This document provides sponsorship opportunities for a wearable technology conference organized by the Corporate Health & Wellness Association. It highlights various initiatives in 2015 focused on wearable technology, including employer challenges that provide companies opportunities to get their devices in the hands of employers. Sponsorship benefits include branding, lead generation, speaking opportunities, and involvement in research and reports on wearables in the workplace. The document aims to position sponsors as leaders in the wearable technology space and support the association's efforts to educate employers on wearable options and implementations.

1. 2015
WEARABLE
TECHNOLOGY
SPONSORSHIP
& BRANDING
OPPORTUNITIES
Secure Your Spot as a Power Player and Lead
the Pack in Wearable Technology
Corporate Health & Wellness Association
Paves the Way in Group Wearable Technology
DOES YOUR BRAND
HAVE WHAT
IT TAKES
TO DOMINATE?

2. TABLE OF
CONTENTS
Who We Are..........................................................................................Page 3
Social Media’s Largest Influencer in Corporate Wellness....Page 4
Our Approach.......................................................................................Page 4
What We Accomplished in 2014...................................................Page 5
2015 Initiatives......................................................................................Page 7
Year-round Sponsorship Opportunities.....................................Page 8
Congress Sponsorship Opportunities.........................................Page 10
Value Summary....................................................................................Page 14
What Past Sponsors Say…
“EHBC is a great space to learn about the Wellness market and the
evolutionary advancements wearables can offer. The Wearables
Challenge was a great opportunity for Withings to have our devices
in the hands of key decision makers, and to get tangible and usable
feedback for our corporate wellness offerings. As a health brand that
seeks to offer a full 360 degree health experience, it’s always great
to hear the subtle differences in how our products help and effect
people.”
Stephanie Faber
Marketing Specialist
Withings
|P2

3. ©Copyright 2015 Corporate Health & Wellness Association. All Rights Reserved. info@WellnessAssociation.com
WHO WE ARE
CORPORATE HEALTH & WELLNESS
ASSOCIATION (CHWA)
The Corporate Health & Wellness Association is
the industry’s leading non-profit, member-based
organization focused on health, wellness, disease
prevention and population health management
for employers, employees and their families.
Many Americans live an unhealthy lifestyle, not
by choice but because of a lack of education and
access to information. The CHWA is dedicated
to providing educational, collaborative and
network driven opportunities for key industry
stakeholders to help move the industry in a
positive direction.
EMPLOYER HEALTHCARE & BENEFITS
CONGRESS (EHBC)
The CHWA in partnership with the Employer
Healthcare & Benefits Congress, a vigorous and
passionate industry change leader has the ability
to assist positioning companies as industry
thought leaders and innovators in the Corporate
Wellness space. The EHBC builds a powerful
event fueled by insight, education, vision and
strong resources. The 2015 Congress will feature
more than 2,500 attendees, 100+ speakers, and
an expanded interactive exhibit hall.
The EHBC operates as an educational provider,
facilitator and liaison for superior B2B lead
acquisition; through the largest network of
employers, industry experts, national practice
leaders and healthcare professionals drawing
expertise and best practices. Our process
methodically focuses on the options that best
support brand development, delivery of the
brand through strategic platforms and building
business opportunities.
Value Propositions
Corporate Wellness
Magazine (CWM):
• Only industry
publication focused on corporate wellness
• Over 150,000 readers annually
• Increase demand resulted in CWM quarterly
print edition
• Print edition includes a direct mailing to 1,000
CEO’s in America
• Online printed editions empower the brand
and position us as a visionary in the space
Corporate Wellness
Conference:
• The CHWA’s annual
event, the Corporate Wellness Conference
is part of the EHBC’s annual Congress
• 2015 event will take place Sept 27-30 in
Orlando, Florida
• Three days of networking, collaboration
education
• Past events included case studies from
companies like Google, LinkedIn, IBM,
Walgreens, Federal Occupational Health
Agency, and more
• Collaborative Forums Interactive Workshops:
On-site Clinics in the Workplace Forum, Steps
to Build Engagement a Healthier Workforce
Workshop and more
Certified Corporate Wellness
Specialist® Certification Program:
• Only specialist designation in the
industry for HR, wellness and
insurance professionals to advance their career
and distinguish themselves
• For Employers, Consultants, Providers and
other corporate wellness industry stakeholders
• Shares employer case studies of the best
practices, trends and innovations in corporate
wellness space
• Can be taken live and in-person or online
NEW in 2014 Corporate Fitness Nutrition
Conference:
• Joined efforts on two core elements of health-
fitness and nutrition
• Part of the annual Corporate Wellness
Conference/EHBC
• Case studies from last year’s event included
Marriott International, Verizon, Hewlett Packard,
Southwest Airlines, and more
• Collaborative Forums: Healthy Eating in
the Workplace Forum, Employer Wearable
Technology Think Tank and more
NEW in 2014 Certified Corporate
Fitness Professional® and Certified
Corporate Nutrition Professional®:
• Two new professional designations
in the areas of corporate fitness and
nutrition
• For Employers, Consultants,
Personal Trainers, Dietitians,
Nutritionists, Providers and other
fitness and nutrition industry stakeholders
• Shares employer case studies of the best
practices, trends and innovations in corporate
wellness space
• Can be taken live and in-person or online
C O N F E R E N C E
TM
|P3

4. ©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com
SOCIAL MEDIA’S LARGEST
INFLUENCER IN CORPORATE WELLNESS
The CHWA/EHBC commands the largest reach in the U.S employer healthcare space. Our
social media groups, various websites and educational programming target both businesses
and consumers. We reach over 1.5 million through our combined database of HR and Insurance
Professionals in the U.S., of which 500,000 is made up of social media properties. By year-end,
we are projecting our social media database growth to over 750,000+.
Social Media Platforms: The CHWA/EHBC manages and co-manages the largest Social Media
industry following:
Our approach is collaborative, interactive and highly participatory. Our strategic campaigns focus
on building strong partnerships and establishing superior thought leadership; all of which result in
building brand awareness and high level business opportunities to the providers we work with.
Strong brand strategy and powerful content marketing built on leading research and custom
educational opportunities has created a large distribution chain of key prospects and create a
powerful dialogue with employers and insurance/benefits professionals.
OUR APPROACH
“I was shocked at the beginning of the CHWA/
EHBC challenge at how little I moved throughout
the day. Four weeks later, I know my baseline and
I am able to get immediate feedback- like when
to get up and walk. I would have never known this
information without the challenge so I am very
thankful. I am hoping to implement a wearable
device into ITW in the near future.”
Joanne Copas
Manager of Benefits Planning
Illinois Tool Works (ITW)
Helping Employers
Stay Active
500,000+
PROFESSIONALS
34,000+
in Healthcare
Reform Group
30,000+
in Benefits
Health
Wellness
Plus 30 More Targeted
Employer Healthcare
Benefits Related Social
Media Groups
240,000+ in HR Professionals Group
*Ranked #74 out of 2.1 million
groups as largest group in social
media space
22,000+
in Corporate Health
Wellness (Ergonomics
more…) Group
300,000+
in Luxury Hotel
Hospitalities
Group
35,000+
in Corporate
Health Wellness
Association Group
|P4

5. ©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com
WHAT WE ACCOMPLISHED IN 2014
The CHWA/EHBC provides the ultimate platform for diverse corporations
that have implemented wellness programs to demonstrate current
wearable technology and – at the same time - have fun doing so! Since
employers have hundreds of health wellness related wearable devices
to choose from, the CHWA/EHBC provides a platform for employers to
evaluate the various wearable options.
With rising healthcare costs and the challenging task of engaging
employees in healthy behaviors, curiosity from employers of this hot
new trend is on the rise. Employers have begun incorporating health
and wellness technology solutions wearables into their workplace to
help increase good health while lowering coverage premiums. They offer
employers an opportunity to engage, motivate, track and analyze the
health activity of their employees, but one top concern is the feasibility for
long-term employee engagement since no reports or studies have been
done as it relates to employee utilization of the devices.
After months of candid conversations with employers, the CHWA/EHBC
has made it a top priority in 2015/2016 to uncover the ins and outs of
incorporating wearable devices into the workplace. The CHWA/EHBC, with
the cooperation of leading employers and various industry partner’s held
the first “Employer Fitness Wearable Device Think Tank” and “Employer
Fitness Wearable Device Challenge” in 2014.
2014 Employer Fitness Wearable Device
Think Tank
The CHWA’s recent Fitness Wearable Device Think Tank was at the annual
Corporate Wellness Conference/EHBC. The Think Tank brought together
a group of employers to share their perception, ideas, experiences, and
goals. This high energy and collaborative brainstorming session was
highly valuable, leading to the CHWA’s/EHBC’s decision to continue
the momentum with an employer challenge, and thus a comprehensive
research and industry report.
|P5

6. ©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com
2014 Employer Fitness Wearable Device Challenge
The CHWA/EHBC, in partnership with leading wearable companies and an
integrated online platform, developed an opportunity for leading employers to
try several devices on the market. Over the course of four weeks, employers
participated in different challenges and competed both individually and on a
team level. “We are thrilled to be participating in the CHWA/
EHBC Fitness Wearable Device Think Tank
Challenge. We look forward to building new
relationships, sharing innovative ideas, and
watching how lives are changing due to fitness
wearables. This think tank is going to bring in
key industry players to reveal how successful
implementation of these devices is changing lives
in the corporations.”
“With the increasing use of technology in the
workplace combined with the boom of fitness
wearable devices in corporations, the CHWA/
EHBC Fitness Wearable Device Think Tank
Challenge will help us take our wellness
programs to the next level by testing out various
technologies
Sally Luck,
HR Director
Corporate Services and Wellness
Hallmark Cards, Inc.
Susan Tufts
Wellness Manager
L.L. Bean, Inc.
2014 Participating Employers Include:
• Intel
• Walgreens
• Meijer
• LL Bean
• Crowley Maritime
• Cleveland Clinic
• Verizon
• Chipotle
• Hewlett Packard
• LinkedIn
• Illinois Tool Works
• Google
• Advocate Health Care
• Marriott International
• Georgia Pacific
• Hallmark
• Pitney Bowes
What Employers
are Saying…
|P6

7. • Post 2014 Employer Fitness Challenge Think Tank
• NEW Employer Wearable Technology Research Survey
Industry Report
• NEW CHWA Quarterly Employer Amazing Race Movement
Challenge
• NEW “The Elephant in the Room” Wearables PR Social
Media Marketing Blitz
• 2015 Employer Wearable Technology Think Tank
• NEW Conference-wide Attendee Movement Challenge
• NEW $500,000 Employer Cash Giveaway for Wearables
2015 INITIATIVES
Post 2014 Employer Fitness Wearable Challenge Think Tank
SOLD
The Post Challenge Think Tank provides employers a platform for employers to share their
experience in the challenge and offer immediate anonymous feedback to the industry.
Discussions, solutions and strategies will be shared among each other, providing the CHWA/
EHBC invaluable insight to best identify and evaluate fitness wearable technology in the
market. At the end of the challenge all employers participated in a CHWA/EHBC developed
survey. Feedback of the survey results will be addressed in a post think tank.
Topics being discussed include:
• Usability of devices
• Engagement incentives
• Team vs. individual challenges
• Wearables in the workplace post challenge
• Auto syncing vs. non-auto syncing
©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com |P7

8. ©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com
NEW Employer Wearable Technology Research Survey Industry Report
The CHWA/EHBC developed and distributed an online survey for
employer feedback, and will compile all research from the pre and post
Challenge Think Tanks, Employer Challenge, Industry Research and the
Employer Research Survey to develop a report on Wearable Devices in
the Workplace. The report will include industry trends, best practices and
innovation in wearable technology while appealing to all stakeholders. It
will serve as a guide for any employer looking to implement and adopt
wearables into the workplace.
Scope of Research Survey Industry Report
• Engagement Corporate Challenges
• Nutrition Other Health Measurement Tools
• Activity Analytics
• Platforms
• Rewards, Incentives, Premium Discounts
• Team vs. Individual Challenges
• Data Security, Privacy and Ethics
• And much more!
We invite you to help support our efforts and position your company
as the driving force for supporting CHWA’s/EHBC’s industry research.
Along with gaining exposure, your firm will be associated with the ground
breaking research and educational content of the CHWA/EHBC.
BENEFITS OF PARTICIPATING
• Logo visibility and branding on all communication
• Completed lead generated form (Including name, title, company,
email phone)
• Social media, press release, eblast announcements of the report
• Custom Banner Advertisement on the CHWA/EHBC website
• Branded report on CHWA/EHBC website under resource center
• Joint educational webcast and moderating opportunity
• Two page advertorial in Corporate Wellness Magazine
• A seat at the “2015 Employer Wearable Technology Think Tank”
• Distribution of printed co-branded report at 7th Annual Employer
Healthcare Benefits Congress (Sept. 27-30, Orlando Florida)
Investment Opportunity $75,000
|P8

9. NEW CHWA Quarterly Employer Amazing Race
Movement Challenge
The CHWA/EHBC, in partnership with leading wearable device companies and an integrated online
platform, we will develop a year-round employer movement challenge – four challenges, one each
quarter. Employers will participate in a series of online challenges and compete on both a team and
individual level. Get inside information and gain a pulse of employers while also branding
your company.
BENEFITS OF PARTICIPATING
• Get device into the hands of up to 100 employers
• One featured article in Corporate Wellness Magazine
• One full page advertisement in print edition of Corporate Wellness Magazine
• Two full-access conference registration to 2015 EHBC
• Branding on wearable challenge platform
• Social media, press release, eblast
• Logo placement on “Top Movers” leader board page on www.WellnessAssociation.com
• Employer testimonials
• Employer participant lead list (including name, title, company, email phone)
Investment Opportunity $15,000
“We have a very big corporate campus and yet it’s
hard for me to get past 5,000 steps in the work
day. I never realized how little I move until the
CHWA/EHBC Wearable Device Challenge – my
treadmill now gets more use.”
“The CHWA/EHBC Fitness Wearable Device Think
Tank Challenge is an industry MUST attend
event! For employer groups like the Cleveland
Clinic, this opportunity provides us the platform
to learn about all the technologies in the space as
well as share with other employers and leading
providers’ best practices as well as top challenges
and issues we face and help identify solutions in
implementation.”
Amanda Senecal
Wellness Program Specialist
Meijer
Dr. Bruce Rogen
Chief Medical Officer
Cleveland Clinic
What Employers
are Saying…
©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com
This year’s employers will
look like this-decorated
in wearable devices. Do
you want to get your
technology into the hands
of leading employers
and get a pulse on the
direction of the industry?
|P9

10. ©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com
CONGRESS SPONSORSHIP
OPPORTUNITIES
Sept. 27-30, 2015 in Orlando Florida
|P10

11. ©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com
NEW “The Elephant in the Room”
Wearables PR Social Media Marketing Blitz
The CHWA/EHBC highlights social media as a standalone channel for the
significance and capability as a platform. To build brand consistency and
awareness, a comprehensive social media campaign will build the wearable
device company’s brand as a powerful influencer in the corporate wellness
space and drive direct business opportunities.
The theme of the PR/social media campaign will be surrounding the
concept of wearable devices being “The Elephant in the Room.” Employers
are still not quite sold on the idea of wearables in the workplace - with
much speculation regarding privacy and security of personal health
information. We will infiltrate the market place creating media frenzy
around the question: “What does an Elephant have to do with Corporate
Wellness?”
BENEFITS OF PARTICIPATING
• Imagine…and yes this is really happening… entering this year’s expo hall
on an elephant. As a sponsor you will have the exclusive opportunity to
enter this year’s expo hall on an elephant while the elephant is wearing
your wearable device.
• Company logo/branding on light vinyl banner placed on elephant
• Attendees will take pictures next to the elephant at sponsor’s booth
• Article photo published in the Congress newsletter
• Branding and visibility through 20+ healthcare publications, journals, PR
and other social media outlets
• Design and execution of social media marketing campaign
• One month run time of hero image placement
• Direct messaging | announcements
• Featured discussion within select social media channels
Investment Opportunity $50,000
EXCLUSIVE TO THIS
SPONSORSHIP
Don’t miss out on
the opportunity to
have YOUR company
representative ride
“Roxy” the elephant,
decorated in a custom
wearable with YOUR
branding and logo, into
the 2015 EHBC expo hall,
(Sept. 27-30, 2015 in
Orlando Florida).
|P11

12. ©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com
Premier Sponsor of the Think Tank
Position your company as a Wellness Change Leader: Align your brand
with the innovators that are changing the landscape of wellness programs
among Fortune rated employers. Here is your chance to benefit from the
success of last years’ think tank, and connect with our employer partners
as they are evaluating new technologies to enhance and improve employee
engagement in their wellness programs.
BENEFITS OF PARTICIPATING
• Ten-minute speaking opportunity at the “Employer Wearable Technology Think Tank”
• One-page advertisement in the “Wearables” section of the printed Congress edition of
Corporate Wellness Magazine
• Branding and logo visibility on employer invitations reminder emails
• Custom signage at think tank
• Acknowledgement of sponsorship in Congress Agenda
• Logo on conference website as the official sponsor of the think tank
• Full page advertisement in eProgram
• Two full-access conference registrations
• Inclusion of wearable device in display showcase
• Participation in the “Employer Wearable Technology Think Tank”
Investment Opportunity $12,000
*Add a 10x10 Exhibition Booth in Wearables Pavilion– $15,000
The 2015 Employer Wearable Technology Think Tank
This Think Tank brings leading employers together to:
• Identify and evaluate current health wellness wearable technology
• Discover solutions to current challenges in implementation
• Develop strategies to increase awareness and maximize engagement
|P12

13. ©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com
This year’s event will offer attendees from all backgrounds the ultimate
fitness activity challenge. Attendees will use an activity tracking device of
their choice to monitor their movement at the 7th Annual EHBC.
Attendees can track their progress on any mobile device using the EHBC
branded fitness platform. The challenge will be socialized on a real-time
leaderboard throughout the duration of the event as attendees compete
against each other.
Participants will redeem mileage rewards at key exhibitor booths
throughout the challenge.
BENEFITS OF PARTICIPATING
• One-page advertisement in the “Wearable” section of the printed Congress edition of Corporate Wellness Magazine
• 10x10 exhibition booth in the “Wearables Pavilion”
• Two full-access conference registrations
• Inclusion of wearable device in display showcase and “Benefits Bingo”
• Co-branded blog posts and press release
• Co-branding in all conference related messaging regarding challenge
• Co-branded 3x social media announcement about the challenge (pre, during, post conference)
• Co-branded feature discussion in CHWA/EHBC LinkedIn group
• Branding and logo visibility on wearables competition leader board on CHWA/EHBC website
• Sponsorship and presentation of CHWA/EHBC conference challenge “Top Movers Wearables Wellness Award” at annual Congress
• Branding and logo visibility at registration encouraging attendees to participate
• Minimum of six onsite public conference announcements
• Receive complete list of participants after event (Including name, title, company, email phone)
• Co-branded on movement challenge mobile application
• Co-branded on movement challenge daily workout emails and reward messages
Investment Opportunity $15,000
NEW Conference-wide Attendee Movement Challenge
|P13

14. ©Copyright 2015 Corporate Health Wellness Association. All Rights Reserved. info@WellnessAssociation.com
NEW
$500,000 Wearables Giveaway Contest
Be the star attraction in the exhibit hall and the buzz amongst attendees!
The sponsor of the Wearables Giveaway Contest will have the opportunity
to attract attendees and their target clients to their booth with a chance
to win a $500,000 credit towards Health Wellness Wearable Technology
for their employees or clients employees.
This promotion will be one of five key promotions announced to all
attendees during the conference to drive traffic into exhibit hall to top
sponsors. The benefits of this sponsorship go far beyond the traffic
and attraction to your booth and the branding opportunities. EHBC will
promote this contest all year to its email database, social media database
and magazines - having hundreds of thousands of agents and employers
informed about your Wearable giveaway at the conference.
As the sponsor of the giveaway, you can also use this marketing tool to
re-engage agents and employers that were either past clients or who are
currently not actively working with your company by inviting them with a
free pass to the conference and the opportunity to win $500,000 towards
your company’s wearable devices. The value of this public relations
campaign is priceless and may provide the biggest return on investment
your company has ever seen.
BENEFITS OF PARTICIPATING
• One-page advertisement in the “Wearable” section of the printed
Congress edition of Corporate Wellness Magazine
• 10x10 exhibition booth in the “Wearables Pavilion”
• Two full-access conference registrations
• Inclusion of wearable device in display showcase
• Co-branded 2x social media announcement about the giveaway
(pre, during, and post conference)
• Co-branded 2x “Featured Discussion” in our social media groups
including Facebook, Twitter and LinkedIn
• Branding and logo visibility on in all promotional conference materials on
the “$500,000 Wearables Giveaway Contest”
• Branding and logo visibility at registration
• Minimum of six onsite public conference announcements at annual Congress
Investment Opportunity $50,000
VALUE SUMMARY
The CHWA/EHBC prides itself on building sustainable long lasting
relationships with its partners. The CHWA/EHBC welcomes consideration
of individual items as well as bundled service offerings to ensure the
unique value opportunities can come to fruition. We look forward to a
follow up conversation to explore your company’s goals and the many
opportunities we can assist in helping you meet those goals. Greatly
appreciate your time and consideration. Don’t miss the opportunity to
align your brand with the employers that are on the forefront of the
wearables revolution.
|P14

15. CONTACT US!
Email: info@WellnessAssociation.com
Tel: US.561.204.3676
www.WellnessAssociation.com