From the design to validation of health claims. What about claims and food benefits?
Dr. Francesc Puiggròs discusses (1) the analysis of communication related to health claims on foods and benefits, (2) how science communication is a matter for all stakeholders, and (3) ways to gain consumer reliability through science. He analyzes global recommendations for healthier diets and initiatives in the EU to promote better habits. However, there is controversy around communicating food properties due to uncertainty about health effects and potential overconsumption. Regulation aims to increase trust but challenges remain in consumer understanding of claims.
A Global Perspective on Food Health Claims Nutrasource
On Wednesday, August 21st, Pulse Canada hosted an expert panel workshop in Toronto on the potential for a health claim related to Lentils and Post-prandial Glycaemia in Toronto. Invited delegates to the workshop included over 30 representatives from the pulse industry, food industry, academia as well as and regulatory experts. The purpose of the workshop was to provide a forum in which to discuss a systematic literature review that was conducted in 2012 by Nutrasource Diagnostics Inc (NDI) with respect to achieving a health claim related to lentils and short term blood sugar control in Canada, the US or the EU.
Krista Coventry from NDI presented a background on the regulatory frameworks in Canada, the US, the EU and Australia/New Zealand.
Health claim dossier: opportunities for SMEs and lessons learnt by Alfonso Si...Yohan Lecuona
TeRiFiQ Conference
Reducing salt, fat and sugar in everyday foods – Results from TeRiFiQ EU project and opportunities for food industry
27 October 2015 ♦ Milan EXPO, Italy
Submitting a food product to obtain a health claim is a very complex process.
Institut Kurz is specialized in preparation of dossiers for Health Claim applications according to EU-Ordinance 1924.
If you want your food product to have a health claim, Institut Kurz does it for you.
Contact us: info@institut-kurz.com
www.institut-kurz.com
“FUNCTIONAL FOODS: CLAIMS AND LABELING” -- AN OVERVIEW OF THE LAWMichael Swit
Presentation to the Regulatory Affairs Professionals Society (RAPS) & University of Southern California School of Pharmacy conference on Dietary Supplements & Supplemental Foods." November 2000, Pasadena, CA., covering:
♦ What is a Functional Food
♦ Claims under Nutritional Labeling and Educations Act (NLEA)
♦ FDAMA Claims
♦ FTC Advertising Regulation
A Global Perspective on Food Health Claims Nutrasource
On Wednesday, August 21st, Pulse Canada hosted an expert panel workshop in Toronto on the potential for a health claim related to Lentils and Post-prandial Glycaemia in Toronto. Invited delegates to the workshop included over 30 representatives from the pulse industry, food industry, academia as well as and regulatory experts. The purpose of the workshop was to provide a forum in which to discuss a systematic literature review that was conducted in 2012 by Nutrasource Diagnostics Inc (NDI) with respect to achieving a health claim related to lentils and short term blood sugar control in Canada, the US or the EU.
Krista Coventry from NDI presented a background on the regulatory frameworks in Canada, the US, the EU and Australia/New Zealand.
Health claim dossier: opportunities for SMEs and lessons learnt by Alfonso Si...Yohan Lecuona
TeRiFiQ Conference
Reducing salt, fat and sugar in everyday foods – Results from TeRiFiQ EU project and opportunities for food industry
27 October 2015 ♦ Milan EXPO, Italy
Submitting a food product to obtain a health claim is a very complex process.
Institut Kurz is specialized in preparation of dossiers for Health Claim applications according to EU-Ordinance 1924.
If you want your food product to have a health claim, Institut Kurz does it for you.
Contact us: info@institut-kurz.com
www.institut-kurz.com
“FUNCTIONAL FOODS: CLAIMS AND LABELING” -- AN OVERVIEW OF THE LAWMichael Swit
Presentation to the Regulatory Affairs Professionals Society (RAPS) & University of Southern California School of Pharmacy conference on Dietary Supplements & Supplemental Foods." November 2000, Pasadena, CA., covering:
♦ What is a Functional Food
♦ Claims under Nutritional Labeling and Educations Act (NLEA)
♦ FDAMA Claims
♦ FTC Advertising Regulation
Presentation to the San Diego Regulatory Affairs Network (SDRAN) RAC Review course; August 2011; covering:
♦ Basics
♦ New Dietary Ingredients
♦ Claims Allowed
♦ GMPs and Other Regulatory Requirements
♦ Adverse Events
Analyzing the Dietary Supplement Health and Education Act and other related r...AJHSSR Journal
The research introduces the policy of Dietary Supplement Health and Education Act (DSHEA) and relevant regulations and backgrounds with quantitative data analysis. Studying case studies of Dietary Supplement Health Educational Act (DSHEA) might address Food and Drug Administration (FDA) accountabilities and improvements.
Nutraceuticals: The Front Line of the Battle for Consumer HealthSemalytix
Nutrition products can be an inexpensive and safe solution to tackle important unmet health needs.
Consumer healthcare has become the battleground where pharmaceutical and consumer goods firms compete for growth. With more people around the world dying from obesity than starvation, poor nutrition is now recognized as a major risk factor for chronic diseases. Most health systems are ill-equipped to deal with this trend.1 Increasingly, patients are being encouraged to take part in their own treatments, and a consumer market has been developing midway between the supermarket-based world of consumer goods companies and the scientific, pharmacy-based world of pharmaceutical firms.2
The front lines of this battle are nutritional products that have been proven to help prevent or cure disease. These "nutraceuticals" present a tantalizing opportunity for breakthroughs to prevent and manage common health problems, offering consumer-focused solutions to issues that are currently addressed only by pharmaceutical interventions—or not at all.3 However, despite being a hot spot for growth, they still suffer from the same challenges as the rest of the sector, with market growth barely keeping up with the rise in gross domestic product.4
In this paper, the third in our Winning the Battle for Consumer Healthcare series, we delve further into the nutraceuticals market to understand the opportunities and barriers to growth. We also look at the successes and challenges faced by both consumer goods and pharmaceutical companies as they struggle to gain the upper hand in this exciting new market.
- See more at: http://www.atkearney.com/paper/-/asset_publisher/dVxv4Hz2h8bS/content/nutraceuticals-the-front-line-of-the-battle-for-consumer-health/10192#sthash.Fx04jdM8.dpuf
Dietary Supplements, a Glance at Global TrendsFarhad Zargari
Along with the significant increase in the life expectancy,
almost in every culture people are willing to have a better
quality of life, this in turn has intensely changed the
healthcare environment and created new visions and
frontiers. The convergence of health, wellness and beauty spheres, is creating new service areas and thus fresh opportunities for investors and retailers. Global awareness about weight loss, healthy living, protein intake, fitness, and natural beauty is on the rise particularly among the millennials and Gen Xers. One of the principal areas in the new lifestyle paradigm is
dietary supplementation of various substances such as
vitamins, minerals, amino acids, food stuffs, herbs, roots, oils,
animal extracts, etc. to our daily intake. Dietary factors are
known to play an important role in health and diseases, and
there is convincing evidence that adopting a correct diet
containing the essential nutrients can be more effective than
drug treatment in the maintenance of health and prevention
of diseases, thus improving the quality of your natural life.
Dr. Ray Matulka presented these slides at the Consumer Health Products Association's (CHPA) Regulatory, Scientific and Quality Conference in May 2015. Dietary supplements, by definition, are meant to “supplement the diet” in order to maintain a healthy body and mind. Probiotics confer an extensive diversity of different health benefits, which raises the question: do probiotics technically “fit” within the confines of the dietary supplement definition? As recent evidence increases for the beneficial effects of certain probiotics, these supplements may have the potential to transition into Over-The-Counter (OTC) medication. This session will present recent studies on the health benefits of probiotics, compare efficacy claims substantiation needed for probiotics as a supplement or as an OTC, and discuss the potential marketing benefit of obtaining OTC status for a probiotic.
Dietary Supplements: What You Need to Know!
In today's society, nutritional supplements is one of the fastest growing industries in the world. More commonly known as the Vitamins, Minerals and Supplements, or VMS group, it produces about a $32 billion in revenue to date. But, why? Do you know what you are really digesting into your body? This presentation will explain all that is relevant to this growing hot topic today!
Presentation to the San Diego Regulatory Affairs Network (SDRAN) RAC Review course; August 2011; covering:
♦ Basics
♦ New Dietary Ingredients
♦ Claims Allowed
♦ GMPs and Other Regulatory Requirements
♦ Adverse Events
Analyzing the Dietary Supplement Health and Education Act and other related r...AJHSSR Journal
The research introduces the policy of Dietary Supplement Health and Education Act (DSHEA) and relevant regulations and backgrounds with quantitative data analysis. Studying case studies of Dietary Supplement Health Educational Act (DSHEA) might address Food and Drug Administration (FDA) accountabilities and improvements.
Nutraceuticals: The Front Line of the Battle for Consumer HealthSemalytix
Nutrition products can be an inexpensive and safe solution to tackle important unmet health needs.
Consumer healthcare has become the battleground where pharmaceutical and consumer goods firms compete for growth. With more people around the world dying from obesity than starvation, poor nutrition is now recognized as a major risk factor for chronic diseases. Most health systems are ill-equipped to deal with this trend.1 Increasingly, patients are being encouraged to take part in their own treatments, and a consumer market has been developing midway between the supermarket-based world of consumer goods companies and the scientific, pharmacy-based world of pharmaceutical firms.2
The front lines of this battle are nutritional products that have been proven to help prevent or cure disease. These "nutraceuticals" present a tantalizing opportunity for breakthroughs to prevent and manage common health problems, offering consumer-focused solutions to issues that are currently addressed only by pharmaceutical interventions—or not at all.3 However, despite being a hot spot for growth, they still suffer from the same challenges as the rest of the sector, with market growth barely keeping up with the rise in gross domestic product.4
In this paper, the third in our Winning the Battle for Consumer Healthcare series, we delve further into the nutraceuticals market to understand the opportunities and barriers to growth. We also look at the successes and challenges faced by both consumer goods and pharmaceutical companies as they struggle to gain the upper hand in this exciting new market.
- See more at: http://www.atkearney.com/paper/-/asset_publisher/dVxv4Hz2h8bS/content/nutraceuticals-the-front-line-of-the-battle-for-consumer-health/10192#sthash.Fx04jdM8.dpuf
Dietary Supplements, a Glance at Global TrendsFarhad Zargari
Along with the significant increase in the life expectancy,
almost in every culture people are willing to have a better
quality of life, this in turn has intensely changed the
healthcare environment and created new visions and
frontiers. The convergence of health, wellness and beauty spheres, is creating new service areas and thus fresh opportunities for investors and retailers. Global awareness about weight loss, healthy living, protein intake, fitness, and natural beauty is on the rise particularly among the millennials and Gen Xers. One of the principal areas in the new lifestyle paradigm is
dietary supplementation of various substances such as
vitamins, minerals, amino acids, food stuffs, herbs, roots, oils,
animal extracts, etc. to our daily intake. Dietary factors are
known to play an important role in health and diseases, and
there is convincing evidence that adopting a correct diet
containing the essential nutrients can be more effective than
drug treatment in the maintenance of health and prevention
of diseases, thus improving the quality of your natural life.
Dr. Ray Matulka presented these slides at the Consumer Health Products Association's (CHPA) Regulatory, Scientific and Quality Conference in May 2015. Dietary supplements, by definition, are meant to “supplement the diet” in order to maintain a healthy body and mind. Probiotics confer an extensive diversity of different health benefits, which raises the question: do probiotics technically “fit” within the confines of the dietary supplement definition? As recent evidence increases for the beneficial effects of certain probiotics, these supplements may have the potential to transition into Over-The-Counter (OTC) medication. This session will present recent studies on the health benefits of probiotics, compare efficacy claims substantiation needed for probiotics as a supplement or as an OTC, and discuss the potential marketing benefit of obtaining OTC status for a probiotic.
Dietary Supplements: What You Need to Know!
In today's society, nutritional supplements is one of the fastest growing industries in the world. More commonly known as the Vitamins, Minerals and Supplements, or VMS group, it produces about a $32 billion in revenue to date. But, why? Do you know what you are really digesting into your body? This presentation will explain all that is relevant to this growing hot topic today!
The benefits and risks associated with functional foods and nutraceuticals are presented in the presentation. Also, way-forward is captured in light of the risks.
Presentación hecha por el el jefe de Ciencias de la Alimentación y Nutrición en la Oxford Brookes University y director del Centro de la Alimentación Funcional en Oxford, profesor Christiani Jeya Henry, en el marco del taller “Desafíos y Tendencias Globales en la Industria de Alimentos Funcionales y Nutracéuticos: Implicaciones para Chile”, organizado por el Consejo de Innovación.
Role of nutraceuticals and functional foods in healthy ageingT. Tamilselvan
Explanation and Detailed examples and its uses for nutraceuticals and functional foods with research examples. uses and health benefits are also described in detail
NutriFusion Natural Vitamins & Minerals From Fruits and VegetablesEric Dunn
Welcome to a short sales deck on the advantages of NutriFusion natural nutrient blends for food and beverage products. Learn more about how we stabilize and concentrate plant-based nutrition for the food industry.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. Analysis of communication related facts
Claims made on foods – Communicating health benefits
Science communication – a matter of all stakeholders
How to get consumer’s reliability thorugh science
Conclusions
4. FACT 1 – Global recommendations for healthier diet habits
Global
recommendations
Population
Health Public Policy Strategies
RECOMMENDED DIET COMPOSITION
55-60% carbohydrates
10-15 % proteins
30% fat
5 a day (vitamins and minerals)
Less salt, saturated fat and simple sugars
More physical activity
5. FACT 2 – are they really effective?
Mediterranean food is being consumed less and less in the
Mediterranean region and more and more in other parts of the world.
This alarming fact, which has been observed by many researchers and
professionals (Rastoin, 2009; Abos, 2009), illustrates the challenges of
restoring the Mediterranean Diet to its region of origin.
Mediterra 2012. The Mediterranean Diet for Sustainable Regional Development. International Centre for
Advanced Mediterranean Agronomic Studies (CIHEAM)- Paris: Presses de Sciences po, 2012
9. FACT 6 – Increase the scientific knowledge on nutrition
Role of dietary compounds in human nutrition increasing area of concern and investigation
Findings Findings
Findings
Wide‐ranging implications for all stakeholders
producers
processors
distributors
health‐care providers
regulators
educators
consumers
10. FACT 7 – Controversial on communicating food properties
Ways for living more…. And better?
Lifestyle
Diet
Physical activity
Technology
Medicine
Science
Increase of the incidence of non
communicable chronic diseases
Success of the reduction measures will depend
strikingly on the balance between these factors.
11. FACT 8 – Food Industry‐Media‐Consumers
Channel Year Channel Year Channel Year
TV3 2005 TV2 2005 TV2 1997
Nº % Nº % Nº %
Foods counter to
improved nutrition 260 76,6 342 66,0 235 87,5
Foods favoring to
improved nutrition 12 3,6 32 6,2 22 8,2
Foods/meals with
balanced concern /not 68 20 144 27,9 12 4,5
concern health profiles
Total 340 100 518 100 269 100
Wilson N et al., Marketing fat and sugar to children on New Zealand television.
Preventive Medicine, 2006.
12.
13. CONSEQUENCES (1)
food influence the health
new dimension of appreciation on how
and wellfare of people, beyond providing the nutrients needed
14. CONSEQUENCES (2)
Huge increase in World’s Functional Food Market
16. Definition of a Functional Food
“A Functional Food is similar in appearance to conventional foods, is consumed as a part of a
normal diet and has demonstrated physiological benefits and/or reduces risk of chronic disease
beyond basic nutritional function”
(Health Canada, 1999)
A food that beneficially affects one or more target functions in the body beyond adequate
nutritional effects in a way that is relevant to either an improved state of health and well‐being
and/or reduction of risk of disease. It is consumed as part of a normal food pattern. It is not a
pill, a capsule or any form of dietary supplement.
EC Concerted Action on Functional Food Science in Europe (FUFOSE, 2001)
a natural food, modified or not by plant breeding or other
technologies (e.g. lycopene‐enhanced tomatoes, vitamin E‐enriched
vegetable oils, vitamin A‐enriched rice) or with an added component;
or removed component
food in which one or several components, have been modified,
replaced or enhanced to improve its health properties (e.g. a juice
drink with enhanced antioxidant content, a yogurt with added prebiotic
or probiotic).
18. FAVOURABLE
Expansion opportunity on market of functional food seems to be
quite favorable,
Consumer interest is quite high.
UNFAVOURABLE
Insufficient clarity of information
provided by producers
Disinformation of consumers may involve a number of risks, due
not only to the UNCERTATINTY about health promoted effects,
but also by enhancing an overconsumption
21. Need of regulation. Goal: Consumer trust
2004
Allowed HC of function and risk reduction
HC depending on nutrients
Regulatory framwork to allow specific products bearing specific HC
Developing a regulatory framwork
Specific HC
Codex as a legal framework
22. Need of regulation. Goal: Consumer trust
2009
Allowed HC of function and risk reduction
HC depending on nutrients
Regulatory framwork to allow specific products bearing specific HC
Developing a regulatory framwork
Specific HC
Codex as a legal framework
24. EU Nutrition & Health Claims Regulation 1924/2006 (NHCR)
Main goals
lays down harmonised EU-wide rules for the use of health or nutritional
claims on foodstuffs.
help European consumers to make more informed choices about their
diet
scientific soundness
easy to read – easy to understand (to average consumer)
25. Claims What are they?
any message or representation, which is not mandatory under
Community or national legislation, including pictorial, graphic or
symbolic representation, in any form, which states, suggest or
implies that a food has particular characteristics (art.2.2)
HEALTH CLAIM … health benefits can result from consuming a
given food.
26. But…
Do we need health claims?
Do we really need to communicate them?
Claims on food labels/packaging/associated
advertising/promotional literature provide the most direct way of
comunicating the benefits of functional food to consumers
The simplest and most direct way in which consumers can learn ?
…. about functional foods is through product labelling ??
but labelling information must be easily understood and
trusted !!! .
27. This is good for you Calcium improves
bone strength Improves your health GOOD
NIGHT
`t~xá çÉâ {tÑÑç Slim fast Vitamin C boosts
your immunity Contains Probiotics
Eat 5 a day Gives you power
Phytosterols decrease cholesterol absorption
thus disminishing cardiovascular risk injury
28. There are different types of claims
1 2 3 4 5
Other Puffery
Nutrition Health Ingredient
regulated claims
claims Claims claims
claims (slogans)
“Source of “Calcium helps to “100% fruit” “Organic” “Red Bull gives
calcium” maintain strong you wings”
teeth and bones” “With fresh “Suitable for “Haribo makes
milk” vegetarians” your children
happy”
“High fiber” “Food X helps “Free from “Hallal” “Get on with
decrease preservatives” it!”
cholesterol,
which “With barn “Gluten free” “Bring out the
contributes to eggs” tiger in you!”
reducing the risk
of heart
disease”
COVERED by REG‐1924/2006 Source: EAS
29. Health claims context in EU
NUTRITIONAL
HEALTH CLAIMS
CLAIMS
Referring to the Referring to the functional properties of the product
nutritional properties
of the product ARTICLE 13
ARTICLE 14
Energy, nutrients or ARTICLE 13.1 ARTICLE 13.5
substances
Examples
Low in sugar
Energy intake free
Source of fiber
Growth, development and body Specific health topics
functions Disease risk
Psychological and behavioural functions reduction
Weight loss, weight control, reducing Child health and
Listing of these claims
hunger feeling,, increasing sense of development
in annex of
1924/2006/CE satiety, reducing the energy value of diet
regulation
30. Health claims context in EU
Publication of the positive list of
Reg. 1924/2006 generic claims (13.3)
2.758 functional generic claims (6 Batches)
End of the transition
period
1 2 3 4 5 6
Oct 2009 July 2011
July 2007 June 2012 December 2012
Approved claims
Unapproved claims
Unevaluated claims
On‐hold claims ‐ 1.548
?
Claims not submitted for
evaluation must be pulled off
from the market
Approved 13.5 or 14 claims
31. Health claims context in EU Claims under Art. 13.1
44.000 HC submitted 4.637 claims IDs
14 December 2012
222 authorised HC
+ 14 further potential positive claims
(prunes, alpha‐cyclodextrines, etc.)
+ c. 2000 Ids botanica claims “on hold”
33. Health claims context in EU Claims under Art. 13.5 & 14
Authorised Article 13.5 and 14 Claims
34. Health claims context in EU
On‐hold claims ‐ 1.548 Breathing Space for Product Developers
1 yr?‐2 yr? …
Compared with vitamins and minerals, there is much more
uncertaninty abou communication of plants
Dietary supplements allowed claims not allowed before
To innovate realm of possibilities very high for new plants or new extracts
Easy to find for a contract manufacturer
Regulation (EC) 258/97 of Novel Food (under revision) – Safety based on…
…but in terms of Scientific evidence and significant consumption before 1997
communication No danger , nor misleading neither unfavorable nutritive effect or…
Demonstration of substancial equivalence (composition; metabolism; expected use;…)
In contrast with vitamins and minerals there is no Europen harmonization on plants
Each European country applies its own legislation
Each European country free to establish its own list of
authorized and/or banned plants
35. As a citizen… do we need health claims regulation?
Are we too much overprotected?
As a food company… do we really need to communicate
them?
Responsability It is not about the claim, it is how to
use it since HC is one part of an overall consumer
pattern.
To make consumer’s choice easier and confirm (renew)
their trust on food company
As a regulator… do we really know how to regulate claims?
Definition and scientific rules to define scientific evidence?
As a consumer …. do we need health claims?
… are we really able to understand the claims?
HC into a consumer a concept and know the health benefit
Right to be informed and provide a reference to rely on.
Consumer average concept?
37. Consumer’s research at a very early stage of product development process
Understand consumer’s needs and expectations
What are the influencing factors for a purchasing decision?
Image of the manufacturer
Health care
Accepted food
Official bodies professionals Ingredient
matrix
knowledge
(Social) Media Product
positioning
Socio-demographic
Claims
factors State of health
Brand trust &
Information Food choices Distribution awareness
patterns channel
38. Communication gap between producers of functional food and
the market place
Regulation NHC in 2006
Nutrition
Food Industry Functional Food
PRODUCERS
Research
Standards Regulations
Health
Communication Gap Communication Gap
Claims
MARKET PLACE
Retail Regulators
Consumers
Media Consumers
Organisations
Adapted of M. Ginman, E. Väliverronen (eds.): Communicating Health and New Genetics: Workshop Proceedings, 17‐18th
September 2001). Finnish Information Studies 20, Åbo; Tampere; Oulu, 2002, pp. 57‐84.
39. The information problem
Health benefits are invisible – they have to be communicated in a way that is
credible and understandable
Health claims are regulated
Consumers are sick and tired of complex, confusing and contradictory
information about what is healthy and what is not
Consumers are confused
by technical terms
by verbal qualifiers like ’research shows…’, ’may help…’
by probabilities and risk statements
INYS, Lund, November 29,
Dias 39
2006
40. The limits of information processing
Nutritional
label
Ingredients Under- Decision-
Perception Evaluation Purchase
list standing making
Health
claims
Brand
Associations Affect Purchase
Appearance
Source INYS, Lund
41. Simplification of communications gaps to answer:How to find
an optimal product claim?
Consumer acceptance
What would I like to claim
Product claim
Legal frame Technological feasibility
What am I allowed to claim? What could I claim
42. How to get consumer’s reliability thorugh
science
44. SCIENCE & COMMUNICATION
Consumer acceptance
Universal
CONCEPT FORMAT
SCIENCE COMMUNICATION Arial 20
Bookshelf Symbol 20
SCIENCE COMMUNICATION Script MT Bold 18
Not misleading
Complex to easy translation
46. SCIENCE & COMMUNICATION
Legal frame ‐ Food Industry – Technological Feasibility
Check list for achieving a HC*
Primary in importance
- Characterization if the food/constituents
- Demonstration of the claims effect
- Relevance to human health
Secondary in importance
- Bioavailability
- Mechanistic data
- Dose-response relationship
* According to NDA Panel
47. SCIENCE & COMMUNICATION
Legal frame ‐ Food Industry – Technological Feasibility
Demonstration of the claims effect
Relevance to human health
Human intervention studies are needed
The benefit is needed
For combination products: Study conduct with the combination
product (final product)
Study population must be the same like target group, perhaps
extrapolation of the data from patients/invalids will be accepted
Effects must be clinically relevant (1cm sign. Reducing the waist
circumference is not considered to be relevant)
The tested parameter has to be validated and accepted
The statistical analysis must be conducted scientifically correct
Correct blinding and randomization
48. SCIENCE & COMMUNICATION
Legal frame ‐ Food Industry – Technological Feasibility
Consensus on biomarkers
Published and unpublished data Opinions
(preclinical, clinical) etc Guidances
General positions
Identification of the best
combination:
“claim wording x population x EFSA & EC POSITION
dose
RISK ANALYSIS Data protection?
Go No Go
Gaps identification
Health claim application
between sceicnee R&D
writing and submission
anmd regulation
Time investment?
Cost investment?
Scientific risk?
49. SCIENCE & COMMUNICATION
Legal frame ‐ Food Industry – Technological Feasibility
General guidance
Scientific and technical
guidance
Guidance for health claims related to gut and immune function
Guidance on health claims related to antioxidants, oxidative damage and cardiovascular health
Guidance on the scientific requirements for health claims related to appetite ratings, weight
management, and blood glucose concentrations
Guidance on the scientific requirements for health claims related to bone, joints, skin and oral health
Guidance on the scientific requirements for health claims related to physical performance
Guidance on the scientific requirements for health claims related to functions of the nervous system,
including psychological functions
52. ...while food industry increases its R&D
investment...
Consequences of the Union list?
“…strength the position of those companies that seriously invest on R&D”
“ … we will achieve a long term protection of functional food”
“Overall strengthening of functional food category on consumer mindset”
New strategies?
“… apply through the Article 13.5 process by reinforcing scientific studies.”
55. At present, there is still lack of rigorousity on health claims
made on foods
Investment on R&D is the most important way to achieve a new
HC for keeping/increasing competitiveness in the helthy sector
Legal frameworks must (should) maintain their rules for industry
stakeholders?
We are complaining about the misleading claims but we are
living on a serious risk by taking non-healthy habits.
56. Whereas… Decision making tree for HC’ identification and communication
NO
Is your product
Is your claim a brand name or a meant for
trade mark construed as a children only e.g.
health claim? with cartoon,
etc..
YES NO
NO
Was it on a market Is your health claim a YES
Is your claim
before January 2005? health recommendation? You have on Art.
referring to
14 claim. Use an
reduction of a
Art.14 authorised
disease risk
claim
factor?
YES NO
YES NO
No changes You should
Is it a reco from a Is your claim general
required until 19 accompany it by
national/local Authority? or specific? SPECIFIC
Jan 2022 a health claim
Is your claim
NO
realting to
It is likely that you
children’s
claim is a health claim
development and
YES NO health?
GENERAL
It is likely you can make the Is it a reco. From a
Is it a marketing
claim in line with the nutritional, dietetic, Is your claim close in meaning
puffery?
national/local Authority rules professional‐related charity? to any claim from the
authorised list of 222 health
claims?
YES NO YES NO NO YES
It is likely you can Reco from individual Your claim is If it is a general non Is your claim referring You can make your
make the claim in line doctors, dieticians out of the specific claim, it to a plant/botanical claim but should
with national rules etc. are not scope of should be claim that is still under provide the info from
e.g. Greece authorised. Your Claim’s Reg. It accompanied by a EFSA evaluation? Art. 10.
claim has to be taken can satay on specific health claim
off the label and the market from the authorised
other advertising
list of claims. It can
material, including YES
stay on the market NO
TV adverts. You can keep using the
Your claim is not
claim in line with
authorised
national rules
57. This is good for you Calcium improves bone
strength Improves your health
GOOD NIGHT
`t~xá çÉâ {tÑÑç Slim fast Vitamin C boosts
Contains Probiotics
your immunity
Eat 5 a day Gives you power
58. Decision making tree for HC’ identification and communication
NO
Is your product
Is your claim a brand name or meant for
a trade mark construed as a children only e.g.
health claim? with cartoon,
etc..
NO
YES
Is your health claim a NO
Was it on a market YES
health Is your claim
before January 2005? You have on Art.
recommendation? referring to
14 claim. Use an
reduction of a
Art.14 authorised
disease risk
claim
factor?
YES NO
YES NO
No changes You should
Is it a reco from a Is your claim general
required until 19 accompany it by
national/local Authority? or specific? SPECIFIC
Jan 2022 a health claim
Is your claim
NO
realting to
It is likely that you
children’s
claim is a health claim
development and
YES NO health?
GENERAL
It is likely you can make the Is it a reco. From a
Is it a marketing
claim in line with the nutritional, dietetic, Is your claim close in meaning
puffery?
national/local Authority rules professional‐related charity? to any claim from the
authorised list of 222 health
claims?
YES NO YES NO NO YES
It is likely you can Reco from individual Your claim is If it is a general non Is your claim referring You can make your
make the claim in line doctors, dieticians out of the specific claim, it to a plant/botanical claim but should
with national rules etc. are not scope of should be claim that is still under provide the info from
e.g. Greece authorised. Your Claim’s Reg. It accompanied by a EFSA evaluation? Art. 10.
claim has to be taken can satay on specific health claim
off the label and the market from the authorised
other advertising
list of claims. It can
material, including YES
stay on the market NO
TV adverts. You can keep using the
Your claim is not
claim in line with
authorised
national rules
59. Goal From global recommendations for healthier diet
habits to personalised nutrition
Global Healthy Diet Personalised
recommendations Nutrition
Subpopulation Genotype/Phenotype
Population
Health Public Policy Clinical Nutrition Personalised Diet
Strategies
Nutritional Genomics
GLOBAL
RECOMENDATIONS
COULD BO NOT
OPTIMUM FOR YOU
60. Thank you and ….
…questions?
Dr. Francesc Puiggròs,
Scientific coordinator of Technological Center of Nutrition and
Health (CTNS‐TECNIO)