Phonebloks
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Project Ara. Its a project Google is working on. Its a complete new type of mobile phone. You can customize your mobile phone the way you want. Your device Your way.
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Phonebloks
- 1. Project Ara-Phonebloks Presented By: Abhishek Shukla Abdulpathan Razzak Joheb Shaikh Kaushal Shelar Datta Meghe College of Engineering
- 3. What is Project “Ara”? Project Ara is: An Initiative by Google. Envisioned technology. A highly modular Smartphone.
- 4. Project Ara is leaded by PAUL EREMENKO
- 5. Why we need it? Reduces E-waste. Easily Upgradable. Convenient shape and structure. Flexible.
- 6. What it is made up of? Endos. Modules.
- 7. Endoskeleton Sizes: mini, medium and large. Can hold up to 6,8 and 9 modules. Electro-permanent magnets to hold modules in position.
- 8. Modules
- 12. 3 New Technologies used in Phonebloks UniPro. Capacitive M-Phy. Electro-Permanent Magnets.
- 13. UniPro Layer 1: Physical Layer Layer 1.5: PHY adapter Layer 2: Data Link Layer 3: Network Layer 4: Transport LA: Application Layer
- 14. CAPACITIVE M-PHY Connection points won't be worn down over time from swapping modules in and out of the phone.
- 16. Features Inbuilt battery along with external one. Buying modules on an e-commerce site which would look like Google play store. Modules can have multiple functions. Long life.
- 17. Benefits Customizable as per users requirement. Affordable price. Hardware independent. Modular though fixed in size. Reduces E-waste. Infinite possibilities.
- 18. Drawbacks Lacking high-end specs and designs. Future smartphones continue to be rectangular slabs. Not flexible. Supports only Android OS. It won’t be optimized.
- 19. Future Scope The benefits of a modular phone will become compelling to consumers once ATAP can get issues of weight, battery life, and size reduced down to a certain point . ALSO custom enclosures and super-charged batteries may appeal to the high end of the market .
- 21. THANK YOU.
Editor's Notes
- Couple of weeks back, I was taking a selfie. Then I realized that resolution of my front camera is little bit low. So, I thought is it possible to just replace my camera instead of whole mobile phone. Now, that’s what Project Ara is all about.
- Project ARA is the codename for an initiative by Google that aims to develop a free, open hardware platform for creating highly modular Smartphone's. It is made up of swappable and replaceable parts. The phone is designed to be a long-term sustainable product tailored to customers’ changing needs.
- The Project ara is leaded by Paul Eremenko The project was originally headed by the Advanced Technologies and Projects team within Motorola Mobility while it was a subsidiary of Google. It's a project that's imported from the Defense Advanced Research Projects Agency (DARPA),where Eremenko and his boss, Regina Dugan, once worked. Dugan came to Google in 2012,where she was put in charge of ATAP , which was then meant to help reinvigorate the Motorola division. When Motorola was sold off to Lenovo in January 2014 Google kept ATAP and Project Ara, which became Google Ara.
- As the electronic market changes everyday, it has increased a lot of e-waste. For a single upgrade, we need to change the whole phone. Precise shape and structure leads to inconvenience to some customers. Mobile needs to be flexible. It must only have the customer’s required features.
- Now, lets see how this stuff works. The two core parts in Phonebloks are Endos or Endo skeleton or simply Base and Modules.
- The endoskeleton is made of aluminum to provide strength. They are available in 3 diff. sizes- mini, medium and large, the endo you are looking at now is medium sized endo. Depending on there size it holds the different no. of modules. Also it means different sizes and different types of components can be added and permits ‘growth of device’ from, for example, phone to phablet. The use of electro-permanent magnets will hold the modules in position. Capacitive pads are provided to power the modules and to provide a connection between them.
- Now lets see what are modules. Modules also come in 3 sizes 1x1, 1x2 and 2x2. Inside these modules there are some electronic circuitry according to its application and use.
- Now these modules are inserted into the base which makes the connection between all modules via electrical signals.
- The modules can be easily removed to update or replace the damaged modules. It is Hot-swappable, means the modules can be replaced without turning the device off. And upon hearing about swappable modules many people may think that the falling of phone may pull the modules apart the sec. they dropped onto a floor. But the good news is that the use of electro-magnets will hold the modules together with a 30 Newton force. No drop or even pulling on the components will be able to knock the modules away from each other.
- Each module will perform its own specific function, it can be anything acc. to users need. if your phone is getting a little slow so you can just upgrade the block which affects the speed. If you love taking pictures and want to be a wild life photographer, then why not update a camera or if you are fan of a loud music then just get a bigger speaker. You can choose the block you want. And guess what you can even develop your own blocks.
- Now lets see what are the new innovative technologies used in Phonebloks. There are 3 new technologies used here, UniPro, Capacitive M-Phy, Electro-Permanent Magnets.
- The first is UniPro, which is a high – speed interface protocol that Project Ara uses to allow its modules to speak to each other,though the hardware of the Endo. They share a common low-level language for communicating and building a network. Fucntion of Layer 1 is Signaling, clocking, line encoding, power modes. Layer 1.5 is Physical layer abstraction and multi-lane support Layer 2 is for single hop reliability and priority based arbitration Layer 3 is for addressing and routing Layer 4 is for Ports, multiplexing and flow control Application layer is for Payload and transaction semantics.
- Even though the modules know how to speak to each other, they need a way to physically connect to the Endo. The second technology Project Ara uses is capacitive M-PHY, a physical layer spec also developed by the MIPI Alliance and made to work with UniPro. For Project Ara, M-PHY is a capacitive interface, which means that the connection points won't be worn down over time from swapping modules in and out of the phone.
- The final technology in Project Ara's module design is the use of electro-permanent magnets for affixing the modules in place in the Endo. normal electromagnets magnetize depending on if current is running through them - That would be a battery drain, but electro-permanent magnets only use current to flip magnetization on and off; it's able to retain its magnetized state without draining additional power.
- Shardul Kazi, Senior VP of Toshiba America Electronics Component, announced 3 camera modules. The company has already built a fully functional 5 Mp camera but this is just the beginning. This prototype will be developed in the coming months together with other cameras. One particular will be 2 Mp and will be integrated in the “Media Bar” module in the front of the Ara phone, whilst a 13 Mp and a dual 5 Mp camera will be developed for the back. The modules will support an new image capture technology up to 900 fps , and up to 240 fps with a 1080i / 13 Mp resolution.
- These modules can be hot-swapped so the changing or replacing the modules will be done in a matter of seconds. The ‘pick and choose’ strategy enables the user to build a phone acc. to his needs. Modules will be available to buy on an online store similar to Google Play store and it will cost between $15-25 each. Due to it’s open hardware platform nature many third party developers, depending on their expertise, can just create modules to deliver their innovation instead of creating entire smartphones. This platform also provides an invaluable opportunity to regain relevance for many companies, who have lost their business due to the advent of smartphones replacing them. They can now produce their own modules and sell the same. Since It’s hardware-independent so performance will never be an issue. And the repairs won't be a hassle as broken or malfunctioning modules can be individually fixed without handing over the whole device. The fixed size endo provides a space-efficient design, keeping the size getting out of control. Simply upgrading individual modules as innovations emerge, it provides longer lifetime cycles for the handset, and potentially reducing electronic waste.
- First of all, to provide this high level of customizability, Google is willing to sacrifice high-end specs and designs. The Companies which are pouring piles of cash into R&D for developing flexible smartphones that can bend and even fold, it’s difficult to understand how relevant the current form factors can be once the wave of flexible smartphones hits the market. Till date no mobile operating system currently in the market understands how to deal with modular components, so a heavily modified software interface is necessary for Ara to work. To cope up with this challenge the new Android 5.0 Lollipop is modified to support for the hot-swappable module So the biggest challenge for Project Ara, however, lies in the software optimization.