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department of industrial design




Ben Salem                       1             Pro~Re-Active
Department of industrial design




Ben Salem
b.i.salem@tue.nl



Pro~Re-Active
Forms
Inspirational Devices


A poet is a light and winged thing, and holy, and never able to
compose until he has become inspired... Plato
department of industrial design



            Issues or Problems
            • What is inspiration
                ●   Inspiration and the Muse

            • Forms
                ●   Anticipating and reacting to the user actions and needs.

            •       Inspirational Devices         (is it possible?)



            • Formaestheticemotionsinteractioninspirat
              ion
                ●   Is there such a pipeline ?



Ben Salem                                           3                          Pro~Re-Active
department of industrial design



                     Presentation Contents
            What is inspiration               What is inspiration
            The relation between              Thinking
            forms and aesthetics              Breakthrough Thinking
            What is aesthetics                Current tools for
            Aesthetics & eroticism            Thinking
            Aesthetics & emotions             Current tools II
            Emotions &                        What to avoid
            motivation                        Further work
            Motivation &
            interaction
            Interaction channels
Ben Salem                                 4                    Pro~Re-Active
department of industrial design



            Form and Aesthetics
       •We don't strictly               •! t is the experience of a
                                         I
        perceive aesthetics,             form.
        we respond to it.               •! t is not about judging or
                                         I
       •We perceive forms                'thinking about' but
        that set up a                    about 'feeling into' or
        response; and that               'becoming'.
        response is identified
        with perceiving as.




Ben Salem                                 5                     Pro~Re-Active
department of industrial design



            What is Aesthetics
     • It is an intimate                 • We derive aesthetic
       combination of                     satisfaction from
       perception and feeling.            artefacts and forms that
     • An experience in                   are not necessarily
       accordance to an                   works of art.
       interpretation.
     • A fractal arrangement of
       order/variety, of
       complexity/simplicity.



Ben Salem                                6                    Pro~Re-Active
department of industrial design




            Aesthetics and Eroticism I

                             What is the relationship between the

                             two concepts?
                             . Aesthetics is an implicit subjective

                             representation of something alive/a life form.

                             . In particular it is the representation of an animal

                             or a human with gender-like/sexual-like features.




Ben Salem                        7                                     Pro~Re-Active
department of industrial design



            Aesthetics and Eroticism II
                                                          Aesthetics is either an explicit feminine
                                                          or masculine form.
                                                          Or a form with a subtle gender but
                                                          strongly expressed.




    Yet the ultimate eroticism,
    pornography, because it is so explicit/
    objective is not aesthetic any more.
    But then what about Mapplethorpe work?




Ben Salem                                             8                                      Pro~Re-Active
department of industrial design



            Aesthetics and Emotions
            Emotions are provoked by aesthetics.
            •Forms can invite an indefinite variety of aesthetic
             experiences (inner interpretations),
            •Aesthetics can provoke an indefinite variety of
             emotions.




Ben Salem                                     9              Pro~Re-Active
department of industrial design



            Emotion & Motivation
            Emotions are not only mental states but are also
            ➢


            motivational states.
                ➢
                    Emotions form a motivation to act.
                ➢
                    Emotions are perceived as call for action(s).

            Emotions are hedonistic
            ➢

                ➢
                    Emotions can be translated into degrees of pleasure




Ben Salem                                           10                    Pro~Re-Active
department of industrial design



            Motivation & Interaction
            ➢
                Provide the rights channels to deal with motivated
                action
                 ➢
                     Emotions are sometimes associated with body sensations
                 ➢
                     Body sensations could be amplified if positive or reduced if

                     negative




Ben Salem                                            11                        Pro~Re-Active
department of industrial design



            Interaction Channels


              Behavioural                                                   Physiological
             Measurements                                                  Measurements
                                                                            How well is the
                                                                                 user
                   Actions
                  Reactions                                                  Heart Beats
                                                                                Body
             Actors (single, pair,
                                                                             temperature
                   group)
                                                                            Skin moisture
                                                  Psychological                 level
                                                   Evaluation
                                                Stress/Relaxation levels
                                                   Mood(happy, sad,
                                                        anxious)
                                                     Awake/ asleep
                                                      Awareness
                                                       Perception
                                                         Control




Ben Salem                                                   12                         Pro~Re-Active
department of industrial design



            Intrusiveness/Levels of
                        Behavio                                     Health
                          ur                                        Profile
                        Pattern




                                                  User
                                                  Level


                User Habits                                          Normal health parameters
             User Preferences                                        Target health parameters
               User Dislikes                                             Medical condition
                Schedule &                      Involvement                  MediCare
                 Calendar                       Maintenance                Nurse Agent
             Regular activities                   Control
                   Work                         Features and
                Recreation                        Options
              Communication




Ben Salem                                                 13                         Pro~Re-Active
department of industrial design



            What is inspiration
            in·spi·ra·tion     ( P ) Pronunciation Key (nsp-rshn)
            n.
                 1.
                      1. Stimulation of the mind or emotions to a high level of feeling or activity.
                  2. The condition of being so stimulated.
              2. An agency, such as a person or work of art, that moves the intellect or emotions
            or prompts action or invention.
              3. Something, such as a sudden creative act or idea, that is inspired.
                 4. The quality of inspiring or exalting: a painting full of inspiration.
             5. Divine guidance or influence exerted directly on the mind and soul of humankind.
            dictionary.com




Ben Salem                                                       14                                     Pro~Re-Active
department of industrial design



            Thinking
                                  •Pattern of thinking
                                      – The thinking process

                                  •Thinking Insight
                                      – The idea followed

                                  •Incremental Thinking
                                      – Solutions that occur in nature

                                           • Fallen tree across the river = Bridge

                                  •Transformative Thinking
                                      – Solution rarely if at all occur in
                                         nature
Ben Salem                                  15                                  Pro~Re-Active
department of industrial design



         Breakthrough Thinking I
         1 Long Search                              In a few moments an
          Seemingly endless search for a solution   insight is achieved that
                                                    resolve a puzzle one has
         2 Little apparent
                                                    been working on for
         progress
          No apparent progress, waste of time       months.

         3 Precipitating event
          External cue, mental event (right
                 approach)


         4 Cognitive snap
          The Eureka instant


         5 Transformation
Ben Salem Prolific mind                             16                  Pro~Re-Active
department of industrial design



            Breakthrough Thinking II
            •Reasonable thinking               • Avoid Local minima
              – Step by step progress                –! False solutions and

                (playing chess)                        apparent solutions.

            •Unreasonable thinking
              – Almost random (creativity)




Ben Salem                                       17                            Pro~Re-Active
department of industrial design



            Current Tools for Thinking
            •   Simulation
            •   Visualisation
            •   Analysis
            •   Modelling




Ben Salem                                           18            Pro~Re-Active
department of industrial design



            Current Tools II
                                                             The formulation of a problem is
            • Re-framing
              –   Searching for a better representation of   often more essential than its
                  a problem                                  solution, which may be merely a
                                                             matter of      mathematical or
            • Selective Encoding                             experimental skill. To raise new
              –   Focusing on relevant information only
                                                             questions, new possibilities, to
            •Selective Comparison                            regard old questions from a new
              –   Non-obvious relationship between           angle, requires creative
                  information
                                                             imagination and marks real
            •Selective Combination                           advance.. A.Einstein
              –   Combination of non-obvious pieces of

                  information
                                                             In the field of observation,
            •Incubation                                      chance favors only the mind that
Ben Salem                                                    is prepared.
                                                              19                        Pro~Re-Active
department of industrial design



            What to avoid
            •Perverse Interpretation Patterns
               –   Faux-Problemes & Mis-constructed understanding.

            •Over complexity
               –   Apply Ockham's rasor: Keep it as simple as possible.

            •Einstellung
               –   Trapped in a mental set. Narrow mindedness and stubbornness.

            •Gedanken experiments leading nowhere (drifting)
               –   Re-frame the problem.

            •Distraction, over expectations & information overflow




Ben Salem                                               20                        Pro~Re-Active
department of industrial design



            Further work
            ➔
                Inspiration protocols
            ➔
                Interaction media and modes
            ➔
                Relation between thinking and inspiration




                                              ?
Ben Salem                                           21            Pro~Re-Active

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(Pro/Re) Active Forms

  • 1. department of industrial design Ben Salem 1 Pro~Re-Active
  • 2. Department of industrial design Ben Salem b.i.salem@tue.nl Pro~Re-Active Forms Inspirational Devices A poet is a light and winged thing, and holy, and never able to compose until he has become inspired... Plato
  • 3. department of industrial design Issues or Problems • What is inspiration ● Inspiration and the Muse • Forms ● Anticipating and reacting to the user actions and needs. • Inspirational Devices (is it possible?) • Formaestheticemotionsinteractioninspirat ion ● Is there such a pipeline ? Ben Salem 3 Pro~Re-Active
  • 4. department of industrial design Presentation Contents What is inspiration What is inspiration The relation between Thinking forms and aesthetics Breakthrough Thinking What is aesthetics Current tools for Aesthetics & eroticism Thinking Aesthetics & emotions Current tools II Emotions & What to avoid motivation Further work Motivation & interaction Interaction channels Ben Salem 4 Pro~Re-Active
  • 5. department of industrial design Form and Aesthetics •We don't strictly •! t is the experience of a I perceive aesthetics, form. we respond to it. •! t is not about judging or I •We perceive forms 'thinking about' but that set up a about 'feeling into' or response; and that 'becoming'. response is identified with perceiving as. Ben Salem 5 Pro~Re-Active
  • 6. department of industrial design What is Aesthetics • It is an intimate • We derive aesthetic combination of satisfaction from perception and feeling. artefacts and forms that • An experience in are not necessarily accordance to an works of art. interpretation. • A fractal arrangement of order/variety, of complexity/simplicity. Ben Salem 6 Pro~Re-Active
  • 7. department of industrial design Aesthetics and Eroticism I What is the relationship between the two concepts? . Aesthetics is an implicit subjective representation of something alive/a life form. . In particular it is the representation of an animal or a human with gender-like/sexual-like features. Ben Salem 7 Pro~Re-Active
  • 8. department of industrial design Aesthetics and Eroticism II Aesthetics is either an explicit feminine or masculine form. Or a form with a subtle gender but strongly expressed. Yet the ultimate eroticism, pornography, because it is so explicit/ objective is not aesthetic any more. But then what about Mapplethorpe work? Ben Salem 8 Pro~Re-Active
  • 9. department of industrial design Aesthetics and Emotions Emotions are provoked by aesthetics. •Forms can invite an indefinite variety of aesthetic experiences (inner interpretations), •Aesthetics can provoke an indefinite variety of emotions. Ben Salem 9 Pro~Re-Active
  • 10. department of industrial design Emotion & Motivation Emotions are not only mental states but are also ➢ motivational states. ➢ Emotions form a motivation to act. ➢ Emotions are perceived as call for action(s). Emotions are hedonistic ➢ ➢ Emotions can be translated into degrees of pleasure Ben Salem 10 Pro~Re-Active
  • 11. department of industrial design Motivation & Interaction ➢ Provide the rights channels to deal with motivated action ➢ Emotions are sometimes associated with body sensations ➢ Body sensations could be amplified if positive or reduced if negative Ben Salem 11 Pro~Re-Active
  • 12. department of industrial design Interaction Channels Behavioural Physiological Measurements Measurements How well is the user Actions Reactions Heart Beats Body Actors (single, pair, temperature group) Skin moisture Psychological level Evaluation Stress/Relaxation levels Mood(happy, sad, anxious) Awake/ asleep Awareness Perception Control Ben Salem 12 Pro~Re-Active
  • 13. department of industrial design Intrusiveness/Levels of Behavio Health ur Profile Pattern User Level User Habits Normal health parameters User Preferences Target health parameters User Dislikes Medical condition Schedule & Involvement MediCare Calendar Maintenance Nurse Agent Regular activities Control Work Features and Recreation Options Communication Ben Salem 13 Pro~Re-Active
  • 14. department of industrial design What is inspiration in·spi·ra·tion ( P ) Pronunciation Key (nsp-rshn) n. 1. 1. Stimulation of the mind or emotions to a high level of feeling or activity. 2. The condition of being so stimulated. 2. An agency, such as a person or work of art, that moves the intellect or emotions or prompts action or invention. 3. Something, such as a sudden creative act or idea, that is inspired. 4. The quality of inspiring or exalting: a painting full of inspiration. 5. Divine guidance or influence exerted directly on the mind and soul of humankind. dictionary.com Ben Salem 14 Pro~Re-Active
  • 15. department of industrial design Thinking •Pattern of thinking – The thinking process •Thinking Insight – The idea followed •Incremental Thinking – Solutions that occur in nature • Fallen tree across the river = Bridge •Transformative Thinking – Solution rarely if at all occur in nature Ben Salem 15 Pro~Re-Active
  • 16. department of industrial design Breakthrough Thinking I 1 Long Search In a few moments an Seemingly endless search for a solution insight is achieved that resolve a puzzle one has 2 Little apparent been working on for progress No apparent progress, waste of time months. 3 Precipitating event External cue, mental event (right approach) 4 Cognitive snap The Eureka instant 5 Transformation Ben Salem Prolific mind 16 Pro~Re-Active
  • 17. department of industrial design Breakthrough Thinking II •Reasonable thinking • Avoid Local minima – Step by step progress –! False solutions and (playing chess) apparent solutions. •Unreasonable thinking – Almost random (creativity) Ben Salem 17 Pro~Re-Active
  • 18. department of industrial design Current Tools for Thinking • Simulation • Visualisation • Analysis • Modelling Ben Salem 18 Pro~Re-Active
  • 19. department of industrial design Current Tools II The formulation of a problem is • Re-framing – Searching for a better representation of often more essential than its a problem solution, which may be merely a matter of mathematical or • Selective Encoding experimental skill. To raise new – Focusing on relevant information only questions, new possibilities, to •Selective Comparison regard old questions from a new – Non-obvious relationship between angle, requires creative information imagination and marks real •Selective Combination advance.. A.Einstein – Combination of non-obvious pieces of information In the field of observation, •Incubation chance favors only the mind that Ben Salem is prepared. 19 Pro~Re-Active
  • 20. department of industrial design What to avoid •Perverse Interpretation Patterns – Faux-Problemes & Mis-constructed understanding. •Over complexity – Apply Ockham's rasor: Keep it as simple as possible. •Einstellung – Trapped in a mental set. Narrow mindedness and stubbornness. •Gedanken experiments leading nowhere (drifting) – Re-frame the problem. •Distraction, over expectations & information overflow Ben Salem 20 Pro~Re-Active
  • 21. department of industrial design Further work ➔ Inspiration protocols ➔ Interaction media and modes ➔ Relation between thinking and inspiration ? Ben Salem 21 Pro~Re-Active

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