Provogue is an Indian retail apparel brand based in Mumbai that was launched in 1998. It operates over 126 stores across India and has expanded into operating shopping malls through its subsidiary Prozone. The company aims to expand its retail operations nationally and internationally in the coming years. It has seen the most profitable years in 2009-2010 and 2011-2012 based on positive absolute and percentage changes in financial analysis ratios compared to other years.

2. PROVOGUE

3. INTRODUCTION :
 A company analysis includes basic information about the company such as the
mission statement and vision as well as the values and goals.
 Investors conduct company analysis to evaluate securities, gathering information
about the company’s profile, products or services and profitability.
 The main objective of the company analysis report is financial stability of a
company.

4.  Comparative Analysis.
 Common size Analysis.
 Ratio Analysis.

5. PROVOGUE
 Provogue is a Mumbai based Indian company incorporated on November 11,
1997 as Acme Clothing Private Limited.
 The brand Provogue was launched in March 1998 and is currently one of the
biggest retail apparel brands in India based in Mumbai. As of March 31, 2009,
Provogue fashions and accessories were available across 126 Provogue stores
and 110 shop-in shops.
 They have a subsidiary called Prozone which recently got funded from Liberty
International.
 Prozone is a chain of malls initiated by provogue.
 The first shopping mall is scheduled for launch in May 2010. After the launch,
Prozone mall in Aurangabad will be one of the largest mall in the country in terms
of size and Gross Leasable Area.

6. Mr. Nikhil Chaturvedi promoted the Company along with his
two brothers,
Mr.Akhil Chaturvedi and Mr.Salil Chaturvedi,
and friends
Mr.Deep Gupta and Mr.Nigam Patel.
Later, Mr. Rakesh Rawat was also inducted into the company as a
promoter.
Mr. NIKHIL CHATURVEDI

7.  Personalities like John Abraham, Hrithik Roshan, Fardeen
Khan, Saif Ali Khan, Mahesh Babu and Esha Deol have
given considerable brand image to Provogue.
 For the image positioning, the company has launched
Provogue Lounge bar, a studio which doubles up as a
Lounge bar at night.

8. MISSION: VISION:
 Provogue will
evolve into a retail-
centric group of
branded businesses
focused on
customer needs.
 we will make
beautiful cloths so
our collection will
attract people
from around the
World.

9.  The retail expansion across the country for Provogue will be two pronged.
 The company also plans to tap the potential in mini metros through formats of
studios which are of 500 square feet in size.
 The company plans to have 72 studios all over the country in the next five
years from the present 32 studios.
 ACME is also targeting Middle East as it first overseas destination with Dubai
being selected as the first market.
 The plans envisages setting up studios of 1000, 2000 and3000 square feet in
the Middle East in the next five years.
 From the Middle East, the Provogue brand will be taken to countries like Sri
Lanka, Bangladesh, Hong Kong and Singapore.

10. 2000 IFA: Winner ‘Most Admired Product Launch' - Provogue
2000 IFA Hall of Fame: ‘Most Admired Apparel Company in India' - Acme Clothing
2001 IFA: Hall of Fame ‘Most Popular Fashion Campaign of The Year' - Provogue
2001 IFA Hall of Fame ‘Most Admired Apparel Company in India' - Acme Clothing
2001 IFA Hall of Fame: ‘Most Admired Brand Professional of The Year' - Nikhil Chaturvedi
2003 Lycra(R) IFA: Hall of Fame ‘Most Admired Fashion Campaign of The Year' - Provogue (for year
2002)
2003 Lycra(R) IFA Hall of Fame: ‘Most Admired Brand Professional of The Year' - Akhil Chaturvedi (for
year 2002)
2003 Lycra(R) IFA: Winner ‘Most Admired Exclusive Brand Retail Chain Of The year' - Provogue (for year
2002)

11. 2004 Lycra(R) IFA: Winner ‘Fashion Retail Concept Of The Year' - Provogue Lounge (for year 2003)
2004 Lycra(R) IFA: Hall of Fame ‘Most Admired Shirt Brand of The Year' - Provogue (for year 2003)
2004 Lycra(R) IFA: Hall of Fame ‘Most Recalled Fashion Campaign Of The Year' - Provogue (for year
2003)
2004 Lycra(R) IFA: Winner ‘Most Admired Exclusive Brand Retail Chain Of The year' - Provogue (for
year 2003)
2004 IFA: Hall of Fame ‘Retailer Of The Year in Fashion' - Provogue (for year 2003-04)
2004 Golden Scale Award for the Menswear Brand in Apparel by CMAI 2004
2004 DFU's inside Fashion brand award for excellence in retail performance
2005 - Lycra(R) IFA Winner: ‘Most Admired Fashion Forward Brand of the year' - Provogue
2005 - Master Brand Award for Menswear Apparel

12. 2006 - Provogue India - WOS enters into MoU with Omaxe Construction, New
Delhi
2008 - The Company has splits its face value from Rs10/- to Rs2/-.
2010 - Provogue (India) Ltd has inducted Mr. Punit Goenka into the Board of
the Company and he shall be an Independent Non Executive Director of the
Company.
2011 - The Company recommended a dividend of Rs. 0.25 per equity share
(Face value of Rs. 2/- each) (i.e. 12.50%)
2012 - The Company has recommended a dividend of Re. 0.10 (i.e. 10%) per
equity share of face value of Re. 1/- each

13. Allen Solly,
Color Plus,
Docker’s and
Levis

14. INTERPRETATION : -
Looking at the comparative analysis of 2007-2008,
2008-2009, 2009-2010, 2010-2011, 2011-2012, it can
interpreted that both 2009-2010, 2011-2012 are the most
profitable years since the absolute change and in the
percentage change in this years are positive numbers
and accessing the direction of change in the business
when compared to the other 3 years.

15. INTERPRETATION : -
Looking at the common size analysis last
two years 2010-2011, 2011-2012 income is
more than expenses less compared to other
3 years.

19. FINDINGS AND SUGGESTIONS

20. Fashion is a rapidly moving market.
Provogue meets the needs of its target audience by providing an
exciting and continually updated website with regular new fashion
items.
Being able to target customers through personalized customer
communications is a vital aspect of its promotion strategy.
By understanding its customer’s needs and the life cycle of its
products,Provogue is able to provide a product offering which
ensures customers needs such as Clothing, accessories etc.,