this slideshare will help in understanding the concept of promtion startegy with the help of examples

1. PRESENTED BY
leena
HIMANI
nandini
(M.Com 1)

2. Definition:
Generally, promotion is
communicating with the public in an
attempt to influence them toward
buying your products and/or services.

4. Launched in 1999
Anupam vasudev,
chief marketing officer

5. Promotional Strategies adopted by Aircel company

8. Why it is necessary to advertise a Product?

11. Various Advertising Agencies in India

13. Tools for Sales
Promotions

14. Planning Sales Promotion
Who is our Target Set of Consumers?
What is the reason for that
Behavior?
What is the goal of program?

15. Choose The Right Promotion
For The Right Situation
EXAMPLE
Problem Solution
 New Product Sampling on Pack Promo
 Consumers
not loyal
Rebates, Sweepstakes,
etc.
Excess Inventory
Price Off, free goods,
premiums, rebates, etc.