Google's Motorola has unveiled Project Ara, an open hardware platform for building modular smartphonesThe idea behind the project, led by Motorola's Advanced Technology and Projects group, is to turn almost everything in a smartphone — display, keyboard, battery, processor — into a module that can be replaced.Motorola envisions two basic components of such a smartphone: an endoskeleton (or endo), the structural frame that holds all the pieces together, and the modules which are fitted on the endo. The goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones. To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it. With a Project Ara phone, modules can be replaced one at a time. Want a new Bluetooth model? Just snap it in. New battery, camera, processor? Easily done. The concept should give you, the user, the power to decide what goes into your phone: how it looks, how much it costs and what it does. As Motorola puts it, all of this should do for hardware what the Android platform has done for software. The results should be a third-party developer ecosystem and faster innovation. Motorola has been working on Project Ara for a year. Immediate plans involve sending an invitation to developers to start creating modules for the platform in a couple of months. If the project becomes a consumer-level reality available to billions of users, the effect on the smartphone industry as a whole could be very interesting indeed to witness. For one, it could affect the rate at which manufacturers release new models. Assuming the prototype functions well enough to continue, and assuming the public launch is received well — which is still a long ways off — this could be a major win for consumers over the long haul.

1. Motorola’s Modular
Smartphone
Rohit Yadhati

2. GOAL?
“The goal is to drive the more thoughtful expressive, and
open relationship between user, developers, and their
phones.”

3. WHY???

4. E- waste

5. E waste reasons:
LIFE SPAN
REPAIR
COSTOMIZATIONS
UPGRADES
IMPLEMENTATION ISSUES

6. Change hardware what the Android
platform has done for software:
create a vibrant third-party developer ecosystem
lower the barriers to entry
increase the pace of innovation
substantially compress development timelines

7. WHAT WOULD BE THE IMPACT?

8. Modular phone / Phone block
 Modular phone is made of detachable blocks and idea initiated in 2008.
 The blocks are connected to a structural frame called an "endoskeleton" which
puts
everything together into a solid phone.
 If a block breaks you can just replace it without having to buy a new phone, or if
it's your
time then upgrade.

10. Features:
Blokstore (like an app store)
New devices as the platform grows (tablets, camera)
We keep our accessories for longer. No more obsolete cables!
We subscribe online to easily get and send back our bloks.
Online platform: we can finally communicate with large
companies!
New ground for small companies, start up, and developers

12. Choose Wisely
Biodegradable bloks
Bloks made locally
Solar powered batteries
Sensitive screen for blind people
Lightweight for travellers
and a lot more

14. HOW????

15. Motorola call it Project ‘Ara’
 If the project becomes a consumer-level reality available to billions of
users, the
effect on the smartphone industry as a whole could be very interesting
indeed
to witness.
 It could affect the rate at which manufacturers release new models
 In future we are going to see Assemble mobiles like Assembled
computers which
we see these days

17. BOS
E
SON
Y
GOOG
LE
MOTOROLA
PHILIPS

18. Advantages
 User can make your own mobile phone by collaborating the blocks which
you need.
 Customization is the key aspect which user always wants and Phonebloks
is exactly
what it is
 You need to buy only 1 phone for your life time. As days pass on , you only
need to
keep upgrading the components
free, open hardware platform for creating highly modular smartphones.
 If a component is not working properly, we just need to replace it while the
rest of

19. Creating a huge
market
create a third-party developer ecosystem around a
customizable framewook

20. Advantages
 Now a days many high end apps are not running on mobile hardware due to
many
restrictions We can overcome such kind of problems using modular phones.
 If the app requires more RAM, we will simply upgrade RAM component
 So the app developers can recommend a hardware component along with
the app
and if the user really needs that app , then he will be buying that component
 Many competitors will soon begin manufacturing the phone modules and this
way
the end user can build high end mobile at cheaper price
 There are no more restrictions like feature X is available only in mobile
manufactured

21. Challenges:
 Getting such a phone accepted by operators
 Software integration
 Physical size
 There are a number of technical and commercial barriers before this could
become
reality
 Changing components that potentially have an impact on performance could
disrupt
the service experience

22. Thank you