The document discusses social media marketing, defining it as utilizing social media and web-based applications to expand integrated marketing communications plans. Social media marketing allows for two-way feedback and relationship building. It must provide a return on investment through viral campaigns and mobile marketing that impact a company's brand and business. Social media is an effective and evolving marketing tool that helps organizations reach a broader audience than traditional media.

2.  Social media marketing is the best step a
business or organization can take in this
day and age to send effective messages
about their product or organization in
general.

3.  Social media as a marketing tool is
developing rapidly.
 Wikipedia definition: “Social media
marketing is an addition to personal,
small business, corporate, and non-profit
organizations’ integrated marketing
communications plans.”
 It is a set of internet-based applications
used to expand on the basic
mechanical foundations of Web 2.0

4.  Web 2.0 refers to
Internet applications
that demonstrate
the information
sharing and
collaboration on the
World Wide Web
between users.
 Social media
marketing is all
about utilizing Web
2.0.

5.  Traditional marketing
is about delivering
an idea.
 Social media
marketing is the
same, but leaves
room for feedback.
 It builds a
relationship and
conversation.

6.  Every decision and
activity marketers
partake in must deliver
a form of return on
their investment.
 Social media
marketing must
somehow impact a
company and its
brand and their
business in general.
 Examples: viral
campaigns and
mobile marketing.

7.  Social media as a marketing tool is an
overall great investment of both time
and money.
 It will help your organization reach a
broader range of publics than using only
traditional forms of marketing in the
media.
 Technology is always evolving. In the
future, we could see the development of
Web 3.0.

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