Google tech & products

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This document discusses trends in web and mobile usage and Google announcements from Google I/O. It notes that while native mobile apps saw more usage time than browsers in the past, the web has grown significantly with over 1 billion users on browsers. Google announced several new products at I/O including Instant Apps for Android, apps on Chromebooks, Google Home, Google Assistant improvements, Allo with smart replies and Google Assistant integration, Duo video calling with a Knock Knock feature, Daydream VR platform, and projects from ATAP like Jacquard and Soli.

Technology

Diversity at Google - google.com/diversity

My role at Google
Global Lead, Developer
Feedback & Community,
Web Platform

Google products with more than one Billion users
…and these 7 products also have
more than one billion users:

The web as of today
Morgan Stanley: the web is winning

The web vs. native
Visitor traﬃc to top companies/services

The web vs. native
comScore: 87% of time on mobile spent in apps

Native is winning

The web vs. native
10% of time on mobile spent in the browser

The web vs. native
Messaging, Social > Gaming

Robert Nyman
robertnyman.com

nyman@google.com

Google
@robertnyman

Now more than ever, it's important to be in the palm of your supporter’s hands. Join the Tapp Network team for a discussion on how nonprofits can expand their digital marketing reach with mobile apps. They'll talk about how to choose the best type of app for your organization's mission and budget. From fundraising, engaging volunteers or executing a unique event experience, learn how apps can transform your nonprofit’s marketing strategy. We’ll cover how to: > Choose the right type of app builder > Create an app for fundraising > Build an app for virtual events and engagement > Measure analytics for funders, and more!

The Death of the Desktop: The Future For Mobile SEO

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In this presentation I’ll show how WordPress themes (and sites) can be built to achieve 100/100 Google pagespeed. You’ll learn about my process of using Gulp to concatenate and minify resources, along with intentional enqueues and dequeues. Bonus: some ways to configure cache plugins to achieve a similar effect. Take aways: How front-end performance effects mobile users on slower speeds. Tips on improving front-end performance. Gulp basics and how to use with WordPress.

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De l'application mobile à l'application web progressive

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Avec l’avénement des téléphones intelligents, l’application mobile est devenu incontournable et indispensable à tous business. Nous verrons en quelques chiffres l’envers du décors de cette ruée vers l’or. Publier une application mobile pour le Play Store, pour l’App Store d’Apple, pour le Windows Phone Store, etc. heureusement, il existe des solutions de développement mobile selon le type d’application souhaitée et les contraintes du projet. De l’application native à l’application multiplateforme, nous ferrons un tour d’horizon des technologies. Nous nous attarderons sur l’application multiplateforme de type WebView avant d’envisager l’application web progressive. Un exemple concret d’implémentation sera mis en lumière (Application shell, Service workers, Manifest). Avec une telle facilité de mise en oeuvre, quel est l’avenir du développement mobile ?

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Many companies still consider web and apps two totally separate silos with different POs, contents, dev teams, design principles etc. It doesn’t have to be like this. Hence, combining web and app development and operations in a smart way has become one of my favourite topics recently. In May 2019 I got to share my views at the E-handelsskola organised by DIBS at Retail Experience Live exhibition in Sweden. I was asked to talk about progressive web apps but since I feel they are not a viable solution yet, I ended up telling why and what you should do instead. This is an extended edition of the slides I used at the event. This was my summary of what I would currently suggest by default: - Maximise usage of web-based content inside your app - Leverage app stores as a delivery channel - Leverage native for special tech as needed (push, sensors, proper camera etc.) - Be ready to pivot to PWA if that takes off

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"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought. There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences. Presentation first given at BarCamp Nashville in October of 2011.

Make Your Mark in Google's Local World

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David Mihm of Moz session at the Seattle Interactive Conference 2014. With an increasingly complex set of ranking signals, it can be difficult to prioritize your local search visibility efforts, given limited time and budget. David will help you with criteria to make the best use of these finite resources as he positions Google’s recent Local algorithm changes in the broader context of other moves the search giant has made, with an eye on strategies and tactics that will lead to long-term success.

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Mobile site? Responsive Design? New website? AAAH! Have you heard about "MobilegeddonMobile site? Responsive Design? New website? AAAH! Have you heard about "Mobilegeddon"? It’s the most significant algorithm change in Google history will be catastrophic to businesses who aren’t prepared. Let us make sense of all the buzz and relay it in terms that you’ll understand. In this 30-minute webinar, we will cover three items: what the new algorithm is, how it will affect your business, and how you can prepare for it without losing your current Google rankings, traffic, and potential clients. Learn how to protect your business and stay ahead of your competitors. https://www.seoplus.ca/blog/preparing-for-mobilegeddon-on-april-21-google-mobile-search-changes/Mobile site? Responsive Design? New website? AAAH! Have you heard about "Mobilegeddon"? It’s the most significant algorithm change in Google history will be catastrophic to businesses who aren’t prepared. Let us make sense of all the buzz and relay it in terms that you’ll understand. In this 30-minute webinar, we will cover three items: what the new algorithm is, how it will affect your business, and how you can prepare for it without losing your current Google rankings, traffic, and potential clients. Learn how to protect your business and stay ahead of your competitors. https://www.seoplus.ca/blog/preparing-for-mobilegeddon-on-april-21-google-mobile-search-changes/"? It’s the most significant algorithm change in Google history will be catastrophic to businesses who aren’t prepared. Let us make sense of all the buzz and relay it in terms that you’ll understand. In this 30-minute webinar, we will cover three items: what the new algorithm is, how it will affect your business, and how you can prepare for it without losing your current Google rankings, traffic, and potential clients. Learn how to protect your business and stay ahead of your competitors. https://www.seoplus.ca/blog/preparing-for-mobilegeddon-on-april-21-google-mobile-search-changes/

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In 1995 when the internet was only 3 years old 2 students Larry Page 22 years old and Sergey Brin 21 year old from Stanford university begin working on a search engine called back rub at that time they were 13 search engines to choose from but none of them the same potential as back rub did September 15 1997 Larry Page and Sergey Brin who were the founders of back rub decided to change the name of the search engine, and the inspiration came from the term used for a number with one hundred zeros googol with a slight change in the spelling its now called google as Larry Page quoted thanks for the name change no one today is asking did you back rub it (Our history in depth – company – Google, 2014) . Google is well known for its famous search engine, email service, web browser ,and a great number of applications downloaded into our smart phones ipads and pcs that we use daily at work at home and on the go.

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We live in a world where over half of Google's US search traffic comes from mobile devices, making it critical for Google to serve the mobile user's needs. You may have heard that Google officially announced their move towards a "mobile-first index" in November 2016 and you've almost certainly noticed that Google stopped featuring desktop ads on the right of the screen, more closely aligning their desktop search ads with their mobile layout. But what does this mean for your role as a search engine marketer? This Meetup will deliver actionable strategies that you can put in place to ensure you're effectively optimizing your organic and paid search campaigns for mobile. We will also discuss how and when to use Accelerated Mobile Pages (AMP), tips to increase conversions across all device types, mobile-friendly ad extensions to test, ways to report on mobile and measure success, and how the rise of voice search may impact the industry.

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