Project Ara is Google's modular smartphone project that allows users to customize their device by adding or replacing hardware modules. It consists of an endoskeleton frame onto which modules like displays, processors, batteries and more can be inserted or swapped out. This makes the phone customizable for each user's needs, reduces e-waste by replacing only parts that need upgrading, and opens the market to third-party module manufacturers. While it offers significant customization benefits, challenges include potential damage from module swapping, compatibility issues between certain module combinations, and higher prices of individual modules.

1. Vishal Prajapati

2. Overview
 Introduction
 History
 Need
 Components
 Advantages
 Disadvantages
 Competitors
 Conclusion
 Reference

3. Introduction
 Google's Project Ara is a Modular smartphone.
 User can customize device hardware and look of the phone
 Opens up mobile devices market for parts manufacturers

4. History
 First Idea of Modular phone is by the startup company Phonebloks in
December 2012 .
 Launch the first video of the modular phone in September 2013.
 In October 2013 Phonebloks connect with the Motorola owned by the
google.
 Google had sold Motorola to Lenovo in January 2014 , but Google kept
ATAP (Advanced Technology and Projects) and Project Ara, which
became Google Ara

5. Needs
 Our Electronic market it changes every day
 So increased lots of e-waste
 For single upgrade we need to change the whole phone

6. Components
 Project ARA have two core components.
1. Endoskeleton
2. Module

7. • Ara Smartphones are built using modules inserted into metal
Endoskeleton frames known as "endos”.
• It acts as the
switch to the
on-device
network
linking all the
modules
together.
• It consists of
network
circuits and
interfaces for
modules
Endoskeleton

8. Modules
 Modules can be anything like a display, processor , keyboard , battery,
gamepad, camera, speaker.
 Modules can be build by any developer using the open source MDK (
Module Developers Kit ) which is already available.
 Modules can be in different size.
 Module swapped between
different phones.

9. MiniMediumLarge

11. Advantages
 Customization
 Phone is very Cheaper
 You only buy the the new features that you want
 You could have two versions of your phone
 Never be out dated
 Reduce e-waste

12. Disadvantages
 Heavy Weight
 Replacing the modules can cause damage to the endoskeleton
 Certain combination won’t work
 Modules price is high
 It won’t be optimized

13. Competitors
PuzzlePhone Project Ara FairPhone

14. Conclusion
 Thus we could say Next-Gen Smartphone Project Ara is a kind of
innovation that would allow individual to intellectually design a modular
smart phone based on there desired feature
 It has also made a step towards reducing the e-waste and contributing to
the healthier side of environment

15. Reference
 atap.google.com/ara
 www.techtimes.com
 www.phonebloks.com
 www.theverge.com
 www.youtube.com

16. Thank You…