The document defines franchising as a business model where a franchisor allows a franchisee to operate a business using the franchisor's brand name, trademarks, and systems in exchange for fees and royalties. It notes that the franchisor provides support like financing, advertising, marketing, and training, while the franchisee uses the brand name to expand the business. The main objectives of franchising are rapid growth, market domination, and brand building. There are two main types: product distribution franchises and business format franchises.

1. MM. Verónica Bolaños López
FRANCHISES

2. Definition
Franchising is a form of marketing and distribution in
which the owner of a business system (the franchisor)
grants to an individual or group of individuals (the
franchisee) the right to run a business selling a
product or providing a service using the
franchisor's business system.
Source: https://www.franchisedirect.com/what-is-franchising-definition/

3. FRANCHISE AGREEMENT
FRANCHISOR FRANCHISEE
Owns trademark or trade name
Provides support:
• (sometimes) financig
• Advertising & marketing
• Training
Uses tradmark or trade name
Expands business with franchisor’s support
Recieves fees Pays fees
Source: An introduction so franchising,
https://unstats.un.org/unsd/nationalaccount/workshops/2008/newyork/ig27.pdf

4. The franchise is a top management strategy with three main objectives:
Ø Rapid growth
Ø Domination of markets
Ø Brand building

5. There are two main types of franchises
Product distribution Business format

6. https://franquicia.org.mx/
Franchise catalog in Mexico

9. https://www.rankia.mx/blog/mejores-opiniones-
mexico/3344790-franquicias-mexico-baratas-exitosas

10. https://www.raconteur.net/top-10-
largest-franchises-in-the-
world/?platform=hootsuite

11. Thank you