This document summarizes a social media marketing breakfast presentation. It discusses 4 myths about social media marketing, 3 common mistakes or "plagues", and provides 2 examples of brands successfully using social media. The myths debunked are that companies have too many customers to engage, consumers don't care about online conversations, companies would be overwhelmed if consumers interacted online, and there is no ROI from social media. The plagues are using social media just as a push channel, campaign-based thinking, and flawed decision making processes. The examples highlighted are Starbucks' and Danone's social media strategies.
The document discusses the overwhelming options available on social media and provides tips for an effective engagement strategy. It notes that the major social media platforms like Facebook, Twitter, and LinkedIn each have hundreds of millions of users. Rather than trying to engage with every platform, the document recommends starting by listening and learning on a few select sites to understand how they work before getting engaged. It suggests setting aside specific time to contribute meaningful comments and content to build relationships that could eventually lead to new business opportunities.
Social Media Gurukul provides an overview of social media and its importance. It discusses key statistics about major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It explains that users are having conversations on these platforms by seeking advice, giving advice, commenting, sharing, and discussing. The importance of social media is highlighted as improving search results, building online profiles, increasing brand awareness, and networking. Case studies demonstrate how social media works and its impact. The presentation emphasizes the need for marketers to adapt their strategies to the growth of social media.
This document provides an overview of social media and how professionals can leverage it. It discusses what social media is, how large the social media landscape has grown, and some of the key ways professionals can use social media like for advertising, selling products and services, managing their reputation, listening to customers, and creating business relationships. It also provides tips for professionals on creating social media profiles, building relationships, generating leads, and reputation monitoring.
The document summarizes best practices for Twitter marketing based on what the world's most effective businesses are doing. It discusses attracting a targeted, engaged following; building community with actual business impact; sourcing leads and nurturing relationships; and developing relationships with media and influencers. The key recommendations are to provide value to others without focusing on self-promotion, build community by defining target personas and sharing relevant content, listen and engage supportively to source leads and nurture relationships, and develop relationships with influential media figures.
This document provides a 10 step system for using Google+ to generate new clients and grow a business in 15 minutes per day. The key steps include creating an optimized profile, joining relevant communities, connecting with influencers and prospects, positioning yourself as an expert by contributing quality content regularly, engaging in conversations, building relationships by listening, and scheduling consistent content. The main recommendation is to focus on quality connections and conversations rather than just marketing, and to provide value to prospects in order to build trust and generate leads over time through a consistent Google+ presence.
5 Keys To Mastering Your Social Media Community 120409Marvin Dejean
The document discusses social media and provides tips for a successful social media program. It emphasizes listening to customers, customizing your social media message to reflect your brand personality, and measuring ROI through analytics and feedback. The document concludes with lessons learned, such as addressing both positive and negative comments, focusing on conversations over communities, and having fun.
This document summarizes a social media marketing breakfast presentation. It discusses 4 myths about social media marketing, 3 common mistakes or "plagues", and provides 2 examples of brands successfully using social media. The myths debunked are that companies have too many customers to engage, consumers don't care about online conversations, companies would be overwhelmed if consumers interacted online, and there is no ROI from social media. The plagues are using social media just as a push channel, campaign-based thinking, and flawed decision making processes. The examples highlighted are Starbucks' and Danone's social media strategies.
The document discusses the overwhelming options available on social media and provides tips for an effective engagement strategy. It notes that the major social media platforms like Facebook, Twitter, and LinkedIn each have hundreds of millions of users. Rather than trying to engage with every platform, the document recommends starting by listening and learning on a few select sites to understand how they work before getting engaged. It suggests setting aside specific time to contribute meaningful comments and content to build relationships that could eventually lead to new business opportunities.
Social Media Gurukul provides an overview of social media and its importance. It discusses key statistics about major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It explains that users are having conversations on these platforms by seeking advice, giving advice, commenting, sharing, and discussing. The importance of social media is highlighted as improving search results, building online profiles, increasing brand awareness, and networking. Case studies demonstrate how social media works and its impact. The presentation emphasizes the need for marketers to adapt their strategies to the growth of social media.
This document provides an overview of social media and how professionals can leverage it. It discusses what social media is, how large the social media landscape has grown, and some of the key ways professionals can use social media like for advertising, selling products and services, managing their reputation, listening to customers, and creating business relationships. It also provides tips for professionals on creating social media profiles, building relationships, generating leads, and reputation monitoring.
The document summarizes best practices for Twitter marketing based on what the world's most effective businesses are doing. It discusses attracting a targeted, engaged following; building community with actual business impact; sourcing leads and nurturing relationships; and developing relationships with media and influencers. The key recommendations are to provide value to others without focusing on self-promotion, build community by defining target personas and sharing relevant content, listen and engage supportively to source leads and nurture relationships, and develop relationships with influential media figures.
This document provides a 10 step system for using Google+ to generate new clients and grow a business in 15 minutes per day. The key steps include creating an optimized profile, joining relevant communities, connecting with influencers and prospects, positioning yourself as an expert by contributing quality content regularly, engaging in conversations, building relationships by listening, and scheduling consistent content. The main recommendation is to focus on quality connections and conversations rather than just marketing, and to provide value to prospects in order to build trust and generate leads over time through a consistent Google+ presence.
5 Keys To Mastering Your Social Media Community 120409Marvin Dejean
The document discusses social media and provides tips for a successful social media program. It emphasizes listening to customers, customizing your social media message to reflect your brand personality, and measuring ROI through analytics and feedback. The document concludes with lessons learned, such as addressing both positive and negative comments, focusing on conversations over communities, and having fun.
The document discusses best practices for using Twitter to promote a business. It recommends determining organizational goals for Twitter use, utilizing a branded or personal profile, and following an 80/20 rule of posting conversational, personal tweets 80% of the time and promotional tweets 20% of the time. It also suggests tracking metrics, listening and observing before engaging on Twitter, being authentic, and executing Twitter strategies instead of overstrategizing.
Basic Guide on Growing Your Brands on Twitter-Ryan SpoonWisdomTap, Inc
1. This document provides guidelines for using Twitter effectively to grow a brand, including listening to conversations, being authentic, creating compelling content, and extending engagement from Twitter to other online platforms.
2. Key recommendations include listening to what customers are saying, understanding influencers on Twitter, speaking with an authentic and relatable voice, focusing on creating conversations rather than broadcasts, and building social features directly into websites and mobile apps.
3. Success on Twitter requires an ongoing dedication to actively engaging in conversations on the platform and applying its principles across online interactions.
Using social media to impact your brand.seffSusan Barry
This document provides tips and strategies for using social media to impact brands. It discusses how social media can be confusing with many tools but the key is having a strategy to humanize your brand. The document outlines what works on social media like being authentic and transparent, treating it like a conversation not a sales pitch. It also discusses what doesn't work and provides tips for Facebook, Twitter, LinkedIn and other platforms. The document emphasizes quality over quantity and having a measurement strategy for social media.
This document outlines the basic steps for developing an effective social media strategy:
1. Define objectives such as increasing sales, driving traffic, or growing your audience.
2. Identify your target audience through existing customer data and research their demographics, interests, and motivations.
3. Determine which social media platforms your audience uses most and when they are online to effectively reach them.
4. Develop a balanced social media approach using paid, earned, shared, and owned content across different channels. Measure results to ensure objectives are being met.
Certified Management Accountants of Saskatchewan Social Media PresentationShane Gibson
Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.
This document discusses how entrepreneurs can maximize their use of social media. It defines social media as community, conversation, and networking used for marketing. It explains that social media has leveled the playing field and given consumers a voice. It emphasizes that social media is about building relationships based on trust over time through authentic interactions. The document provides statistics on social media usage and examples of how companies are using social media successfully. It outlines goals, tools, and strategies for using social media and defines success as developing customer communities and increasing engagement.
This document discusses engaging with social media through participation and engagement. It emphasizes that true engagement requires effort, honesty and being ready for real engagement with customers. Companies are encouraged to use social media to inspire and power conversations, and to make their websites more social by integrating social media elements and providing ways for users to share and discuss content. Engagement requires deciding what's important and giving social media users a platform to participate through sharing, conversations and spotlight.
The document discusses strategies for businesses to effectively utilize social media to find new customers. It notes that with over 1 billion users on major networks like Facebook and Twitter, social media presents a huge opportunity for businesses. However, it also warns that companies need to carefully prepare their social media strategies rather than hastily jumping in. The document then provides 10 dos and don'ts for businesses to follow, such as maintaining a consistent brand message across all networks, responding to customer queries, and being patient as effective social strategies require time to work.
The document summarizes Tara Hunt's book "The Whuffie Factor" and the concept of "whuffie". It discusses how whuffie refers to social capital and the importance of community and social media marketing. The document reflects on how using whuffie and resources in social relationships can lead to long-term business success rather than just being a "community freeloader". It encourages businesses to make themselves more human on social media.
This document summarizes common myths about social media. It discusses that while platforms may change, the principles of relationship building through social media are not a fad. It also addresses that social media requires resources like staff time for content creation and community management. Additionally, it notes that social media success requires a long-term strategy and constant effort, and is not something that can be half-heartedly implemented through just creating basic profiles or pages. The document emphasizes that social media is measurable and can generate leads when done strategically through engaging with audiences.
This document provides 30 ideas for developing a social media plan organized into chapters on strategy, listening, engaging, and measuring. Some of the key ideas discussed include:
- Developing an integrated social strategy that engages customers across channels and departments, not just isolated tactics.
- Cultivating long-term customer relationships through social media rather than just short-term sales.
- Requiring social media certification for all employees engaging online to ensure brand compliance and effective engagement.
- Developing a content strategy with a clear big idea and target audience in mind, and using varied media like video, photos and podcasts beyond just text.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
The document discusses strategies for using Twitter effectively for communication and marketing purposes. It provides definitions of basic Twitter terms and tools for monitoring conversations. It recommends listening first to understand what interests your audience before engaging. Finally, it suggests using Twitter to build relationships, share useful information and engage customers through contests, promotions and addressing problems.
Brett McCoy - Turning Fans into FanaticsSocialCrush
The document discusses using social media for brand engagement and promotion. It provides an example of how a healthcare organization called CaroMont Health used social media like Facebook, Twitter, and LinkedIn to build their brand, engage with the local community, and increase their online presence and follower numbers over time. The document also outlines various social media tools and strategies for listening, engagement, analytics and provides some tips on creating valuable digital experiences and relationships through social media.
1. Connectedness through social media and the internet has fundamentally changed how people interact and get information, diminishing traditional sources of authority and encouraging people to follow their peers.
2. Successful social marketing focuses on building relationships and collaborating with people rather than targeting audiences or selling to consumers. It emphasizes social behaviors over purchase behaviors.
3. Businesses need to adapt to this new environment of constant change and connectivity by moving from transactional models to prioritizing relationships with all stakeholders through co-creation, collaboration, and transparency.
Top 5 Social Entrepreneurs and How They Nailed ItSimplify360
Entrepreneurship is one of the most prominent things in today's date. However, social entrepreneurs are still a few. Not many have been able to reach great heights with their ideas.
We have listed 5 ways which successful entrepreneurs adopted to make it big. Here's how they nailed it.
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
This document outlines 8 steps for using social media for businesses. The steps are: 1) Evaluate where social media fits your goals and how to measure success. 2) Organize your social media tools. 3) Listen to conversations about your brand. 4) Engage with customers respectfully and use social media to build relationships rather than just make sales. 5) Collaborate by sharing knowledge and getting feedback. 6) Secure your profiles to prevent mistakes. 7) Measure return on investment by linking social media to goals. 8) Amplify messaging that performs best. The conclusion is that social media will become integral to all business in the future.
Presentation to PRSA Entreprener SIG - developed on questions asked.
The backstory is I had developed a presentation for PRSA but scrapped it based on the questions the members asked pre event. PPT Links:
http://geekmommy.net/- GeekMommy,
http://www.jnjbtw.com/ - JNJ BTW
http://www.iambossy.com/ - i am bossy
http://www.dcgoodwill.org/ - Goodwill of Greater Washington
http://frozenpeafund.com/ - Frozen Pea Fund
http://redcouch.typepad.com/ - Shel Israel
http://www.problogger.net/ - Darren Rowse
http://www.gapingvoid.com/ - gapingvoid
http://twitter.zappos.com/ - Zappos/Twitter
http://twitter.com/DonnaTocci - Donna Tocci
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
The document discusses best practices for using Twitter to promote a business. It recommends determining organizational goals for Twitter use, utilizing a branded or personal profile, and following an 80/20 rule of posting conversational, personal tweets 80% of the time and promotional tweets 20% of the time. It also suggests tracking metrics, listening and observing before engaging on Twitter, being authentic, and executing Twitter strategies instead of overstrategizing.
Basic Guide on Growing Your Brands on Twitter-Ryan SpoonWisdomTap, Inc
1. This document provides guidelines for using Twitter effectively to grow a brand, including listening to conversations, being authentic, creating compelling content, and extending engagement from Twitter to other online platforms.
2. Key recommendations include listening to what customers are saying, understanding influencers on Twitter, speaking with an authentic and relatable voice, focusing on creating conversations rather than broadcasts, and building social features directly into websites and mobile apps.
3. Success on Twitter requires an ongoing dedication to actively engaging in conversations on the platform and applying its principles across online interactions.
Using social media to impact your brand.seffSusan Barry
This document provides tips and strategies for using social media to impact brands. It discusses how social media can be confusing with many tools but the key is having a strategy to humanize your brand. The document outlines what works on social media like being authentic and transparent, treating it like a conversation not a sales pitch. It also discusses what doesn't work and provides tips for Facebook, Twitter, LinkedIn and other platforms. The document emphasizes quality over quantity and having a measurement strategy for social media.
This document outlines the basic steps for developing an effective social media strategy:
1. Define objectives such as increasing sales, driving traffic, or growing your audience.
2. Identify your target audience through existing customer data and research their demographics, interests, and motivations.
3. Determine which social media platforms your audience uses most and when they are online to effectively reach them.
4. Develop a balanced social media approach using paid, earned, shared, and owned content across different channels. Measure results to ensure objectives are being met.
Certified Management Accountants of Saskatchewan Social Media PresentationShane Gibson
Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.
This document discusses how entrepreneurs can maximize their use of social media. It defines social media as community, conversation, and networking used for marketing. It explains that social media has leveled the playing field and given consumers a voice. It emphasizes that social media is about building relationships based on trust over time through authentic interactions. The document provides statistics on social media usage and examples of how companies are using social media successfully. It outlines goals, tools, and strategies for using social media and defines success as developing customer communities and increasing engagement.
This document discusses engaging with social media through participation and engagement. It emphasizes that true engagement requires effort, honesty and being ready for real engagement with customers. Companies are encouraged to use social media to inspire and power conversations, and to make their websites more social by integrating social media elements and providing ways for users to share and discuss content. Engagement requires deciding what's important and giving social media users a platform to participate through sharing, conversations and spotlight.
The document discusses strategies for businesses to effectively utilize social media to find new customers. It notes that with over 1 billion users on major networks like Facebook and Twitter, social media presents a huge opportunity for businesses. However, it also warns that companies need to carefully prepare their social media strategies rather than hastily jumping in. The document then provides 10 dos and don'ts for businesses to follow, such as maintaining a consistent brand message across all networks, responding to customer queries, and being patient as effective social strategies require time to work.
The document summarizes Tara Hunt's book "The Whuffie Factor" and the concept of "whuffie". It discusses how whuffie refers to social capital and the importance of community and social media marketing. The document reflects on how using whuffie and resources in social relationships can lead to long-term business success rather than just being a "community freeloader". It encourages businesses to make themselves more human on social media.
This document summarizes common myths about social media. It discusses that while platforms may change, the principles of relationship building through social media are not a fad. It also addresses that social media requires resources like staff time for content creation and community management. Additionally, it notes that social media success requires a long-term strategy and constant effort, and is not something that can be half-heartedly implemented through just creating basic profiles or pages. The document emphasizes that social media is measurable and can generate leads when done strategically through engaging with audiences.
This document provides 30 ideas for developing a social media plan organized into chapters on strategy, listening, engaging, and measuring. Some of the key ideas discussed include:
- Developing an integrated social strategy that engages customers across channels and departments, not just isolated tactics.
- Cultivating long-term customer relationships through social media rather than just short-term sales.
- Requiring social media certification for all employees engaging online to ensure brand compliance and effective engagement.
- Developing a content strategy with a clear big idea and target audience in mind, and using varied media like video, photos and podcasts beyond just text.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
The document discusses strategies for using Twitter effectively for communication and marketing purposes. It provides definitions of basic Twitter terms and tools for monitoring conversations. It recommends listening first to understand what interests your audience before engaging. Finally, it suggests using Twitter to build relationships, share useful information and engage customers through contests, promotions and addressing problems.
Brett McCoy - Turning Fans into FanaticsSocialCrush
The document discusses using social media for brand engagement and promotion. It provides an example of how a healthcare organization called CaroMont Health used social media like Facebook, Twitter, and LinkedIn to build their brand, engage with the local community, and increase their online presence and follower numbers over time. The document also outlines various social media tools and strategies for listening, engagement, analytics and provides some tips on creating valuable digital experiences and relationships through social media.
1. Connectedness through social media and the internet has fundamentally changed how people interact and get information, diminishing traditional sources of authority and encouraging people to follow their peers.
2. Successful social marketing focuses on building relationships and collaborating with people rather than targeting audiences or selling to consumers. It emphasizes social behaviors over purchase behaviors.
3. Businesses need to adapt to this new environment of constant change and connectivity by moving from transactional models to prioritizing relationships with all stakeholders through co-creation, collaboration, and transparency.
Top 5 Social Entrepreneurs and How They Nailed ItSimplify360
Entrepreneurship is one of the most prominent things in today's date. However, social entrepreneurs are still a few. Not many have been able to reach great heights with their ideas.
We have listed 5 ways which successful entrepreneurs adopted to make it big. Here's how they nailed it.
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
This document outlines 8 steps for using social media for businesses. The steps are: 1) Evaluate where social media fits your goals and how to measure success. 2) Organize your social media tools. 3) Listen to conversations about your brand. 4) Engage with customers respectfully and use social media to build relationships rather than just make sales. 5) Collaborate by sharing knowledge and getting feedback. 6) Secure your profiles to prevent mistakes. 7) Measure return on investment by linking social media to goals. 8) Amplify messaging that performs best. The conclusion is that social media will become integral to all business in the future.
Presentation to PRSA Entreprener SIG - developed on questions asked.
The backstory is I had developed a presentation for PRSA but scrapped it based on the questions the members asked pre event. PPT Links:
http://geekmommy.net/- GeekMommy,
http://www.jnjbtw.com/ - JNJ BTW
http://www.iambossy.com/ - i am bossy
http://www.dcgoodwill.org/ - Goodwill of Greater Washington
http://frozenpeafund.com/ - Frozen Pea Fund
http://redcouch.typepad.com/ - Shel Israel
http://www.problogger.net/ - Darren Rowse
http://www.gapingvoid.com/ - gapingvoid
http://twitter.zappos.com/ - Zappos/Twitter
http://twitter.com/DonnaTocci - Donna Tocci
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
Eating The Elephant - Social Media Marketing for ProfessionalsRebar
Bill Brelsford owns Rebar Business Builders, which provides marketing consulting services to small businesses. He started his career in accounting but now helps small businesses create marketing systems. A few years ago, he noticed most businesses he worked with lacked systematic ways to get new business, so he started his own company to be a marketing coach. The document discusses social media marketing and how it can be an effective tool for professional service providers when done correctly as part of an overall marketing strategy and system.
This document provides guidance on developing an effective social media strategy for businesses. It recommends determining goals and objectives, researching relevant social media platforms and target audiences, creating a list of industry contacts and content sources, joining online conversations to build relationships, strengthening relationships through offline interactions, measuring results against goals, and continually analyzing and improving efforts based on what works best. The overall message is that a social media strategy requires a long-term commitment to building relationships, not just short-term marketing tactics, and should be integrated with a company's overall marketing plan.
The document provides guidance on using social media effectively for business purposes. It outlines 21 rules for social media success, including participating where your target audience spends time, serving the community with valuable content, following influential leaders, monitoring your online reputation, having fun but also focusing on goals and sales, and working hard through continuous effort. The key message is that businesses must embrace social media but also do so strategically for their specific goals and industry.
This document outlines rules for using social media effectively for business purposes. It discusses the importance of understanding your target audience and where they spend time online in order to focus your social media efforts. It also provides tips for engaging with influencers, monitoring your online reputation, having fun while maintaining a professional image, measuring the success of social media campaigns, and keeping social media focused on business goals like sales. The document emphasizes that success requires ongoing hard work and participation in online communities to provide value to customers.
Social Media: The Old Game Has New RulesHeather Lytle
Presentation to understand the basics of how social media has changed the landscape of marketing. It is the same game, just with new rules. Identifies "Presence" as the most important "P" in the new media marketing mix.
This presentation version includes more detailed text for those unable to attend presentation in person.
This document provides an introduction to social media and its value for businesses. It discusses how social media allows businesses to build and engage communities, move customers from liking to loving and defending a brand, and provides value beyond just marketing. Social media can help with content creation, customer service, product development, and other areas by providing a way to gain feedback and insights from customers. The document recommends businesses integrate social media into their overall marketing strategy in order to fully leverage its benefits.
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Managing social media burnout is challenging for brands. Defining precise goals, achieving balance in content production and distribution, and listening to audiences can help prevent fatigue. Automating some posts, linking accounts, and appointing social media teams allows brands to be active without exhaustion.
Social Media is the online equivalent of Word of Mouth which really encapsulates its usefulness to businesses. In this presentation I cover the benefits of the main Social Media channels and demonstrate how effective usage of Social Media can increase customer loyalty whilst driving traffic back to your website
This seminar will cover best practices for social media marketing. It will discuss why social media marketing is important, various social media platforms, and how businesses are using these low-cost tools. Attendees will learn about what social media marketing is, why businesses should use it, and best practices for small businesses. Major themes are that social media marketing is about reaching people and gaining endorsements through social word-of-mouth.
Strategic Insurance Software is the company behind Partner XE, an innovative, scalable and easy to use agency management system designed for one simple reason - to help independent insurance agents grow their business.
----
SIS is pleased to announce the release of its newest e-guide: “Effective Insurance Marketing on a Limited Budget.” Geared toward agencies that want to increase the effectiveness of their marketing campaigns without breaking the bank, the guide focuses on key ways independent insurance agents can generate positive exposure for their agency, gain a stronger digital presence, and leverage the tools already at their disposal.
This document provides guidance for non-profit volunteers on managing their social reputation online. It discusses establishing an online presence on sites like LinkedIn and Facebook, monitoring what others say online, and following best practices such as building relationships, engaging audiences, and acting fast while avoiding inappropriate posts. The goal is to help non-profits and their volunteers create a positive online presence that improves their reputation and supports the organization's mission.
The document provides guidance on how to effectively utilize social media for business purposes. It discusses how to start taking social media seriously, develop a social media strategy, choose appropriate social media tools, measure social media ROI, get a business involved, and make the most of educational seminars on the topic. Specific tips are provided for using platforms like Twitter, Facebook, and blogging to engage customers, build brands, and facilitate conversations. The importance of listening, engaging authentically, and focusing on qualitative metrics is emphasized throughout.
Similar to A Quick Start to Community Marketing with Social Media (20)
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
HCL Notes and Domino License Cost Reduction in the World of DLAU
A Quick Start to Community Marketing with Social Media
1. A Quick Start to
Community
Marketing
and Social Media
2. Back to Basics
Using social media as a tool to create a community where one did not exist previously is difficult and not a
wise place to start. Instead, ask how your business can use social media tools as opportunities to improve
existing communities.
Don’t let new technology shift your focus. The technology that powers social media is just a factor that
makes connecting easier. Fundamentally, communities haven’t changed. What’s new is the ability for brand
representatives to become a member of a community and generate goodwill from the inside out.
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3. The Golden Rule
We believe that your business can profit by creating symmetrical value exchanges. Basically, this means
you shouldn’t have to deny the needs of the community or ignore your business’ objectives. The temptation
is to jump into social channels and provide content with the hope that it will catch on like wildfire - resulting
in free publicity.
Beyond keeping your expectations in check, The Golden Rule ensures that what you provide will be of true
value to the community. To succeed, you need to understand what the needs of the community are. If you
have previously determined a community’s needs, we challenge you to re-evaluate your findings to ensure
they are still relevant.
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4. Move Beyond Media
Listening is the best way to determine what a given community wants. Monitor your brand by searching
specific sites and key terms. There are several tools that allow you to do this. Analyzing the results allows
you to give the community what it desires through channels that are not intrusive or unwanted. You should
never stop listening. Moving forward, you can expect to maintain an average listening to talking ratio of 70 to
30.
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5. Don’t Contain Your Content
Social media is not as black and white as listening and then talking. It’s a conversation - a story. Social media
is often dependent on the content you offer. If you are only focused on the “social” aspect of social media,
you risk becoming consumed with making content easier to share, as opposed to producing content that
is worth sharing. Community members don’t share content simply because there is a “share this” button
attached to it. People share content that adds value to their personal networks. The type of content that is the
most valuable is the content that makes the sharer look the best, whether it be smarter, funnier or happier.
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6. A Balancing Act
After you have listened, monitored, created, posted and responded, there is only one thing left to do - repeat
the entire process. Additional blog posts need to be written, monitored and commented on and shared.
Twitter has to be updated, followers and friends need to be managed and monitored. How will you support all
of this activity?
Scale. Assign an employee or dedicated team to be of charge of maintaining activity. Technology such as
cloud computing, for example, allows seemingly impossible workloads to be shared, making them more
manageable tasks.
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7. Additional Considerations
1. More is not always better - reaching the right people is key. You need to ensure you are reaching and
empowering active contributors that will help mobilize your efforts.
2. All social media efforts (regardless of whether your company is B2B or B2C) are person-to-person. Every
user is human. Technology is just the medium, don’t forget there is a real person on the other end. If you
aren’t behaving in a way that suggests there is a human on your end, your actions will be regarded as spam.
3. Explore partnerships with organizations that have already established a community online. For
partnerships to be successful, they must be mutually beneficial. Ask yourself what you bring to the table.
4. If you are ready to create your community, ensure that opting-in is simple. Attention spans and patience
are shorter than ever. Leverage the ability to access existing profile information through an open ID source,
like Facebook Connect.
5. If you are a for-profit business, recall that community marketing is not about a hard sell. Instead, determine
a call-to-action for the community. Ensure the path you want community members to take (visiting your
website, watching your YouTube Video, etc) is easily accessible for those who want to take it. Know that
making an overt call-to-action that doesn’t benefit the community will be ignored, if not ridiculed.
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8. We Surf the Web Too
We spend a lot of time online. Our team is both personally and professionally involved in many online
communities. Trust us, there is a lot of content we wish we could remove because it detracts from our
experience. We’d like to do our part to ensure businesses add beneficial content. At the same time, we want
to ensure our client’s businesses flourish. After all, we’re only as successful as the products, services and
brands we work with. Here’s to your success (and ours ;).
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9. greater
market
share
improved
retention
better
customer
service
more
sales
increased
awareness
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10. Sarah Katz :P
sarah@wink.es
@katzsarah
Interested? Call, Tweet or Write Us.
Tony Wood 8-)
tony@wink.es
@theroyaldirt
info@wink.es
312.725.4781
@winkes
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