Richard Holdsworth, CEO of Wapple Mobile Internet and Mobile Web Development Tools, introduces Wapple, our services and how we can meet your mobile web publishing requirements.

1. Premier Mobile Web Publishing Platform Presented by Rich Holdsworth, CTO

2. Wapple We are a mobile web technology business Platform Build Technology Bespoke

3. Mobile Web vs. OS Apps Apps are temporary, the web is forever We swap our phones every 12-18 months How many PC operating systems have you truly used? Will iPhone users migrate to the next ‘big thing’? What if it isn’t an iPhone? New phones lose application dependant customers

4. Some applications prohibit use The friend with the pizza app pays A reliant user won’t connect without the app Application updates are cumbersome compared to dynamic Mobile Web sites * The exception is a custom application deployed to a workforce!

5. Connection trends I am finding myself connecting via wi-fi more and more, Vodafone less and less Choosing mobile device over laptop and desktop more and more Only sites and services designed for Mobile web ‘Real’ websites are painful on even the smartest smartphones.

6. My Gut Feeling I made such a transition before My landline used to be my preferred number Now it is only there because I have Broadband As more services work reliably on mobile we will see a significant rise on browsing through mobile devices But not so great through mobile carriers

7. Transcoding - Transchmoding Lets not mix up video and web transcoding Video transcoding – good Web transcoding - bad Show me a transcoded site that is any good Transcoding does not honour the fundamental difference between mobile and desk-based access Creating specifically for mobile allows tailored experiences

8. Continued... Computers are very bad at recognizing diverse visual patterns. CAPCHA signup protection Would you trust an automated process to turn a book into a film?

9. Mobile Web The possibilities are limitless Mobile internet presents an unrivalled opportunity to connect with users wherever they are You know this The Mobile Internet is NOT the Internet Users browse the mobile internet with a different purpose Have you considered this?

10. Developing from scratch is difficult Tremendous variation between devices Screen size Markup Quirks / bugs Scrollbar File formats Downloads & delivery

11. Multiply that... Connection Wireless 3G 2.5G 2G Network Streaming DRM

12. Our values Wapple technology is Easy Fast Affordable Reliable

13. Wapple Canvas Complete mobile website design and publishing platform Web-based interface for creating advanced sites Easy to use point-and-click controls Full mobile marketing tools

15. Wapple Architect WAPL: XML based mark-up language WAPL makes ANY web application mobile ready Already acclaimed - .NET magazine

16. Web to Mobile

17. Wapple Exhibit Optimizes mobile site pages for EVERY device (Canvas & Architect) Dynamic device profiler and delivery engine Intelligent and organic Preserves customer brand integrity!

19. Device Optimisation

20. Brands on Wapple

21. Summary Lets see how long the apps fad lasts Expect increased browsing to mobile web sites Wapple is the solution for publishing anything and everything to the worldwide mobile web audience

22. Thank you http://wapple.net http://wapl.info rich@wapple.net - @richholdsworth