Project Ara is Google's initiative to develop an open hardware platform for highly modular smartphones. The platform will include a structural frame that holds interchangeable modules like displays, keyboards, and batteries chosen by the user. This will allow users to swap out malfunctioning modules or upgrade individual modules as innovations emerge. The first model is scheduled for release in January 2015 and aims to offer advantages like low prices, cheaper repairs, customization, and extended device lifespan through modular replacements.

1. PROJECT ARA (PHONEBLOKS)
-BUILDING THE MODULAR
SMARTPHONE

2. What is Project Ara?
- Google’s hardware platform for
modular smartphones
- User can customize device
hardware and look
- Opens up mobile devices market
for parts
manufacturers

3. OVERVIEW
 PROJECT ARA IS THE CODENAME FOR AN INITIATIVE BY GOOGLE THAT AIMS TO
DEVELOP AN OPEN HARDWARE PLATFORM FOR CREATING HIGHLY MODULAR
SMARTPHONES.
 THE PLATFORM WILL INCLUDE A STRUCTURAL FRAME THAT HOLDS SMARTPHONE
MODULES OF THE OWNER'S CHOICE, SUCH AS A DISPLAY, KEYBOARD OR AN EXTRA
BATTERY.
 IT WOULD ALLOW USERS TO SWAP OUT MALFUNCTIONING MODULES OR UPGRADE
INDIVIDUAL MODULES AS INNOVATIONS EMERGE.
 THE FIRST MODEL OF THE MODULAR PHONE IS SCHEDULED TO BE RELEASED IN
JANUARY 2015.

4. HARDWARE ARCHITECTURE

5. ADVANTAGES
 LOW PRICE
 CHEAPER REPAIRS
 CUSTOMIZATION
 INCREASED LIFE
 BATTERY LIFE
 SUPPORT SPECIALISATION

6. DISADVANTAGES
 SIZE OF THE PHONE
 TESTING ISSUE
 DESIGN

7. THANK YOU
PRESENTED BY
UTTAM SINGH
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