The document discusses how mobile usage is growing and will continue to grow significantly. It recommends that Prolific Entertainment prioritize their content for mobile devices and optimize their website for the small screens and usage patterns of mobile users. Mobile users want quick, efficient access to key information like the company's location and clients. With mobile usage increasing so dramatically, the document argues Prolific should adapt their website to be accessible and engaging on mobile to reach more users and see their business climb.

1. Prolific Entertainment
Goes
Mobile
Dwight Churchill
Project 4: Fundamentals of Web Design

2. Usage
Mobile usage, currently, is about 15MB a day from the average user.
In the year 2020, at this rate, the daily usage will be an estimated
1GB a day.
Video calling, Nokia says, will be a huge chunk of what the daily
user will use

3. Mobile’s Impact on Web Design
Web design is being constantly pushed into conforming to the
small constraints of a mobile device
Tablet’s are also, even though still young, influencing a brand
new market of web design
Content is prioritized, navigation is vertical, footers change,
phone use is integrated, and personalized searches now work.

4. Prolific Entertainment’s New Look
Design for mobile and tablet devices is becoming necessary in this new
Internet age.
Prolific should prioritize their content for the mobile site. What
does someone look for on Prolific’s site, when their on a mobile
device?
Examples:
The companies location
resumes aren’t necessary, but lists of clients may work better.

5. Bad Examples
Here is a link to the Top 5 Worst Websites, when accessed by a
mobile device
http://www.5min.com/Video/Top-5-Worst-Mobile-Web-
Sites-259720713

6. Great Mobile Site Example
http://www.phase-ii.com/
Phase II uses great ways to show their content on a mobile
device

7. Prolific Entertainment
Mobile devices are growing with entertainment companies
You will want to get your information out there for everyone,
especially when they’re searching.
When using a mobile device, they will want to be able to access
Prolific’s site fast, and efficiently.

9. Mobile Device’s and Owner Stats

10. The Future
With a growing company, Prolific Entertainment should grow
with the masses
Mobile is the future, as statistics show, the numbers are
climbing, which we believe is a great reason can make Prolific’s
numbers climb.

11. http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-
desktop-web-sites.php
http://www.gottabemobile.com/2011/09/25/mobile-data-usage-trends-1gb-per-
day-by-2020-infographic/
www.prolific-ent.com
http://www.mobileawesomeness.com/listings/gallery/phase-ii/
http://www.freshlymobile.com/uw-mobile-usage-statistics/
http://www.webdevelopersnotes.com/articles/mobile-web-browser-usage-
statistics.php