The document discusses a brand plan presentation for a protein powder product. It provides background on protein powder, the growing market in India, and opportunities in general nutrition and weight reduction. A SWOT analysis identifies strengths in market demand and awareness, weaknesses in competition and regulations, opportunities in targeted marketing and innovation, and threats from economic conditions, patents, and shifting trends.

1. - B Y A D I T Y A K . K A N H E
BRAND PLAN PRESENTATION
FOR PROTEIN POWDER

2. CONTENTS …
 PROTEIN POWDER
 MARKET INFORMATION
 MARKET SITUATION
 SWOT ANALYSIS

3. What is protein powder?
 protein powder is a dietary supplement that
provides a concentrated source of protein in the
form of a powder.
 It is typically used to support muscle building,
recovery, and overall health.
 Mainly for patients with specific nutritional needs,
such as those with malnutrition or certain medical
conditions.

4. Types of Protein Powders
 Depending on source:
1. Plant based:
e.g. soy, spirulina, hemp, rice, pea & others.
2. Animal based:
e.g. whey, casein, egg, fish, insects.

5. MARKET INFORMATION
 The protein powder market in India is a growing
industry and has seen significant growth over the
past few years.
 With the increase in awareness of the importance of
a healthy lifestyle and fitness, there has been a surge
in demand for protein supplements among Indian
consumers.

6.  According to a report by
ResearchAndMarkets.com, the Indian protein
supplement market is projected to grow at a
compound annual growth rate (CAGR) of around
11% during the period 2021-2026.
 The report also highlights that whey protein is the
most popular type of protein supplement in India,
followed by soy and casein protein.

7. Top companies manufacturer
 The major players in the Indian protein supplement
market include international brands such as
Optimum Nutrition, Abbott Laboratories & Pfizer
Inc, as well as local brands such as Amway,
Herbalife, and Healthkart.

8. MARKET SITUATION
 According to the article published in “Hindustan Times”-
November 22,
 Almost 80% of our Indian population don't meet their daily
protein requirements.
 And 90% of the Indian population aren't aware of their
daily protein requirements.
 9 out of 10 people don’t meet their daily protein
requirements.
 Despite increased study about effectiveness of protein in
curbing obesity, people associate protein as weight gainer.

9. OPPURTUNITY FOR PROTEIN POWDER
 GENERAL NUTRITION
 OBESITY/WEIGHT REDUCTION

10. GENERAL NUTRITION
 The ‘building blocks’ of life, proteins are not only lacking in
the Indian diet, but often overlooked. India’s protein
consumption is much lower than the 48 gms/day that is
recommended by the Indian Council of Medical Research
(ICMR).
 The recommended dietary allowance of protein for an
average Indian adult is 0.8 to 1 gm per kg body weight,
however, the average intake is about 0.6 gm per kg body
weight.
 A 2017 survey shows that 73 % of Indians are deficient in
protein while above 90% are unaware of the daily
requirement of protein.

11. WEIGHT REDUCTION
 National Family Heath Survey (NFHS-4) for 2015-16
indicates obesity may be next major health challenge in
India.
 According to University of Washington study published in
Lancet 2016, India, ranked 3rd with its 41 million obese
people.
 The number of obese people almost doubled from 10.5% of
country’s population in 2006 to 19.6% in 2016.
 Obesity is serious health problem & causes emotional pain
to an individual. There is feeling of shame, embarrassment,
frustration & anger towards oneself.

12. CONCEPT
 A PRODUCT BASKET CONSISTING OF SUGAR
AND CHOLESTEROL FREE PROTEIN
SUPPLEMENTS FOR GENERAL NUTRITION AND
FOR WEIGHT REDUCTION.

14. STRENGTHS
1. Growing demand: The demand for protein powders in
the pharma market is growing, which provides an
opportunity for a new company to enter and establish a
foothold in the market.
2. Increasing awareness: There is increasing awareness
among consumers about the benefits of protein powders
for muscle building, weight management, and overall
health, which can drive demand for the product.
3. High margins: The pharma market typically offers higher
margins than other markets, which can be attractive to a
new company.

15. WEAKNESS
 Competition: The pharma market for protein powder is
highly competitive, with many established brands already
operating in the market.
 Quality and regulatory compliance: The pharma market is
highly regulated, and a new company will need to ensure
that its product meets the quality standards and regulatory
requirements.

16. OPPORTUNITIES
 Targeted marketing: A new company can differentiate itself
by targeting specific customer segments, such as general
nutrition, fitness enthusiasts, or those with specific health
conditions.
 Innovation: There is an opportunity for a new company to
innovate and introduce new types of protein powders with
unique formulations or packaging.
 International expansion: The pharma market for protein
powders is not limited to a single country, and a new
company can explore opportunities for international
expansion.

17. THREATS
 Economic conditions: Economic conditions can impact the
demand for protein powders in the pharma market, and a
downturn in the economy can reduce the willingness of
consumers to spend on non-essential items.
 Patent infringement: A new company will need to ensure
that its product does not infringe on existing patents, which
can result in legal challenges and financial damages.
 Health and wellness trends: The focus on health and
wellness can shift towards other products, reducing the
demand for protein supplements.