This document outlines various propaganda techniques such as spreading misinformation to help or harm groups, appealing to patriotism or religion to persuade audiences indirectly, scare tactics about potential dangers to push a call to action, associating opponents with negative images, appearing like an ordinary person to seem trustworthy, using celebrity endorsements to impress people and reduce critical thinking, and creating a bandwagon effect to make people feel like they need to join in. The key methods of propagandists are to catch attention, provide simple solutions, keep messages concise, and repeat slogans.

1. “Information, ideas, or rumors deliberately
spread widely to help or harm a person,
group, movement, institution, nation, etc...”
Not advertising (but like it!)
Sanctifies some….
Dehumanizes others…

2.  The speaker attempts to persuade people
through the indirect use of something we
respect.
 For example:
 Patriotic images
 Religious images
 References to science

4.  The idea is to present
a dreaded circumstance
that could happen
 Followed up by urging
the kind of behavior
needed to avoid the
horrible event.

5.  Ties a person or a
cause to a negative
image or idea.

6.  The speaker does or says things that make
him seem like an ordinary person who can be
trusted, not an elite.
 The desired effect is: “He’s one of us, so he
must be okay.”

7.  The speaker gets a celebrity to endorse him
or her.
 People are impressed by seeing or hearing of
a celebrity’s involvement.
 They stop thinking critically about the
speaker’s words or ideas.

8.  The impression is that “everyone is doing
this.”
 You don’t want to be left out, so you join in
even if you are worried.

9. The methods of the propagandist are simple:
•Catch the attention of the audience
•Supply simple solutions
•Confine the message to a few essentials
•Use repetition and stereotyped slogans