The document provides a template for project proposals that focuses on objectives, deliverables, scope, timeline, budget, and evaluation. The template outlines sections for introducing the project, describing its purpose and objectives, plan for delivery, value created, scope and feasibility, timeline, resource needs, measurement of success, potential challenges, and responsibilities.

1. Project Proposal Template
The following template is used a standardized approach for considering potential projects.
Notice the significant focus on mission/strategies, and the emphasis on the project's
marketing impact and resource implications.
Introduction/Background:
 Briefly describe the project and how it developed
Purpose and Objectives:
 What will the project accomplish?
 What are the objectives and are they measurable?
 Why are we considering it?
Plan:
 Is it a new development?
 Is it a crisis?
Project Deliverables e.g. Value/Benefits:
 What are the projects deliverables?
 What values and benefits will the project derive?
 What are the messages?
 What is its relevance to the owner?
 What is its relevance to customers ?
Project Scope and Possible Execution:
 How broad is the project
 What possible execution opportunities are there?
 How feasible is it?
 Is it related to a current or past program?
Timelines:
 What are the timelines e.g. one quarter, one year, multiple years?)
Budget/Resources:
 What is the budget?
 What is the financial impact?
 How is the project to be resourced? (Staff, Engage consultants, partnership, etc.)
 What are the estimates of time and money?

2. Measurement/Evaluation (Accomplishment of Objectives):
 What tangible evaluation of accomplishments are there?
 What are member/customer satisfaction measures?
Possible Complications/Challenges:
 What are the potential challenges and complications?
Responsibilities and Coordination:
 Who does what, when and how?