This document discusses building a better mobile web experience. It introduces Mobile Web Perspective (MWP) 5.0 and Mobile Internet Testing Environment (MITE) 2.0, which are tools for monitoring and testing mobile websites across different devices. There are unique challenges to delivering content via mobile websites versus mobile apps. MWP and MITE help address these challenges by monitoring websites from various global locations and device profiles, and allowing on-demand testing of websites on different devices to identify and resolve performance issues. The tools provide 24/7 monitoring, content verification across devices, and help with performance analysis and optimization.

1. Building a Better Mobile Web
Mobile Web Perspective (MWP) 5.0
Mobile Internet Testing Environnent (MITE) 2.0

2. Explosive growth of the smartphone market
H
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3. Performance Challenges of Meeting Mobile User Expectations
Content reaches the end user in a variety of ways within the mobile ecosystem. Each delivery
method presents unique challenges to providing a good experience.
SMS, MMS, CSC
Was the message delivered quickly and accurately?
How are your SMS delivery partners performing?
Web Browsing
Streaming
Are users able to download and
How long does it take to play a
navigate through mobile sites
video clip after the user selects it? Is
quickly? Are there broken links or
there buffering?
missing images?
Mobile Apps
Email
Does your application
Does your email service
crash during download?
have outages?
Data Throughput
Is your subscriber getting fast Content
download speeds? How is it Is content available
perceived vs. the competition? everywhere all the time?
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4. Mobile Testing and Monitoring Products
Two paths for delivering mobile content, each with its own challenges.
Mobile Websites Mobile Apps
Challenges presented by each solution
§ Many device models to support § Dependence on OS
§ Slow download speeds § Multiple builds of same apps
§ Unreliable networks § Short shelf life
§ Lack of end user performance metrics § Require real devices for testing and monitoring
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5. Mobile Testing and Monitoring Products
Each mobile approach requires a different testing and monitoring solution.
Mobile Websites Mobile Apps
Testing and monitoring of mobile Testing and monitoring of mobile apps for
websites for all mobile devices smartphones
Keynote Mobile Web Perspective® Keynote Mobile Device Perspective®
§ Database of 1,800+ devices and 11,000 device profiles § Real devices connected to live operator networks
§ Monitoring from 50 global locations and 35 operator networks § Latest smartphones in global locations
§ Real time results and alerts § Real time results and alerts
§ Troubleshoot issues to reduce downtime § Ability to conduct real-time troubleshooting for quick
issue resolution
Keynote Mobile Internet Testing
§ On demand access to 1,800+ devices and 11,000 device profiles
§ Record and Playback scripts
§ Analyze and troubleshoot performance problems
§ Test and verify website across multiple devices
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6. New studies: Users prefer mobile Web over apps
Mobile Web is preferred for news, sports, commerce, and video.
H
Apps are preferred for games, music and social media.
“Many mobile
device users
appear to think
browsers offer
the better user
experience.”
UK: 7 out of 10
mobile media
users choose to
find information
and content via
a browser.
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7. Building a Better Mobile Web
MOBILE WEB PERSPECTIVE Browse any mobile website MOBILE INTERNET TESTING
(MWP) using a library of 1,800 devices ENVIRONMENT (MITE)
The global monitoring and 11,000 device profiles The most powerful
solution for the desktop-based tool for
mobile web. testing and validating
mobile Web content.
Monitor your mobile website Record any mobile
from any one of our 50 website path or
locations around the world transaction with point-
and-click ease
Self-service scripting and Certify mobile Web content
provisioning for rapid over multiple device profiles
deployment simultaneously
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8. At the frontline of delivering the mobile Web experience
Web / IT Operations QA / Certification Teams Performance / Test Engineers
24/7 Monitoring and Troubleshooting Content Verification Performance Analysis and Optimization
How can we How can I remotely
monitor mobile test mobile content
content for and services to
diagnose problems
availability, and optimize
performance, and performance.
quality?
How can we systematically
verify that our mobile
content is optimized for all
popular mobile devices?
Around the world and around the clock
You can cost-effectively monitor your mobile Web content 24 / 7, from the Keynote Global Test &
Measurement Network across all popular mobile device profiles.
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9. At the frontline of delivering the mobile Web experience
Web / IT Operations QA / Certification Teams Performance / Test Engineers
24/7 Monitoring and Troubleshooting Content Verification Performance Analysis and Optimization
How can we How can I remotely
monitor mobile test mobile content
and services to
content for diagnose problems
availability, and optimize
performance, and performance.
quality?
How can we systematically
verify that our mobile is
website
optimized for all popularall
content is optimized for
populardevices?
mobile mobile devices?
Do more, in less time.
You can automate the certification of your mobile Web content across multiple device profiles for
conformance to mobile best practices.
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10. At the frontline of delivering the mobile Web experience
Web / IT Operations QA / Certification Teams Performance / Test Engineers
24/7 Monitoring and Troubleshooting Content Verification Performance Analysis and Optimization
How can we How can I remotely
monitor mobile test mobile content
and services to
content for diagnose problems
availability, and optimize
performance, and performance.
quality?
How can we systematically
verify that our mobile
content is optimized for all
popular mobile devices?
Find it. Fix it. Fast.
You can interactively troubleshoot mobile Web content and service issues by remote testing on
multiple mobile device profiles and operators from your desktop.
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11. Mobile Web Perspective 5.0
The global monitoring solution for the mobile Web.
Extensive Device On Demand Self-Service Real Time Reports &
Database Availability Scripting & Graphs
Access Provisioning
Monitor from virtually Get on-demand access Self-service scripting Get performance
any mobile device to content availability, and provisioning for reports and
profile. performance and rapid deployment. graphs in real
WebKitintegration quality data from 50 time
simulates access from locations
all popular mobile
devices.
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12. Mobile Web Perspective 5.0
MWP can monitor any website by emulating any mobile device.
Extensive device database

1,800 devices and 11,000 device profiles
MWP downloads mobile websites on a mobile

WebKit browser
Supports HTML5 with AJAX, JavaScript and CSS
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13. Mobile Web Perspective 5.0
MWP lets you record your own scripts and provision your own measurements
across multiple devices
Self-service scripting

Record scripts and add validation check-points
Remote script library

Save scripts to library and access them during
MWP measurement provisioning
Self-service provisioning
§ Create MWP measurements in
KSC
§ Provision measurements across
multiple devices
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14. Mobile Web Perspective 5.0
View MWP results across different devices.
MWP results in MyKeynote
§ View Results for each device
§ View screen snapshot for
troubleshooting
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15. Mobile Web Perspective 5.0
 MWP monitors the availability of infrastructure delivering a mobile website,
without the impact of the network operator.
 MWP-Air accurately monitors the response time and availability of the mobile website
as experienced by the end user.
MWP-Air
Corporate Firewall
(35 Networks)
RF
Mobile Web Content
MyKeynote Servers
IP Backbone
MWP
(50 Global Locations)
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16. Mobile Internet Testing Environment 2.0
The most powerful desktop based tool for testing and validating mobile Web content
Extensive Device Mobile Simultaneous Remote Over Air
Database Optimization Multiple Device Troubleshooting
Certification
Record and playback Perform remote
Extensive device Analyze and optimize
scripts to certify over the air
database allows testing performance of mobile
mobile Web content testing and
on any device profile website
over multiple device troubleshooting of
profiles issues for web
simultaneously content
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17. Mobile Internet Testing Environment 2.0
Interact with a mobile website and analyze its performance on any mobile device
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18. Mobile Internet Testing Environment 2.0
Record scripts and upload them to remote script library for self-service MWP provisioning.
§ Record script once
§ Run script on any device profile
§ Provision script for MWP
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19. Mobile Internet Testing Environment 2.0
Run a matrix test across multiple devices.
Automate
testing by
running a matrix
test across
multiple devices
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20. Mobile Internet Testing Environment 2.0
Connect to remote Keynote agents using MITE 2.0
§ Perform Over-the-Air testing on
different networks in remote
locations
§ Troubleshoot MWP alerts by
running instant tests on remote
agents
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21. MITE vs. MITE Pro
2 versions of MITE
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22. Build a Better Mobile Web with MITE and MWP
H
MOBILE WEB PERSPECTIVE Browse any mobile website MOBILE INTERNET TESTING
(MWP) using a library of 1,800 devices ENVIRONMENT (MITE)
and 11,000 device profiles
The global monitoring The most powerful
solution for the desktop-based tool for
mobile web. testing and validating
mobile Web content.
Monitor your mobile website Record any mobile
from any one of our 50 website path or
locations around the world transaction with point-
and-click ease
Self-service scripting and Certify mobile Web content
provisioning for rapid over multiple device profiles
deployment simultaneously
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