How to set up a simple social media marketing system with a minimum of time and effort for B2B marketers.

1. Social Media Marketing Machine presented to Women in Networking June 16, 2010 by Jennifer Beever, CMC

2. Benefits of Social Media Marketing Connect strategically Engage Great web site Value-add content Convert Prospects to customers Connections to referrers

3. There’s a Lot Out There

4. Find What Works for Your Business

5. Your Brand Impression to XXX Contacts?

6. Simplest B2B Social Media Marketing Machine

7. Sample Tweets

8. Better B2B Social Media Marketing Machine Blog

9. How much time per week? LinkedIn – 20 minutes Search & connect, Q&A, Inbox Twitter - 20 min, 1Tweet/day (5 week) Tweet news, links, blog posts Blog – 1-3 posts/wk, 60-90 minutes Browse news, outline, write, add photo

10. How To Get Started Get strategic I.D. your marketing persona I.D. buyer persona (Where? Needs/Wants?) Analyze keywords Create a system – filter, have discipline Google Reader, Google Alerts Leverage technology for efficiency

12. Strategic Marketing Consulting

13. Are you doing the right marketing?

14. Are you marketing to the right people?

15. Are you getting the right results?

16. Marketing Presentations

17. Certified Inbound Marketing Professional