The slide is about the new technology "ARA" that is being developed by Google. The concept of modular smartphone that is cheap and will be available soon in the market. This will create a history in the world of smartphones.

1. GOOGLE: PROJECT ARA
PRESENTED BY-
RUNA JASIA
REGN NO.- 1301292108
CSE-”A”
GROUP-01
GUIDED BY-
PROF. N.K ROUT
Gandhi engineering college

2. CONTENTS
i) INTRODUCTION
ii) INITIATION
iii)HISTORY BEHOLDS
iv)NEED OF PROJECT ARA
v) WORKING AND ITS COMPONENTS
vi)TECHNOLOGIES RELATED
vii)PROS
viii)CONS
ix)CHALLENGES
x) FUTURE SCOPE
xi)REFERENCES
xii)QUESTIONS??

3. INTRODUCTION
PROJECT ARA IS THE CODENAME
FOR AN INITIATIVE BY GOOGLE
THAT AIMS TO DEVELOP A FREE ,
OPEN HARDWARE PLATFORM FOR
CREATING HIGHLY MODULAR
SMARTPHONES .
It is made up of swappable and
replaceable parts. The phone is
designed to be a long-term
sustainable product tailored to
customers’ changing needs

5. The platform will include a
structural frame that holds
smartphone modules of the
owner's choice, such as a display,
keyboard or an extra battery.
It would allow users to swap out
malfunctioning modules or
upgrade individual modules as
innovations emerge
The first model of the modular
phone is scheduled to be released
in 2016
User can customize device hardware
and look
Opens up mobile devices market for
parts
manufacturers

6. The project was
originally headed by the
Advanced Technologies
and Projects team
within Motorola
Mobility while it was a
subsidiary of Google.
INITIATION
THE PROJECT ARA IS LEAD BY
PAUL EREMENKO

7. It's a philosophy that's imported from the
Defense Advanced Research Projects
Agency (DARPA),where Eremenko and his
boss, Regina Dugan, once worked. Dugan
came to Google in 2012,where she was put
in charge of ATAP , which was then meant to
help reinvigorate the Motorola division.
When Motorola was sold off to Lenovo in
January 2014 Google kept ATAP and Project
Ara, which became Google Ara

8. PROJECT ARA AND PHONEBLOKS
- In September 2013,Dutch
designer Dave Hakkens announced
the Phonebloks modular phone
concept independently in
September 2013
- Motorola publicly announced
Project Ara on October 29,2013
and said they will be working
collaboratively with Phonebloks
Dave Hakkens-Master
mind behind the
concept ‘Phonebloks

9. Initial exploration of this concept
began in 2012 and work started on
April 1 , 2013.
Dutch designer Dave Hakkens
announced the Phonebloks
modular phone concept
independently in September 2013.
Motorola publicly announced
Project Ara on October 29, 2013
and said they will be working
collaboratively with Phonebloks.
A near-working
prototype of an Ara
phone was presented
at Google I/O 2014;
however, the device
froze on the boot
screen and failed to
BOOT COMPLETELY
HISTORY

10. Stop the E-waste
As the electronic market changes
every day, it has increased a lot of
e-waste. For a single upgrade, we
need to change the whole phone.
Precise shape and structure leads
to inconvenience to some
customers. Mobile needs to be
flexible. It must only have the
customer’s required features.
NEED OF PROJECT
ARA

11. Phonebloks would consist of main
board onto which Bloks could be
snapped by the Lego bricks. Each
Blok is responsible for a unique
function of the phone, much as a
desktop computer has a distinct
sound card, processor, monitor,
and power suppLY.
WORKING AND ITS
COMPONENTS
Project ARA has two core component :
The ENDOSKELETON and
The MODULE

12. The endoskeleton is made of
aluminium to provide strength .
Also it means different sizes and
different types of components can
be added and permits ‘growth of
device’ from, for example, phone
to phablet, according to Google.
‘The framework of the
endoskeleton and interchangeable
modules promise to democratize
hardware in the same way that the
app opened up the world of
software.
THE
ENDOSKELETON

13. THE ENDOSKELETON

14. Modules can be anything
that users can think of
battery , speaker , camera ,
etc . They can be developed
by anyone; 3D-printed on
demand, used, replaced and
even re-sold ensuring your
phone is completely made for
each user. Module
development is open-source
and there is a toolkit
provided to help developers
understand the hierarchy
of functions and how
components can be
integrated.
THE MODULE

15. TECHNOLOGIES USED
UniPro
Capacitive M-PHY
ElectroPermanent Magnets
UniPro is a high speed internet protocol that project ARA
uses to allow its modules to speak to each other.
They share a common low level language for
communicating and building a network.
For project ARA, M-PHY is a capacitive interface, which means
that the points won’t be worn down over time from swapping
modules in and out of the phone.
M-PHY is requiring less pins and providing more bandwidth
per pin with improved power efficiency

16. Electropermanent magnets are
used for affixing the modules in
place in the ‘ENDO’.
Normal Electromagnets magnetize
depending on if current is running
through them – that would be a
battery drain.
But Electropermanent magnets
only use current to flip
magnetization on and off.
It is able to retain its magnetized
state without drainig additional
power.

17. Phone is very cheap.
You only buy the features that you
want.
Your phone could last indefinitely.
Repairs are easier and cheaper.
You could have two versions of
your phone
PROS
LOW PRICE
CHEAPER REPAIRS
CUSTOMIZATION
INCREASED LIFE
BATTERY LIFE
SUPPORT
SPECIALISATION

18. CONS
I) It will be bigger and heavier than a
smartphone.
II) The connectors are bound to cause
problems.
III) Certain combinations won’t work.
It won’t be optimized.
*SIZE OF THE PHONE
*TESTING ISSUE
*DESIGN
*THE CONNECTORS ARE
BOUND TO CAUSE
PROBLEMS
*CERTAIN COMBINATIONS
WON’T WORK
*IT WON’T BE OPTIMISED

19. Limited manufacturers
Getting such a phone accepted by
operators
Software integration
Changing components that
potentially have impact on
performance could disrupt the
service experience
CHALLENGES

20. The benefits of a modular phone
will become compelling tom
consume consumers once ATAP
Can get issues of weight, battery
life, and size reduce down to a
certain point. Also custom and
closures and super charged
batteries may appeal tom the high
end of the market.
FUTURE SCOPE

21. REFERENCES
1) www.projectara.com
2)
www.theverge.com/2015/8
/19/.../google-explains-
project-ara-delay
3)
https://www.youtube.com/w
atch?v=0He3Jr-fZh0