Project proposal template

1. Project Proposal Template
The following template is used a standardized approach for considering potential projects.
Notice the significant focus on mission/strategies, and the emphasis on the project's
marketing impact and resource implications.
Introduction/Background:
 Briefly describe the project and how it developed
Purpose and Objectives:
 What will the project accomplish?
 What are the objectives and are they measurable?
 Why are we considering it?
Plan:
 Is it a new development?
 Is it a crisis?
Project Deliverables e.g. Value/Benefits:
 What are the projects deliverables?
 What values and benefits will the project derive?
 What are the messages?
 What is its relevance to the owner?
 What is its relevance to customers ?
Project Scope and Possible Execution:
 How broad is the project
 What possible execution opportunities are there?
 How feasible is it?
 Is it related to a current or past program?
Timelines:
 What are the timelines e.g. one quarter, one year, multiple years?)
Budget/Resources:
 What is the budget?
 What is the financial impact?
 How is the project to be resourced? (Staff, Engage consultants, partnership, etc.)
 What are the estimates of time and money?

2. Measurement/Evaluation (Accomplishment of Objectives):
 What tangible evaluation of accomplishments are there?
 What are member/customer satisfaction measures?
Possible Complications/Challenges:
 What are the potential challenges and complications?
Responsibilities and Coordination:
 Who does what, when and how?