Download to read offline
More Related Content
Similar to Infectious // August // 2011
Infectious // August // 2011
- 1. INFECTIOUS AUGUST 2011 a round up of the latest communications news & ideas from around the world brought to you by
- 2. CHEERS! HEINEKEN SERVESUP FREE WIFI IN 100 UK PUBS AND BAR Holland’s favourite beer brand Heineken Every Heineken Hub will offer fast, free has teamed up with British Telecom to Wi-Fi along with access to exclusive provide free Wi-Fi to drinkers in 100 pubs iNewspaper content and bars across the UK Heineken Hubs are specially selected For more info see: venues across the UK “where specially http://ow.ly/6bkE4 trained staff take pride in pouring you the perfect Heineken,” in the company’s own words. INFECTIOUS
- 3. ORANGINA CELEBRATES 75th ANNIVERSARY USING FACEBOOK To celebrate the 75th anniversary of the The app has great potential in terms of word brand, Orangina has created a nostalgic of mouth, as it taps in the kind of curiosity a Facebook app that helps you remember lot of spam applications are proving successful who your first Facebook friends were. to trigger (eg. see who is looking at your The application creates a list of your top profile etc). So the results will be interesting 10 Facebook friends who gave you your to see in a month time. first likes, posts and comments, sorted by date. And, as a souvenir, you can save a Try it for yourself: picture of these friends in your photo http://apps.facebook.com/showyouroriginals/ album.. INFECTIOUS
- 4. McDONALDS CELEBRATES ‘DOLLAR DRINK DAYS’ IN CANADA Fast food favourite McDonald’s ice, it would slowly shed its dollar coins, recently celebrated ‘Dollar Drink Days’ – giving people the exact amount to purchase a campaign that sees all its beverages a drink from the dollar menu. reduced to a mere dollar – with an experimental promotion in Alberta, In a mere five hours the fast food brand Canada that featured a beach party, parted with 4,000 Canada dollars, complete with a DJ, street teams, family converting what could have been a very dull sports activities and giveaways. promotional giveaway into a shared reward event that saw consumers spending a few The highlight of the outdoor activation hours interacting directly with the was a giant ice sculpture, which company’s logo. contained an image of the famous Golden Arches logo created out of Watch the video: thousands of individual dollar coins http://ow.ly/6brcH encased in the 8,000 pounds of moulded ice. As the sculpture melted, or as passers-by furiously chipped away at the INFECTIOUS
- 5. APP SHOWS ROADACCIDENTS USING AUGMENTED REALITY Moscow’s Ministry of Internal Affairs, To encourage downloads the agency behind are hoping to highlight the importance of the app, are placing chalk-like outlines of road safety with an innovative new app for bodies around the city with QR codes. smartphones. The app uses geolocation There’s also a web-based version of this technology to augment reality and allow app for those without smartphones. users to instantly see car-related deaths, accidents and injuries that may have Watch the video: occurred in a particular area. Users can then http://ow.ly/6btAU view the accident in more details with photos, videos and information. INFECTIOUS
- 6. VIRTUAL BOARDING AGENTSGREET PASSENGERS AT PARIS-ORLY AIRPORT Paris-Orly airport in France is testing an automated message, virtual boarding agents that greet So far the virtual agent has had a largely passengers as they enter through the positive response with amused and boarding gates. The life-like 2D hologram surprised travellers. Airport officials hope images are projected onto a human- this technology will make way finding shaped plexiglas. The virtual agent clearer for passengers in comparison to appears with a press of a button to the traditional electronic displays. signal the start of boarding. The flight destination flashes in front of the virtual assistant and is accompanied by INFECTIOUS
- 7. BING INTRODUCES LOCATION- BASED APP ‘WE’RE IN’ Microsoft owned search engine Bing The app is designed for Windows Phone has announced the release of a brand and is intended for organising get- new location-based app called ‘We’re In’. togethers and hanging out with friends. The app which does pretty much what it says on the tin allows you to invite Download the app: your friends, share your location and http://ow.ly/6bwWf update your status. INFECTIOUS
- 8. THE PEDAL-POWERED VENDING MACHINE rewarded with a free bottle of Activate, with the actual retail value of all the free bottles donated to support nutrition for pregnant women. “Bring your legs, not your quarters” was the tagline on the accompanying billboards that supported the cashless vending machine. Getting consumers to work for their freebies is definitely on the rise as brands across the globe Activate, a vitamin-enhanced bottled increasingly look to focus on water, recently installed a pedal powered sustainability in a tangible, yet vending machine outside a shopping accessible, way – see ‘McDonalds centre in Los Angeles as part of a celebrates ‘Dollar Drink Days’ in Canada’ charitable marketing stunt for the example above. brand’s ‘Turn for the Better’ promotion. Passers-by who were prepared to jump on a bike and pedal for 30 seconds were INFECTIOUS
- 9. APPLE TESTS SOCIALMEDIA INTEGRATION ON ONLINE STORE Apple fan boys and girls amongst you The new version now has social media may have noticed that the online Apple integration across the store allowing Store was briefly offline on the 18th users to share products via Facebook and August. Twitter. INFECTIOUS
- 10. A CRACKING PIECEOF DIRECT FROM MERCEDES BENZ Last, but by no means least, is a smart piece of direct courtesy of German car brand Mercedes showing that great creative still works on paper. Print – alive and well! INFECTIOUS
- 11. YOU CAN NOWFOLLOW INFECTIOUS ON FACEBOOK AND TWITTER Like us at: www.facebook.com/mindshareinfectious Tweet us: @MS_Infectious
- 12. INFECTIOUS Created by BEN REYNOLDS Designed by AYSHA AWWAD Don’t forget everything featured is available online at: www.infectious-online.com