Project Ara is a modular smartphone platform developed by Google that allows users to customize their phone by swapping modules. The platform includes an endoskeleton frame that holds interchangeable modules for functions like display, camera, battery. This modularity provides longer usage by allowing users to replace broken modules or upgrade individual parts. The first developer version is scheduled for late 2016 with a basic phone costing around $50. Success depends on a vibrant ecosystem of third-party developed modules.