A Market Share Report of footwear Brands by Corp Scan Group. Here you can find Market Share of various foot wear brands in Indian footwear market. This report shows statistics in charts and in meaningful manner. Corp Scan Group has also done market research for various footwear brands (Indian and global both). you can see this in Power Point.

1. 1

2. Index
1. Industry Overview 3
2. Top Footwear Consuming Countries 4
3. Market Size & Growth 5
4. Footwear Segment in india 6
5. Leading Footwear Brands In india 7
6. International Footwear Giants in india 8
7. Relaxo 9-10
8. Skechers 11-12
9. Nike 13-14
10. Adidas 15
11. Reebok 16-17
12. Market Share of Premium Sports Brands 18
13. Share of shoes and apparels in total sales 19
14. Bata 20-23
15. Liberty 24-26
16. Lakhani 27-28
17. Our Work 29
2

3. Industry Overview
 India is the second largest footwear producer in the world. And
third largest Consumer in the world after China and USA.
 India Produce approximately 9% of global annual production and
produce 9.1 billions pair of shoes annually, in which almost 10%
Exported to UK, Germany,USA,Italy,France and others as per
market analysis.
 Footwear export have grown at 20% rate in last 5 years due to
increasing demand in European countries. footwear exports from
India have risen from Rs. 71.5 billion in FY10 to Rs. 180.0 billion in
FY15.
3

4. Source: IRCA Research Services Report
Top Footwear Consuming Countries4

5. Market Size & Growth
 As per the India Retail Report, India’s total retail market is
worth Rs 33,592 crores, growing at 18 per cent and is
expected to cross Rs 54,000 crores by 2017.
 Modern retail is estimated at 42 per cent of this total market
and is expected to grow by 21-23 per cent . Retail expansion
grew at an average of 16-18 per cent in terms of number of
outlets and retail space with same outlet growth being around
25 per cent.
5

6. Footwear Segment In india
Men's Footwear
55%
Women's Footwear
30%
Kid's Footwear
15%
6

7. Leading Footwear Brands in india
Brands Year Of Establishment Product Portfolio Retailing Format
Action 1975 Men’s, Women’s, Kid’s
footwear
Franchised EBOs, brand
website, leading e-
commerce portals
Liberty 1954 Men’s, Women’s, Kid’s
footwear
400 EBOs & 6000 multi-
brand outlets
Khadims 1965 (wholesale &
distribution)
1993 (Retail journey)
Men’s, Women’s & Kid’s
footwear
600 retail outlets in 21
states
Paragon 1975 Rubber, PU, PVC, EVA and
TPR footwear for men,
women,kids
Distributed through 80
depots and 450+
distributers across
Relaxo 1976 Men’s, Women’s, Kid’s
footwear
EBOs, franchised outlets,
own website and e-
commerce portals
Source: Official Website of brands
7

8. International Footwear wear Giants in india
Brand Launch Year Retailing Format In India
Reebok 1995 Franchise outlets, MBOs
Nike 1995 Franchise outlets, MBOs
Adidas 1996 Franchise outlets, MBOs
Puma 2006 Franchise outlets, MBOs
Lotto 2007 Stand alone stores and 200+
MBOs
Sketchers 2012 Mono Brand Retail through JV
Source: official website of the brands,indiaretailing.com
8

9. Relaxo Footwear
Market Share of 5-6%.
Sold 13.5 Crores Pairs in FY16.
~50,000 Retailers served through distributors.
Revenue of FY15 was 1715.27 Crores.
Presence on almost all Big Online Shopping Portals.
9 Brands comes under Relaxo are-Flite
sparx,bahamas,schoolmate,casulaz,elena,boston,mary
jane,Kidafun
9

10. Source: Official Website of relaxo
Brand Overview Target Consumer
Most Popular Brand of
Rubber / Eva slippers
All strata of the Society
Fashionable and Light weight
footwear
Fashion conscious
consumers
A range of sports and canvas
shoes, sandals and slippers
Upwardly mobile youth
A trendy and fashionable flip-
flops
Contemporary generation
A range of school shoes for
boys and girls
School Students
Most Popular Brands Under Relaxo
10

11. Skechers FootWears
USA Based Company 3.56-billion-dollar Revenue
Worldwide in FY16
American footwear major Skechers is looking to double
the number of stores in india to 100 in 2017.
Skechers is growing at a fast clip of 70 per cent year on
year in India .
Skechers is consuming around 3-4% market share in
indian footwear industry.
Source: economictimes.indiatimes.com
11

12. Skechers Products
 Skechers products are available in Men’s footweras,women and kids segmants.
 One of the most popular brands in USA in sports shoes categories.
12

13. Nike India
 Company Started its business in india in 1995.
 Considered as largest supplier and manufacturer of athletic shoes, apparel and
other sports equipment.
 Nike share around 11% market in sports footwear in india.
 Although its sales has fallen toRs 764 crore in FY16 compared to Rs 803 crore in
FY15.
13

14. Products & Factors
 Nike is on a consolidation spree in India. It has shut around 35% of its stores and has pulled out of
expensive bat sponsorship deals of top Indian cricketers.
 Nike Shoe Contribute 60% in total sales in india rest contribution is apparels.
14

15.  Adidas ,a German Company was founded in 1949 and in indian market adidas
entered in 1996.
 In 2005 Adidas-salomon announce its friendly takeover of its rival Reebok.
 India is big market for this german based company because adidas and reebok
combine share above 65% sports shoe market in india.
 India is the only country in which Reebok’s brand value has surpassed that of both
Nike and Adidas.
 Adidas market share in Indian footwear industry is 21%
 Adidas Shoes Contributes 55% in its total sales in india.
Adidas15

16. Reebok
 Reebok is 3rd largest seller of athletic footwear & apparels
in the world.
 In India, Reebok is market leader since 1995.
 Reebok shoes and share 50-50% in total sales in indian
market.
 There are over 900 Reebok stores across metros, large
cities and even semi-urban areas.
 Reebok was take-overed by Adidas in 2005 but this didn’t
effect its brand value and increase its popularity.
16

17. Revenue and Turnover
In 2009 Reebok Turnover in india was 1400 crores.
Now, Reebok is focusing on women sportswear
segments and targeted Rs379 crores revenue by
December this year.
Reebok has it strong presence on almost all Online-
Shopping Portals like flipkart, amazon, snapdeal,
jabong and others.
17

18. Market Share Of Premium Sports
Brands
Source: outlookbusiness.com
18

19. Share of Shoes/Apparels in total sales
Source: outlookbusiness.com
19

20. Bata
Company Overview
• Once the leader of footwear market India, Czech brand Bata, which is still looked at as an
Indian company is gradually losing grounds due to stiff competition from homegrown footwear
companies.
• Bata India’s market share has slipped to almost six percent as it struggles to deal with
declining revenues and profits. For the quarter ended March 2015, Bata India’s net sales
dropped one percent year-on-year to Rs 491 crores, for the second year in a row. The
company’s profit for that quarter was Rs 58.43 crores, an increase of 48.3 percent over a
year ago, but owing to gains from a property development project.
• Its retail network of over 1200 stores gives it a reach / coverage that no other footwear
company can match. The stores are present in good locations and can be found in all the
metros, mini-metros and towns.
20

21. Bata Brands
 Bata Comfit (comfort shoes)
 Ambassador (classic men's shoes)
 North Star (urban shoes)
 Weinbrenner (premium outdoor shoes)
 Marie Claire (women's shoes)
 SunDrops (women's shoes)
 Bubblegummers (children's shoes)
 Baby Bubbles (children's shoes)
 Safari (desert shoes)
 Power (athletic shoes)
 Patapata (flip flops)
 Toughees (school shoes)
 Tomy Takkies(urban shoes)
 Verlon (school shoes)
 Teener (school shoes)
 B-First (school shoes)
 others
21

22. Bata Around the World22

23. Indian Market Cover by Bata
 The company enjoys the highest market share in India and this is evident from the fact that the total
retail presence of the company currently is more than thrice that of its closest competitor (Liberty: 381
stores). Bata has over 15% market share in Organized Retail market and around 6.5% share in
Unorganized retail.
 Improvement in process rationalization in form of raw material cost and cost reduction in manpower
cost resulted in 13.8% improvement in gross margin during the period.
23

24. Liberty
 Established in 1954, the company presently produces 50,000 pairs of
footwear.
 Its six manufacturing units, sold through 6,000 multi-brand outlets.
 350 exclusive showrooms, and has a presence in 25 countries, with 50
showrooms outside India.
 Headquarters – Karnal, Haryana
 Key People – Adesh Gupta
 Revenue – 600 Crores in 2015
 Parenets – Liberty Group
 Websites – libertyshoes.com
Source: Wikipedia
24

25. Liberty Brands
 FOR MEN: Coolers, Fortune, Force 10, Gliders and Windsor
 FOR WOMEN: Force 10, Gliders, Senorita and Tiptop
 FOR KIDS: Foot fun, Force 10, Gliders, Prefect
 SAFETY SHOES: Freedom, Warrior and Workman
Source: Wikipedia
25

26. Liberty Shoes growth
 Company’s Sales also increased by 32.41% by registering a record turnover of Rs. 500.60
Crores from Rs. 378.06 Crores in the same period last year.
 The Company has also reported growth in its EPS which has increased by 146.51%.
 During FY 2013-14 company has registered growth in Volume/pairs by 33% at 113.10 lakh
footwear.
Source: Indiainfoline.com
26

27. Lakhani
 Lakhani India Ltd. (LIL) was orginally incorporated as Lakbros Shoe Co. Pvt.
Ltd. on December 28,1981.
 The name was changed to Lakhani India Ltd. w.e.f. September 12,1994.
 The turnover of the company has increased from Rs. 1306 lac in the year
1989-90 to Rs.2875 lacs in the year 1993-94.
 The Company is also setting up facilities for the manufacture of sports shoes
as per the specifications of 'Reebok', who have also shown interest in
sourcing a total of 37 lac pairs of shoes from Lakhani over a period of next
three years.
Source: moneycontrol.com
27

28. Lakhani Growth
 The company is currently manufacturing and marketing only Non Leather
Shoes specially sports shoes and Children's Shoes.
 The present installed capacity for the manufacture of Non Leather Shoes
stands at 30,00,000 pairs per annum and is proposed to be increased to
61,65,000 pairs per annum.
 Lakhani Group is amongst the largest footwear manufacturers of India with a
production of 1,75,000 pairs of footwear per day.
 Over a period of time Lakhani has developed a network of 268 distributors
and 12000 dealers appointed by them and spread all over India.
Source: moneycontrol.com
28

29. Our Recently Concluded Work
 Corp Scan Group has Successfully done Market Research about Market Share in
Indian shoe / footwear market for
 For these Brands, Corp Scan Group collected and collated data from 29 states and
7 union territories in India within 60 days and prepared the report about these
brand’s market share according to client requirement for empanelment with CSD -
Canteen Stores Department, Mumbai.
29

30. 30
Corp Scan Group
Plot No.2 Mohit Nagar
Old Palam Road, Dwarka,
New Delhi, 110078, India
Contact No:- +91-11-65092968
Email Id:- corpscan@vsnl.net
Website: www.corpscan.com