This document discusses moving an audience from intention to action using social media. It provides examples of how different fields like marketing, public relations, advertising, journalism, and branding approach getting a message out. It then gives tips for engaging an audience by joining their conversations, building trust, making participation easy, using inbound marketing strategies, and sticking to the objective. The document promotes a upcoming panel on social media and explains how it will help educate clients, build trust, recognition, expand curriculum, increase tourism, and lead rather than follow in social media.

1. Moving the audience from intention to ACTION! Todd Felts, MA.LS Bret Simmons, Ph.D Assistant Professor, Public Relations Associate Professor, Managerial Sciences Reynolds School of Journalism College of Business Co-Organizers of SM@RT (Social Media at Reno Tahoe) 2010

2. “I’M A GREAT LOVER.” MARKETING

3. “TRUST ME, HE’S A GREAT LOVER.” PUBLIC RELATIONS

4. “I’M A GREAT LOVER. I’M A GREAT LOVER. I’M A GREAT LOVER.” ADVERTISING

5. “CAN SOMEONE HELP ME FIND A GREAT LOVER?” SOCIAL MEDIA

6. “Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.” JOURNALISM

7. “I UNDERSTAND YOU’RE A GREAT LOVER.” BRANDING

10. F’ing ways we take action today: Find Forward Friend Follow Fail Fast Facilitate

11. YOUR AUDIENCE 1. Join their show. Join your audience’s show! Become part of their conversation.

13. Integrity

15. 4. Think inbound marketing. Metanoia Remarkable content: information that meets your customers’ needs Get found Relational capacity Halligan and Shah (2010)

16. 4. Think inbound marketing.

17. 5. Stick to your objective.

18. www.smartrenotahoe.com

19. What should our SM@RT sign say? ? ?

20. How SM@RT will help us: A national perspective from cutting-edge social media marketing thinkers. Educate our clients on how we can help them build effective social media campaigns. Build trust with our clients, bosses and colleagues. Bring national recognition to our work and services. Save $$$ by bringing the conversation to us, instead of going to the conversation. Expand curriculum and teaching in Journalism, Business and Extended Studies at UNR. Increase tourism and economic development for our region. Lead, not follow.

21. Social Media Panel DiscussionThursday, May 13, 6pmWells Fargo Auditorium UNR Knowledge CenterFree/Open to Public

22. Moving the audience from intention to ACTION! Todd Felts, MA.LS Bret Simmons, Ph.D mfelts@unr.edusimmonsb@unr.edu www.smartrenotahoe.com