Social entrepreneurship topic 7
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This document discusses different types of marketing including social marketing, cause marketing, and sustainable marketing. Social marketing aims to achieve specific behavioral goals for social good. Cause marketing involves a collaboration between a corporation and nonprofit to create shared value. Sustainable marketing meets customer, organizational, and environmental needs. The document also covers basic marketing definitions and concepts like the 4 Ps of marketing. It provides examples of integrated marketing tactics including advertising, personal selling, public relations, sales promotions, and events.
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1. The entrepreneurial decision process involves recognizing problems, developing alternative solutions, evaluating options, and taking action. Decisions can be programmed, major/minor, simple/complex, strategic/tactical, or individual/group.
2. Entrepreneurial careers and education have grown in recent decades. Factors like independence and financial success motivate entrepreneurial career choices.
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This document discusses risk management in social enterprises. It analyzes two social enterprise case studies, Apex Leicester Project Ltd and Upturn Enterprise Ltd, using qualitative data and the MITRE risk management model. The study found that social enterprises manage risks by identifying risk events through environmental scanning, assessing impacts, prioritizing risks, and monitoring and managing risks to an acceptable level. It recommends full participation of all staff in risk identification and management.
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This document discusses various topics related to emerging issues in entrepreneurship, including social entrepreneurship, women entrepreneurship, minority entrepreneurship, and ecopreneurship. For social entrepreneurship, it defines the concept, provides examples of social entrepreneurs and their traits, and describes different models of social entrepreneurship including leveraged non-profits, hybrid non-profits, and social business ventures. It also discusses gender issues related to women entrepreneurship and challenges faced. Minority entrepreneurship and the concept of ecopreneurship are introduced. The key driving forces behind ecopreneurship are identified as global population growth, increasing life expectancy, climate change, resource scarcity, and human rights. Principles of e
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This document discusses marketing environment scanning strategies. It explains that companies can influence the political environment by hiring lobbyists. Trade associations and political action committees also lobby the government. The document notes that marketers cannot always affect environmental forces and must sometimes simply react to changes. However, taking a proactive approach to publics and forces is beneficial. An effective strategy is to create an environmental scanning plan to monitor key areas and trends. This involves collecting reliable and timely data from various sources and interpreting it to inform decision making. The document concludes with key terms related to marketing environments and demographic groups.
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Co-creation involves collaborating with stakeholders to jointly create value. It is not new but was reintroduced by Prahalad. Co-creation values transparency, respect, interdependence and inclusion over profit. Social enterprises can be for-profit or non-profit and should provide goods/services in exchange for financial value while benefiting underserved communities. Co-creation can involve jointly developing products, processes, people and profits. Challenges include competing in crowded markets and differing goals around wealth versus people maximization between social enterprises and other organizations.
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The document discusses various topics related to entrepreneurship including definitions of an entrepreneur, theories of entrepreneurship, and factors influencing entrepreneurial development. It provides definitions of entrepreneurship as self-employment and taking on risks to make a profit. Theories discussed include innovation theory, need for achievement theory, and x-efficiency theory. External influences include economic factors like capital and markets, social factors like social norms and role models, and personal factors like need for achievement and withdrawal of social status. Promoting an entrepreneurial culture involves role models, media, education, and leadership support.
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The document discusses strategies for social venture creation and social entrepreneurship. It defines social venture creation as decisions that shape a venture's internal resources and alignment with the environment. Key components of an effective strategy include creating a framework to achieve the mission, adapting to change, and providing direction. A business model specifies how a social venture obtains resources and structures relationships to serve customers and create value. Unique aspects of social ventures include social innovation, sustainability, impact measurement, and balancing financial and social benefits. Effective planning considers resources, activities, outputs, outcomes and impact over time. Common pitfalls to avoid include poor communication, lack of commitment, unrealistic projections, and an unclear value proposition.
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Entrepreneurship development programme notes
The document defines an entrepreneur as a person who organizes, manages, and assumes the risk of a business venture to produce goods or services for profit. It lists key responsibilities of an entrepreneur like choosing products, mobilizing resources, and making decisions. Entrepreneurship is defined as the activity of organizing and running an enterprise, and involves creative and innovative activities from starting up to managing an enterprise. The document outlines several characteristics of successful entrepreneurs like a strong drive to succeed, belief in themselves, searching for new ideas, and accepting of criticism.
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The document discusses entrepreneurship and social entrepreneurship. It describes how social entrepreneurs are similar to business entrepreneurs in that they both take initiative and are driven to create solutions. However, social entrepreneurs are specifically focused on addressing social or environmental problems. The document provides examples of social entrepreneurs and their solutions to issues like poverty, climate change, and resource scarcity. It also discusses methods for developing entrepreneurial designs for social ventures, such as focusing on win-win solutions, using strengths to overcome weaknesses, and fulfilling multiple functions.
Identification of Business Opportunity
This document discusses identifying business opportunities. It defines an opportunity as a situation that allows an entrepreneur to offer products or services to meet customer needs. Opportunities can emerge from unmet needs, problems, or changes in the environment. The document outlines an opportunity identification process of observing these changes to recognize needs, wants, or solutions. An entrepreneur then discovers potential opportunities by searching for these factors and evaluating viability based on profit potential, competition level, and other criteria.
1. health economics and entrepreneurship malaba
Health economics and entrepreneurship notes for pharmaceutical students
prepared by pharmacist Paul Malaba
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Marketing involves creating, communicating, and delivering value to customers. There are several core concepts in marketing including needs, wants, demands, exchange, and market. Marketing encompasses goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
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Social entrepreneurship topic 7
- 1. SOCIAL ENTREPRENEURSHIP MANAGEMENT: Marketing Management Dr Anis Amira Ab Rahman 2015
- 2. Dr Anis Amira Ab Rahman 2015
- 3. BASIC MARKETING DEFINITION Marketing is essentially ALL activities and programs that draws interest into your product/ brand/ services and creates ‘intent to buy’ Sales on the order hand deals ONLY with the follow through of the ‘intent to buy’ Dr Anis Amira Ab Rahman 2015
- 4. Where Does Marketing Fit? Dr Anis Amira Ab Rahman 2015
- 5. SOME DEFINITION Social Marketing ~ is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. (Wikipedia) Cause Marketing ~ (or cause-related marketing) is a mutually beneficial collaboration between a corporation and a nonprofit in which their respective assets are combined to (1) creates shareholder & social value (2) connect with a range of constituent’s (be they consumers, employees or suppliers) (3) communicate the shared values of both organizations Jocelyn n Daw (marketing Consultant) ~ cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductable, while cause marketing is a marketing relationship generally not based on a donation (Wikipedia) Sustainable Marketing ~ is the process of planning, implementing and controlling the development, pricing, promotion and distribution of products in a manner that satisfies the following three criteria : (1) customer needs are met (2) organizational goals are attained, and (3) the process is compatible with ecosystems Donald Fuller (Sustainable Marketing Consultant) ~ sustainable marketing encourages the process of innovation by turning the marketing process into an experimental, iterative process that has close ties to the customer. Individuals and interactions on a daily basis are important. Customer Collaboration over customer transactions. Responding to change over blindly following a plan. Ivan Storck (Founder, Sustainablewebsites.Com) Dr Anis Amira Ab Rahman 2015
- 6. SOCIAL MARKETING DELIVER SATISFACTION REALIZE ASPIRATION PRACTICE COMPASSION PROFITABILTY RETURN ABILITY SUSTAINABILYTY BE BETTER DIFFERENTIATE MAKE ADIFFERENCE Individual Mind Heart Spirit Mission (why) Vision (what) Values (how) SocialEnterprise Dr Anis Amira Ab Rahman 2015
- 7. Examples of Social Marketing… Dr Anis Amira Ab Rahman 2015
- 8. Examples of Cause Marketing… One of the first… Another… Most recently… Dr Anis Amira Ab Rahman 2015
- 9. Another Examples of Cause Marketing… Dr Anis Amira Ab Rahman 2015
- 10. Dr Anis Amira Ab Rahman 2015
- 11. Sustainable marketing … is tricky … Dr Anis Amira Ab Rahman 2015
- 12. SUSTAINABLE MARKETING TOOLKITCHECKLIST 1 Dr Anis Amira Ab Rahman 2015
- 13. SUSTAINABLE MARKETING TOOLKITCHECKLIST 2 Dr Anis Amira Ab Rahman 2015
- 14. SUSTAINABLE MARKETING TOOLKITCHECKLIST 3 Dr Anis Amira Ab Rahman 2015
- 15. 4 Ps Marketing Product Coke PET Price N150 Placement • Shoprite • TFC • Ozone Promotion ‘bring 3 caps get 1 free bottle!’ What are you offering? What is the value to me? Where will I see/ touch it? How will you entice me to it? Dr Anis Amira Ab Rahman 2015
- 16. A Good Marketing Plan Analyze opportunities set objectives Research, select target markets Design strategies Develop tactics Plan program Organize, implement & control efforts Dr Anis Amira Ab Rahman 2015
- 17. Always remember Trying to be everything to everybody will only leave you being nothing special to anybody! Dr Anis Amira Ab Rahman 2015
- 18. INTEGRATED MARKETING Dr Anis Amira Ab Rahman 2015
- 19. Integrated Marketing Objective Strategy Tactic Execution “ I want to increase sales of my designer work shirts” “ Every bank worker on Herbert Macaulay must buy at least one of my shirts” “ Road show 7 Handbills” “ hire students to hand out handbills : hire road show company to parade Macaulay on Monday for 2 5 weeks” Dr Anis Amira Ab Rahman 2015
- 20. Marketing Tactics Advertising Personal Selling Public Relations Press Sales Promotions / Discounts Conferences / Events Dr Anis Amira Ab Rahman 2015
- 21. Advertising Tactics Low Cost : BE CREATIVE! Handbills Email Marketing Bulk SMS T-shirts Facebook Ads Other Online Marketing Roadshow Business Cards Vehicle Ads – Stickers Blog Newspaper Columns Referals & Endorsements! Key (and fun!) is to be creative. Almost anything can work if you know your target audience VERY WELL. You can also use low cost advertising tactics in between big campaigns for continuity. Dr Anis Amira Ab Rahman 2015
- 22. Advertising Tactics High Cost : SCRUTINIZE! Billboards TV Ads Some Online Advertising Roadshows Newspaper / Magazine DStv Sponsorships Cinema Advertising Outdoor Marketing Always schedule high cost campaigns in groups for maximum impact. Sustain them during down times with low cost campaigns You can also use low cost advertising tactics in between big campaigns for continuity Dr Anis Amira Ab Rahman 2015