El cronograma detalla las actividades de una organización durante el mes, incluyendo reuniones con CONAMUSA, el lanzamiento de un blog, convocatorias a organizaciones, reuniones con subcomisiones de MINSA y redes de salud, sistematización de información, y una validación final de la información en un taller.
This document provides 10 key considerations for making a sales team more productive. It finds that salespeople spend less than half their time selling, with much of the remaining time spent on administrative tasks, internal meetings, and creating sales materials. It emphasizes the importance of salespeople being well-prepared for client meetings, following up with clients multiple times, using social media effectively, and maintaining job satisfaction. The document concludes by noting that companies invest large sums in their sales teams and that productivity solutions can help salespeople reduce wasted time and focus on selling.
Promo review includes just small portion of data presented by Hipercom database. The database analysis covers more than 5 years of monitoring leaflets on the market of Ukraine.
El cronograma detalla las actividades de una organización durante el mes, incluyendo reuniones con CONAMUSA, el lanzamiento de un blog, convocatorias a organizaciones, reuniones con subcomisiones de MINSA y redes de salud, sistematización de información, y una validación final de la información en un taller.
This document provides 10 key considerations for making a sales team more productive. It finds that salespeople spend less than half their time selling, with much of the remaining time spent on administrative tasks, internal meetings, and creating sales materials. It emphasizes the importance of salespeople being well-prepared for client meetings, following up with clients multiple times, using social media effectively, and maintaining job satisfaction. The document concludes by noting that companies invest large sums in their sales teams and that productivity solutions can help salespeople reduce wasted time and focus on selling.
Promo review includes just small portion of data presented by Hipercom database. The database analysis covers more than 5 years of monitoring leaflets on the market of Ukraine.
Конференция "Телевидение как Бизнес" - это ежегодная встреча телевизионной индустрии. Ведущие телевизионные бренды, лучшие медиаспециалисты и выдающиеся медиаинвесторы в модерируемом потоке дискуссий говорят про актуальный контент, финансы, менеджмент и новейшие медиатехнологии – это однодневная концентрация медиабизнеса в одном месте. tvbusinessconference.com
Promo review top 20 food retailers ukraine - s1 2012HIPERCOM
The document provides a summary of promotional KPIs for food retailers in Ukraine in the first quarter of 2012 compared to 2011. Key findings include:
- Promotional leaflets and operations increased 38% nationally and 35% regionally from 2011 to 2012. Metro had the highest number of national promotional operations.
- Promotional pressure across all retailers grew 8.7% in 2012, with cash & carry showing the largest decrease and hypermarkets the smallest decrease.
- Two in three promotions included consumer advantages like discounts or loyalty programs, a 7.7% increase from 2011.
- The document presents additional data on weighted units, average prices, promotional share by retailer and category, and an indicator of promotional
Missing end caps. Promo pricing non-compliance. Empty shelves.
Are In-store execution problems limiting your merchandising ROI? When brands can’t see what their shoppers see, they can’t hope to understand the quality of in-store merchandising plans, even the best-laid ones. Worse, it’s impossible to hold a field force accountable. Leveraging a mobile, nationwide army can help brands and retailers proactively manage one of the most influential nodes on the path to purchase: the product’s price, merchandising and stock on the shelf.
That’s the skinny behind "Removing the Retail Blind Spot: Leveraging Crowdsourcing to Enable Real-Time Shelf Awareness." Partnering with Quri, Nestlé launched a summer 2013 execution assessment (covering the critical July 4 holiday weekend) of Dreyer’s ice cream and a Sept. 11-17 measure-and-correct deployment for a critical Coffee-mate in-store promotion.
What Nestlé uncovered—pricing and promotion gaps ranging as high as 16%—and how they used actionable analytics—as part of an agile “measure, correct and learn” discipline to improve retail execution—are real wake-up calls for sales and shopper marketing professionals worried about the success of their brands’ in-store merchandising.
The document discusses trends in the retail industry and provides insights for how retailers can improve the customer experience. Some of the key trends highlighted include the continued influence of baby boomers and millennials on retail, social networks serving as shopping platforms, brands focusing more on corporate social responsibility, and the growing role of mobile and omnichannel strategies. Retailers are also advised to experiment with new technologies, rely more on customer data, and take more control over their supply chains to improve order fulfillment and customer experiences.
Проект по развитию категории «Кондитерские изделия» Mars ДиксиВадим Матюшкин
Проект, включающий в себя: исследование восприятия потребителями кондидерской и шоколадной категорий, проведение серии ворк-шопов с топ-менеджментом обеих компани, разработку новой сегментации категории, ориентированной на покупателей и развивающей потребление шоколадных изделий
This document discusses the importance of effective merchandising strategies for brands. It defines merchandising as coordinating production and marketing to develop advertising, displays, and sales strategies. Key elements of successful merchandising include aesthetics, functionality, quality, appropriate investment, and adapting displays over time. The document advocates starting with attention-grabbing trading strategies before strengthening brand identity through experiences and evangelism. Overall, it argues that merchants should stay relevant, consistent and creative with their merchandising approaches.
Mondelēz International is focused on delivering strong shareholder returns through leveraging unique assets, cost reduction initiatives, and generating strong cash flow. The company is a global snacks powerhouse with leading brands in biscuits, chocolate, gum, and candy. It has an advantaged global footprint, with emerging markets representing 38% of revenues. Mondelēz will continue to focus on snacks, reduce supply chain and overhead costs, and invest in brands, innovation, and routes to market.
This document provides an overview of a presentation on fact-based selling by Sydney Thomas and Marcus Allen. It discusses using business intelligence and data to communicate benefits to store managers and gain more product displays. Examples of Nabisco outselling competitors are presented. Store manager interviews indicate a preference for informal sales pitches over formal presentations. Feedback from sales reps suggests focusing on preparation, simplifying information, and providing it earlier. The top 3 recommended tools are a sales comparison calculator, profit feedback report, and top 100 report. The goal is for sales reps to effectively present fact-based selling to store managers.
This presentation by Mondelēz International discusses the company's strategy and financial outlook. Some key points:
- Mondelēz aims to grow revenue at or above snack category growth rates through focusing on power brands and revenue management actions. It also aims to expand margins by reducing supply chain and overhead costs.
- In 2015, Mondelēz delivered organic net revenue growth of 1.4%, adjusted operating income margin expansion of 150 basis points, and adjusted EPS growth of 13.5% on a constant currency basis.
- For 2016, Mondelēz expects organic net revenue growth of at least 2%, adjusted operating income margin expansion to 15-16%, and double-digit
Конференция "Телевидение как Бизнес" - это ежегодная встреча телевизионной индустрии. Ведущие телевизионные бренды, лучшие медиаспециалисты и выдающиеся медиаинвесторы в модерируемом потоке дискуссий говорят про актуальный контент, финансы, менеджмент и новейшие медиатехнологии – это однодневная концентрация медиабизнеса в одном месте. tvbusinessconference.com
Promo review top 20 food retailers ukraine - s1 2012HIPERCOM
The document provides a summary of promotional KPIs for food retailers in Ukraine in the first quarter of 2012 compared to 2011. Key findings include:
- Promotional leaflets and operations increased 38% nationally and 35% regionally from 2011 to 2012. Metro had the highest number of national promotional operations.
- Promotional pressure across all retailers grew 8.7% in 2012, with cash & carry showing the largest decrease and hypermarkets the smallest decrease.
- Two in three promotions included consumer advantages like discounts or loyalty programs, a 7.7% increase from 2011.
- The document presents additional data on weighted units, average prices, promotional share by retailer and category, and an indicator of promotional
Missing end caps. Promo pricing non-compliance. Empty shelves.
Are In-store execution problems limiting your merchandising ROI? When brands can’t see what their shoppers see, they can’t hope to understand the quality of in-store merchandising plans, even the best-laid ones. Worse, it’s impossible to hold a field force accountable. Leveraging a mobile, nationwide army can help brands and retailers proactively manage one of the most influential nodes on the path to purchase: the product’s price, merchandising and stock on the shelf.
That’s the skinny behind "Removing the Retail Blind Spot: Leveraging Crowdsourcing to Enable Real-Time Shelf Awareness." Partnering with Quri, Nestlé launched a summer 2013 execution assessment (covering the critical July 4 holiday weekend) of Dreyer’s ice cream and a Sept. 11-17 measure-and-correct deployment for a critical Coffee-mate in-store promotion.
What Nestlé uncovered—pricing and promotion gaps ranging as high as 16%—and how they used actionable analytics—as part of an agile “measure, correct and learn” discipline to improve retail execution—are real wake-up calls for sales and shopper marketing professionals worried about the success of their brands’ in-store merchandising.
The document discusses trends in the retail industry and provides insights for how retailers can improve the customer experience. Some of the key trends highlighted include the continued influence of baby boomers and millennials on retail, social networks serving as shopping platforms, brands focusing more on corporate social responsibility, and the growing role of mobile and omnichannel strategies. Retailers are also advised to experiment with new technologies, rely more on customer data, and take more control over their supply chains to improve order fulfillment and customer experiences.
Проект по развитию категории «Кондитерские изделия» Mars ДиксиВадим Матюшкин
Проект, включающий в себя: исследование восприятия потребителями кондидерской и шоколадной категорий, проведение серии ворк-шопов с топ-менеджментом обеих компани, разработку новой сегментации категории, ориентированной на покупателей и развивающей потребление шоколадных изделий
This document discusses the importance of effective merchandising strategies for brands. It defines merchandising as coordinating production and marketing to develop advertising, displays, and sales strategies. Key elements of successful merchandising include aesthetics, functionality, quality, appropriate investment, and adapting displays over time. The document advocates starting with attention-grabbing trading strategies before strengthening brand identity through experiences and evangelism. Overall, it argues that merchants should stay relevant, consistent and creative with their merchandising approaches.
Mondelēz International is focused on delivering strong shareholder returns through leveraging unique assets, cost reduction initiatives, and generating strong cash flow. The company is a global snacks powerhouse with leading brands in biscuits, chocolate, gum, and candy. It has an advantaged global footprint, with emerging markets representing 38% of revenues. Mondelēz will continue to focus on snacks, reduce supply chain and overhead costs, and invest in brands, innovation, and routes to market.
This document provides an overview of a presentation on fact-based selling by Sydney Thomas and Marcus Allen. It discusses using business intelligence and data to communicate benefits to store managers and gain more product displays. Examples of Nabisco outselling competitors are presented. Store manager interviews indicate a preference for informal sales pitches over formal presentations. Feedback from sales reps suggests focusing on preparation, simplifying information, and providing it earlier. The top 3 recommended tools are a sales comparison calculator, profit feedback report, and top 100 report. The goal is for sales reps to effectively present fact-based selling to store managers.
This presentation by Mondelēz International discusses the company's strategy and financial outlook. Some key points:
- Mondelēz aims to grow revenue at or above snack category growth rates through focusing on power brands and revenue management actions. It also aims to expand margins by reducing supply chain and overhead costs.
- In 2015, Mondelēz delivered organic net revenue growth of 1.4%, adjusted operating income margin expansion of 150 basis points, and adjusted EPS growth of 13.5% on a constant currency basis.
- For 2016, Mondelēz expects organic net revenue growth of at least 2%, adjusted operating income margin expansion to 15-16%, and double-digit
Задачи проекта:
Выявить психологический фон потребителей (настроения)
Узнать, как меняется потребительское поведение после начала экономического кризиса
Выявить изменение потребления по различным товарным категориям
Выявить типы потребителей в условиях экономического кризиса
Определить реакцию потребителей на возможные действия владельцев брендов
современный брендинг, #1 сколько брендов надо компании: один или много?Игорь Качалов
Видео курс на канале Ясные Решения Прибыльного Роста или по ссылке
https://www.youtube.com/playlist?list=PLth46g8Zw3kfG_Omcm0KD9F5DUFDKgJsx
темы
1. Определение бренда
2. Общая структура создания и управления брендом
3. Сколько брендов необходимо = один или много?
* примеры успешных единых брендов на разные группы покупателей, товары и ценовые сегменты
* медленная и поэтапная трансформация мультибрендовых компаний в монобрендовые
* так кому и зачем нужно "много-много" брендов в одной компании
Как создать эффективные и креативные имя и дизайн, обсудим на следующих курсах.
Новый обзор компании Smolin & Partners рассказывающий о принципах формирования долгосрочной бизнес-стратегии.
Обзор создан на базе более чем 10 стратегических проектов созданных экспертами компании. #SmolinPartners
3. • Family pack – упаковка повышенного объема или скрепленные вместе несколько упаковок
стандартного объема с одинаковым товаром. Как правило сверху пакуются в
дополнительную промо тару.
• Combo pack – несколько упаковок стандартного объема с разным товаром. Пакуются в
промо тару
• Co marketing – товары двух равноизвестных брендов упакованных в одну промо тару.
• Limited edition – ограниченное по сроку торговое предложение приуроченное к событию
или поводу. Как правило сопровождается изменениями в самом продукте. Новый вкус,
новый цвет, новая рецептура.
• Smart pack – радикально измененная структура упаковки при сохранении свойств продукта.
Часто в подобных акциях тестируются новые упаковочные решения для массового выпуска
• Accessories add – добавление к продукту некого аксессуара необходимого для работы с
продуктом. При этом не обязательно что бы этот аксессуар имел длительный жизненный
цикл. Например щипцы для варочных пакетов.
4. • Постоянная позиция – если промо позиция начинает генерировать
самостоятельные высокие продажи, она переходит в разряд постоянных SKU.
Такое развитие событий наиболее удачное и при разработке промо следует
иметь ввиду данный фактор
• Единовременное решение– один тип промо распространяется по всей
географии продаж. Актуально для крупных брендов, задача которых только в
поддержании интереса к себе. Кроме того значительно дешевле в масштабах
например рынка страны
• Каскад– последовательный вывод на рынок нескольких промо решений в
течении короткого периода времени. Довольно дорогой метод и осмысленен
только при активном внедрении на новый рынок. Из-за дороговизны
используется не часто.
• Тестовые рынки– на базе наработанной статистики о промо продажах в
каждой локации определяется свой промотовар, тот который обеспечивает
максимальные продажи
5. Family Pack Горячий
Combo Pack Горячий
Co Marketing Универсальный
Limited Edition Холодный
Smart pack Холодный
Accessories add Холодный
6. Family Pack: Несколько стандартных упаковок одного типа, объединенных в одно
торговое предложение