The very, very simple guide to how programmatic online ad buying works - the technology may be clever and complex - but the principle is not. We explain.
This document provides a guide for using online display advertising to find new customers. It explains that targeting the right prospects with the right offers at the right frequency and cost can lead to acquiring high-quality, loyal customers. This is done through applying direct marketing best practices to digital advertising - scoring and segmenting prospects based on robust data to focus spending on those most likely to convert. The document also outlines how performance is measured using a holdout control group to determine the true return on ad spend.
MADNET is a global real-time bidding advertising platform that allows advertisers to run campaigns across devices. It has offices in North America, Latin America, Europe, Asia, and access to over 100 billion monthly ad requests. MADNET's platform provides tools like audience optimization, cost-per-click and cost-per-action bidding, and targeting options including location, demographics, and retargeting.
This document discusses 6 secrets of real-time bidding (RTB) advertising. It notes that by automating and optimizing display advertising trading and serving through RTB, publishers and advertisers can improve return on investment. It also mentions that second-price auctions can be manipulated, cookie data has a short lifetime, major advertisers are integrating directly into the RTB ecosystem, targeting is becoming more sophisticated through various data sources, the RTB ecosystem is highly fragmented, and fraud is a major problem estimated to cost over $1 billion.
CityAds is a global CPA (cost-per-action) performance marketing platform. It uses big data and proprietary technologies to connect publishers and advertisers. CityAds has over 100,000 publishers, 4.5 million daily clicks, processes over 17 billion data points from its DMP, and delivers over 150,000 transactions daily. It offers a full suite of online marketing tools and channels to help advertisers grow sales and conversions.
The document discusses an optimization service for digital advertising campaigns. The service aims to refine ad placements to reach the most relevant audiences through techniques like contextual, behavioral, and geographic targeting. It provides examples of how the service can optimize campaigns for clients promoting Air Transat flights through audience segmentation, contextual channels, and post-campaign reporting on key metrics. The goal is to free up clients' time while delivering the highest response rates possible through an optimized, fully-managed strategy.
OTA Expert | Hospitality, Travel & Real-Estate Business IntelligenceKamer Ali Yuksel
This document discusses a technology company that analyzes daily rate, demand, and review data from online travel agencies to develop business intelligence software solutions for the hospitality, travel, and real estate industries. It gathers massive amounts of global property and customer behavior data to provide market intelligence reports, dynamic pricing software, and other tools to help investors, property managers, and other customers estimate returns on investment, improve hotel feasibility studies, and maximize profits from hotels and home rentals.
Programmatic advertising has evolved from digital ads launching in the 1990s to now dominating the digital ad space. It began with ad networks simplifying the process by aggregating publisher inventory. Exchanges then added scale by creating marketplaces for real-time bidding. Today, programmatic uses data and software to automate ad purchasing, allowing for improved targeting, control, and efficiency. Key components of programmatic real-time bidding include demand side platforms for advertisers, supply side platforms for publishers, and data management platforms for housing audience data. Common programmatic strategies involve prospecting, retargeting, and optimization testing to improve metrics like cost per acquisition. The vision is for programmatic to handle the majority of media buying through self
The very, very simple guide to how programmatic online ad buying works - the technology may be clever and complex - but the principle is not. We explain.
This document provides a guide for using online display advertising to find new customers. It explains that targeting the right prospects with the right offers at the right frequency and cost can lead to acquiring high-quality, loyal customers. This is done through applying direct marketing best practices to digital advertising - scoring and segmenting prospects based on robust data to focus spending on those most likely to convert. The document also outlines how performance is measured using a holdout control group to determine the true return on ad spend.
MADNET is a global real-time bidding advertising platform that allows advertisers to run campaigns across devices. It has offices in North America, Latin America, Europe, Asia, and access to over 100 billion monthly ad requests. MADNET's platform provides tools like audience optimization, cost-per-click and cost-per-action bidding, and targeting options including location, demographics, and retargeting.
This document discusses 6 secrets of real-time bidding (RTB) advertising. It notes that by automating and optimizing display advertising trading and serving through RTB, publishers and advertisers can improve return on investment. It also mentions that second-price auctions can be manipulated, cookie data has a short lifetime, major advertisers are integrating directly into the RTB ecosystem, targeting is becoming more sophisticated through various data sources, the RTB ecosystem is highly fragmented, and fraud is a major problem estimated to cost over $1 billion.
CityAds is a global CPA (cost-per-action) performance marketing platform. It uses big data and proprietary technologies to connect publishers and advertisers. CityAds has over 100,000 publishers, 4.5 million daily clicks, processes over 17 billion data points from its DMP, and delivers over 150,000 transactions daily. It offers a full suite of online marketing tools and channels to help advertisers grow sales and conversions.
The document discusses an optimization service for digital advertising campaigns. The service aims to refine ad placements to reach the most relevant audiences through techniques like contextual, behavioral, and geographic targeting. It provides examples of how the service can optimize campaigns for clients promoting Air Transat flights through audience segmentation, contextual channels, and post-campaign reporting on key metrics. The goal is to free up clients' time while delivering the highest response rates possible through an optimized, fully-managed strategy.
OTA Expert | Hospitality, Travel & Real-Estate Business IntelligenceKamer Ali Yuksel
This document discusses a technology company that analyzes daily rate, demand, and review data from online travel agencies to develop business intelligence software solutions for the hospitality, travel, and real estate industries. It gathers massive amounts of global property and customer behavior data to provide market intelligence reports, dynamic pricing software, and other tools to help investors, property managers, and other customers estimate returns on investment, improve hotel feasibility studies, and maximize profits from hotels and home rentals.
Programmatic advertising has evolved from digital ads launching in the 1990s to now dominating the digital ad space. It began with ad networks simplifying the process by aggregating publisher inventory. Exchanges then added scale by creating marketplaces for real-time bidding. Today, programmatic uses data and software to automate ad purchasing, allowing for improved targeting, control, and efficiency. Key components of programmatic real-time bidding include demand side platforms for advertisers, supply side platforms for publishers, and data management platforms for housing audience data. Common programmatic strategies involve prospecting, retargeting, and optimization testing to improve metrics like cost per acquisition. The vision is for programmatic to handle the majority of media buying through self
Paul Gill, Head of RTB, presented on what Real-Time Bidding is and how to implement a successful campaign at our Real-Time Bidding Best Practice Seminar.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
Hearing a lot about Programmatic Marketing but still a little unclear on what it is? This SlideShare will go through the basic and need-to-know terms of Programmatic Marketing, why it's taking off now, and why your company should be using it to advertise. Enjoy!
This document discusses programmatic advertising ecosystems and real-time bidding (RTB). It describes the various players in the programmatic ecosystem like demand-side platforms, supply-side platforms, ad exchanges, and data providers. It also explains how RTB works through a second-price auction, the pricing models used, and the targeting and buying options available through programmatic advertising. Charts show data on programmatic ad spend trends in Europe and Italy from 2010-2015, with RTB requests growing significantly over that period.
This document provides an overview of online advertising terminology and strategies. It defines common acronyms like CPM, CPC, and click-through rate. It also explains targeting methods for online ads, such as behavioral, geographic, profile, and content-based targeting. Additionally, it outlines the process an online ad goes through, from the publisher ad server to impression and click-through tracking.
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
The document provides an overview of display advertising basics, including the key players and how impressions are bought and sold. It discusses demand side platforms (DSPs) that enable real-time audience buying on ad exchanges. Ad exchanges are marketplaces where publisher inventory is sold to advertisers/agencies via auctions. Sell side platforms help publishers manage their inventory and route ads to exchanges. The document also summarizes how real-time bidding works, with bids happening in milliseconds before an ad is viewed, and how data management platforms compile audience data to help target ads.
The document provides an overview of the real-time bidding (RTB) ecosystem. It describes the key components as including data providers, demand side platforms (DSPs) that enable advertisers to buy inventory, supply side platforms (SSPs) that allow publishers to sell inventory, ad exchanges that match buyers and sellers, and private marketplaces and trading desks that provide restricted access. It notes that the most sophisticated part is the bidder/decision engines, as they must analyze all available data and select a winning bid within milliseconds for each impression. Overall, the summary depicts the RTB ecosystem as facilitating the matching of advertising demand and supply through an auction process powered by collected user data.
The Critical Trends in Online Advertising: MIMA Summit 2014Eric Picard
This document provides a history and overview of key trends in the digital advertising industry from the 1990s to present. It discusses the fragmentation of media sources and audiences, the growth of automation and programmatic buying through real-time bidding exchanges. The complexity of the current ecosystem is examined, with a prediction that consolidation among the hundreds of vendors is needed. The roles of various players like advertisers, agencies, exchanges, and publishers are mapped out within the programmatic advertising model.
Morning Workshop with PubMatic: Everything You Wanted to Know About PMPDigiday
This session will look at how the growth of private marketplace transactions is creating new opportunities for publishers and advertisers. It will discuss what is fueling the growth and what are best practices within PMP.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
This document defines and explains key terms related to programmatic advertising. It provides definitions for various acronyms and concepts in a dictionary-style format. Programmatic advertising allows advertisers and publishers to buy and sell digital ad space through real-time auctions using technologies like demand-side platforms and data management platforms.
Computational advertising uses data and algorithms to match users and advertisements in specific contexts. It has several advantages over traditional advertising methods, including lower costs per opportunity and the ability to personalize ads. The computational advertising landscape involves advertisers paying for ad placements on a cost per thousand impressions (CPM) or cost per click (CPC) basis. Programmatic advertising allows campaigns to be run automatically through real-time bidding on digital ad exchanges. It provides benefits like automated processes and buy-side reporting tools.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
The document compares Google Adwords and Demand Side Platforms (DSPs) for display advertising. It finds that while both are buying platforms, DSPs were designed for display ads and have several advantages over Adwords. DSPs have greater reach through access to billions of daily impressions across many supply-side platforms. They also have more frequent, granular reporting available in real-time for more effective optimization. DSPs also have more advanced targeting options through real-time bidding technology and access to various data sources. While both have self-serve options, DSPs are generally better suited than Adwords for large-scale digital display advertising.
This document describes the suite of services provided by GlobRes to help hotels with electronic distribution, reservations, and sales. It includes a central reservation system (CRS), channel manager, rate shopper tool, and solutions for web/mobile booking engines and websites. The goal is to provide a turnkey solution to connect hotels to online booking channels, optimize rates and inventory, and maximize bookings across multiple devices.
The document summarizes the features of Vertical Booking, which it describes as the world's most feature-rich hotel CRS platform. It provides a complete booking platform for independent hotels and brand properties, optimizing the guest booking journey from search to booking for increased conversion. Key features highlighted include booking engine tools, upselling tools, a channel manager, GDS management, spa booking, rate intelligence, and a CRO and DMS.
CIKM 2013 Tutorial: Real-time Bidding: A New Frontier of Computational Advert...Shuai Yuan
Computational Advertising has been an important topical area in information retrieval and knowledge management. This tutorial will be focused on real-time advertising, aka Real-Time Bidding (RTB), the fundamental shift in the field of computational advertising. It is strongly related to CIKM areas such as user log analysis and modelling, information retrieval, text mining, knowledge extraction and management, behaviour targeting, recommender systems, personalization, and data management platform.
This tutorial aims to provide not only a comprehensive and systemic introduction to RTB and computational advertising in general, but also the emerging research challenges and research tools and datasets in order to facilitate the research. Compared to previous Computational Advertising tutorials in relevant top-tier conferences, this tutorial takes a fresh, neutral, and the latest look of the field and focuses on the fundamental changes brought by RTB.
We will begin by giving a brief overview of the history of online advertising and present the current eco-system in which RTB plays an increasingly important part. Based on our field study and the DSP optimisation contest organised by iPinyou, we analyse optimization problems both from the demand side (advertisers) and the supply side (publishers), as well as the auction mechanism design challenges for Ad exchanges. We discuss how IR, DM and ML techniques have been applied to these problems. In addition, we discuss why game theory is important in this area and how it could be extended beyond the auction mechanism design.
CIKM is an ideal venue for this tutorial because RTB is an area of multiple disciplines, including information retrieval, data mining, knowledge discovery and management, and game theory, most of which are traditionally the key themes of the conference. As an illustration of practical application in the real world, we shall cover algorithms in the iPinyou global DSP optimisation contest on a production platform; for the supply side, we also report experiments of inventory management, reserve price optimisation, etc. in production systems.
We expect the audience, after attending the tutorial, to understand the real-time online advertising mechanisms and the state of the art techniques, as well as to grasp the research challenges in this field. Our motivation is to help the audience acquire domain knowledge and obtain relevant datasets, and to promote research activities in RTB and computational advertising in general.
A perfect future is not in the cards. Nothing is perfect, with the possible exception of how we delude ourselves into thinking that only doing things perfectly can work. Don't let the be the enemy of the good.
This marketing plan document outlines the key elements to consider when launching a new product or service. It discusses analyzing the market and competitive landscape, defining the product and how it will be positioned, developing communication and launch strategies targeted at specific audiences, determining packaging and pricing, establishing distribution channels both domestic and international, setting metrics to measure success, and creating an 18-month schedule to implement tasks and milestones. The goal is to provide all relevant information to strategically introduce the product and maximize its potential in the market.
Paul Gill, Head of RTB, presented on what Real-Time Bidding is and how to implement a successful campaign at our Real-Time Bidding Best Practice Seminar.
The Programmatic Jargon Buster is a tool to help digital marketers cut through the noise of our industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
NEW! In the 3rd edition, we introduce new Mobile and App marketing jargon from the programmatic industry.
Hearing a lot about Programmatic Marketing but still a little unclear on what it is? This SlideShare will go through the basic and need-to-know terms of Programmatic Marketing, why it's taking off now, and why your company should be using it to advertise. Enjoy!
This document discusses programmatic advertising ecosystems and real-time bidding (RTB). It describes the various players in the programmatic ecosystem like demand-side platforms, supply-side platforms, ad exchanges, and data providers. It also explains how RTB works through a second-price auction, the pricing models used, and the targeting and buying options available through programmatic advertising. Charts show data on programmatic ad spend trends in Europe and Italy from 2010-2015, with RTB requests growing significantly over that period.
This document provides an overview of online advertising terminology and strategies. It defines common acronyms like CPM, CPC, and click-through rate. It also explains targeting methods for online ads, such as behavioral, geographic, profile, and content-based targeting. Additionally, it outlines the process an online ad goes through, from the publisher ad server to impression and click-through tracking.
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
The document provides an overview of display advertising basics, including the key players and how impressions are bought and sold. It discusses demand side platforms (DSPs) that enable real-time audience buying on ad exchanges. Ad exchanges are marketplaces where publisher inventory is sold to advertisers/agencies via auctions. Sell side platforms help publishers manage their inventory and route ads to exchanges. The document also summarizes how real-time bidding works, with bids happening in milliseconds before an ad is viewed, and how data management platforms compile audience data to help target ads.
The document provides an overview of the real-time bidding (RTB) ecosystem. It describes the key components as including data providers, demand side platforms (DSPs) that enable advertisers to buy inventory, supply side platforms (SSPs) that allow publishers to sell inventory, ad exchanges that match buyers and sellers, and private marketplaces and trading desks that provide restricted access. It notes that the most sophisticated part is the bidder/decision engines, as they must analyze all available data and select a winning bid within milliseconds for each impression. Overall, the summary depicts the RTB ecosystem as facilitating the matching of advertising demand and supply through an auction process powered by collected user data.
The Critical Trends in Online Advertising: MIMA Summit 2014Eric Picard
This document provides a history and overview of key trends in the digital advertising industry from the 1990s to present. It discusses the fragmentation of media sources and audiences, the growth of automation and programmatic buying through real-time bidding exchanges. The complexity of the current ecosystem is examined, with a prediction that consolidation among the hundreds of vendors is needed. The roles of various players like advertisers, agencies, exchanges, and publishers are mapped out within the programmatic advertising model.
Morning Workshop with PubMatic: Everything You Wanted to Know About PMPDigiday
This session will look at how the growth of private marketplace transactions is creating new opportunities for publishers and advertisers. It will discuss what is fueling the growth and what are best practices within PMP.
'The Programmatic Jargon Buster' is an in-depth view from Sociomantic Labs by dunnhumby, that serves as a tool to help digital marketers cut through the noise of the marketing industry’s tough-to-decipher acronyms and expressions, so they can discover the true value behind the buzzwords.
This document defines and explains key terms related to programmatic advertising. It provides definitions for various acronyms and concepts in a dictionary-style format. Programmatic advertising allows advertisers and publishers to buy and sell digital ad space through real-time auctions using technologies like demand-side platforms and data management platforms.
Computational advertising uses data and algorithms to match users and advertisements in specific contexts. It has several advantages over traditional advertising methods, including lower costs per opportunity and the ability to personalize ads. The computational advertising landscape involves advertisers paying for ad placements on a cost per thousand impressions (CPM) or cost per click (CPC) basis. Programmatic advertising allows campaigns to be run automatically through real-time bidding on digital ad exchanges. It provides benefits like automated processes and buy-side reporting tools.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
The document compares Google Adwords and Demand Side Platforms (DSPs) for display advertising. It finds that while both are buying platforms, DSPs were designed for display ads and have several advantages over Adwords. DSPs have greater reach through access to billions of daily impressions across many supply-side platforms. They also have more frequent, granular reporting available in real-time for more effective optimization. DSPs also have more advanced targeting options through real-time bidding technology and access to various data sources. While both have self-serve options, DSPs are generally better suited than Adwords for large-scale digital display advertising.
This document describes the suite of services provided by GlobRes to help hotels with electronic distribution, reservations, and sales. It includes a central reservation system (CRS), channel manager, rate shopper tool, and solutions for web/mobile booking engines and websites. The goal is to provide a turnkey solution to connect hotels to online booking channels, optimize rates and inventory, and maximize bookings across multiple devices.
The document summarizes the features of Vertical Booking, which it describes as the world's most feature-rich hotel CRS platform. It provides a complete booking platform for independent hotels and brand properties, optimizing the guest booking journey from search to booking for increased conversion. Key features highlighted include booking engine tools, upselling tools, a channel manager, GDS management, spa booking, rate intelligence, and a CRO and DMS.
CIKM 2013 Tutorial: Real-time Bidding: A New Frontier of Computational Advert...Shuai Yuan
Computational Advertising has been an important topical area in information retrieval and knowledge management. This tutorial will be focused on real-time advertising, aka Real-Time Bidding (RTB), the fundamental shift in the field of computational advertising. It is strongly related to CIKM areas such as user log analysis and modelling, information retrieval, text mining, knowledge extraction and management, behaviour targeting, recommender systems, personalization, and data management platform.
This tutorial aims to provide not only a comprehensive and systemic introduction to RTB and computational advertising in general, but also the emerging research challenges and research tools and datasets in order to facilitate the research. Compared to previous Computational Advertising tutorials in relevant top-tier conferences, this tutorial takes a fresh, neutral, and the latest look of the field and focuses on the fundamental changes brought by RTB.
We will begin by giving a brief overview of the history of online advertising and present the current eco-system in which RTB plays an increasingly important part. Based on our field study and the DSP optimisation contest organised by iPinyou, we analyse optimization problems both from the demand side (advertisers) and the supply side (publishers), as well as the auction mechanism design challenges for Ad exchanges. We discuss how IR, DM and ML techniques have been applied to these problems. In addition, we discuss why game theory is important in this area and how it could be extended beyond the auction mechanism design.
CIKM is an ideal venue for this tutorial because RTB is an area of multiple disciplines, including information retrieval, data mining, knowledge discovery and management, and game theory, most of which are traditionally the key themes of the conference. As an illustration of practical application in the real world, we shall cover algorithms in the iPinyou global DSP optimisation contest on a production platform; for the supply side, we also report experiments of inventory management, reserve price optimisation, etc. in production systems.
We expect the audience, after attending the tutorial, to understand the real-time online advertising mechanisms and the state of the art techniques, as well as to grasp the research challenges in this field. Our motivation is to help the audience acquire domain knowledge and obtain relevant datasets, and to promote research activities in RTB and computational advertising in general.
A perfect future is not in the cards. Nothing is perfect, with the possible exception of how we delude ourselves into thinking that only doing things perfectly can work. Don't let the be the enemy of the good.
This marketing plan document outlines the key elements to consider when launching a new product or service. It discusses analyzing the market and competitive landscape, defining the product and how it will be positioned, developing communication and launch strategies targeted at specific audiences, determining packaging and pricing, establishing distribution channels both domestic and international, setting metrics to measure success, and creating an 18-month schedule to implement tasks and milestones. The goal is to provide all relevant information to strategically introduce the product and maximize its potential in the market.
We have been caring for our community since 1968. For over 50 years, we have provided support and assistance to those in need. Our long history of service shows our deep commitment to caring for others.
Google has become the largest advertising agency in the world through its flagship AdWords and AdSense products which generate $6.1 billion in annual revenues through a pay-per-click model. Traditional advertising wastes around half of its $528 billion annual spending worldwide due to not knowing which ads are effective. Google's long tail approach makes even low-selling items profitable by allowing self-service, cheap, performance-based advertising with no marginal costs of promoting additional products. This long tail approach has enabled Google to generate over $1 billion per quarter in revenues, with at least half coming from long tail advertisers.
Yahoo presents its Yahoo Network Plus product for reaching large audiences across Yahoo properties and partner sites. It offers targeting options including behavioral and demographic targeting as well as retargeting solutions. Yahoo Network Plus provides access to Yahoo's large user base and data to help advertisers engage audiences at scale and drive actions like purchases. It highlights case studies of clients achieving success through personalized retargeting campaigns.
The document discusses electronic and online distribution strategies for hotels. It notes that a hotel's official website provides the lowest commissions at 5% for B2C and 2% for B2B bookings, making it the highest source of online revenue. It also discusses global distribution systems (GDS), online travel agencies (OTAs), and the importance of rate parity across different distribution channels to maximize bookings and revenue. The document recommends ensuring rate parity, setting strategies by channel, and continuously reviewing rates to identify the most productive OTAs.
Hungarian e-commerce through the eyes of performance marketers - Growww DigitalGrowww Digital
This document summarizes the Hungarian ecommerce market. It outlines the major players and acquisitions in the market. Google dominates search advertising with around 75% share while Facebook has around 15% share. Display advertising sees the most spending at 41% of the total digital ad market. The document provides tips for entering the Hungarian market including localizing websites and logistics, boosting traffic through search and social ads, and partnering with local agencies. Retargeting tactics like dynamic retargeting and bulk email retargeting of existing customers are also discussed.
Check out this presentation from Qubit's Predict Analytics Webinar where you will learn how to use predictive analytics to solve for customer retention. Learn what predictive analytics is, and how you can utilize the data you already collect about your visitors to predict intent, and optimize the experience. Essential is being able to identify the risk factor of different users and personalize their experience to make them stay.
This document discusses using predictive analytics to improve customer retention. It outlines that predictive analytics can be used to analyze customer data to predict which customers are most at risk of churning (canceling their service). By understanding the causes of churn, companies can personalize the customer experience for at-risk customers, such as by cross-selling additional products or targeting discounts, in order to reduce churn. The document demonstrates how a predictive analytics tool called Qubit Decipher can analyze customer data to identify high-risk acquisition channels, behaviors, keywords, and individual customers to most effectively target retention efforts. Improving retention through predictive analytics can provide significant business value in increased revenue, customer lifetime value, and word-of-mouth referrals.
The panel discussion focused on reach versus niche strategies in online advertising networks. Panelists represented major advertising networks and discussed topics like their business models, technologies used, and client objectives served. They highlighted how their networks balance broad reach with performance-based advertising to generate qualified leads and sales for advertisers.
Affiliate marketers are often overwhelmed by product catalogs. In this session Martin will look at ways to analyse data for opportunities in search, and how you can focus your marketing efforts.
Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Retail/Travel
Martin MacDonald, Inbound Marketing Director, Expedia Affiliate Networks (Twitter @searchmartin)
The document summarizes the capabilities of Spot200 & PerfSpot Agency Media including:
- Reaching over 5 billion impressions and 200 countries monthly through thousands of premium publishers
- Advanced targeting capabilities including behavioral, demographic, and geographic targeting
- Dynamic pricing that optimizes rates based on campaign goals
- Social media marketing options through sites like Facebook and extensive targeting on the PerfSpot social network
- Detailed reporting and optimization of campaigns
DATA Targeting - Powering Display Advertisingijsid
Display advertising can be an effective alternative to search advertising by using data-driven targeting and retargeting strategies. Retargeting analyzes site visitors and targets them with personalized ads across the media network. This improves key metrics like direct traffic, organic searches, click-through rates, and gross sales. Retargeting is ideal for testing with a budget of 30,000 clicks for 3 months for sites that receive 10,000 daily unique users. It allows continuous optimization of campaigns based on cost-per-acquisition and other goals.
How Competitive Data Fuels Lead Generation - Michael Stricker at Convirza - S...semrush_webinars
How Competitive Research Fuels Lead-Generation
Recent surveys put lead generation at the highest priority for SMB, with the greatest degree of difficulty. A critical issue. Michael Stricker, US Marketing Director SEMrush, demonstrates how competitive research can fill your pipeline with great leads, and how that same information can be used to build persuasive proposals. These immediately useful methods have been proven to work. Compete to win with several tools and resources revealed during this demonstration of SEMrush data in lead generation and selling, for higher conversions and revenue.
During this webinar, Wednesday, July 15 at 2:00 pm EDST, you'll learn:
• How to use Competitive Intelligence to Sell ?????
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• How to Inject Reputation, Local and Mobile into Proposals
Attendees will be given access to a FREE 30-Day Trial of SEMrush Guru Plan to help them put these pointers into practice.
Smowtion Media is a Latin American ad network focused on technology that can offer over 1.5 billion monthly impressions through their network of long tail sites and affiliates. They provide advertisers access to their vast audience across Latin America by leveraging their network of blogs and websites, as well as segmentation tools to target audiences by interest, geography, and behavior. Smowtion Media operates out of offices in Buenos Aires, Mexico City, and Miami to serve advertisers throughout Latin America.
CDW saw a 3x increase in response rate, Hootsuite increased Lead to MQL velocity by 30%, and Intel Security sees 30% of its MQLs converting to opportunities! Watch this #LLS16 webinar as Lattice-Engines delves into how: http://dg-r.co/2bntO52
Shuttle Digital Media reaches over 1 billion online impressions per month across 100 million unique users. They optimize ad delivery using data and technology to deliver results for advertisers, rather than just impressions. Shuttle is connected to major advertising marketplaces and can access publishers and inventory across various channels, platforms, and formats. They offer goal-oriented campaigns priced on a CPC or CPA basis across display, social media, mobile, and branded channels.
Adknowledge is the fourth largest online advertising marketplace, with 25 billion monthly impressions and 80 million monthly clicks across over 10,000 global advertisers. It offers short form CPC campaigns that allow advertisers to target relevant audiences across search, display, and long tail inventory using interest-based targeting technology and competitive CPC pricing starting at $0.10 with typically lower CPAs than major search engines. Advertisers can manage campaigns through the BidSystem marketplace platform with features like category selection, daily budget caps, and advanced reporting.
The Role Programmatic Technology Plays in the User Experience - Digiday Progr...Digiday
This document discusses balancing competition and quality in a fast-growing industry. It notes the stress of quick results without proper education and the negative effects of low-quality advertisers flooding users' profiles. It advocates for using programmatic technology responsibly to improve the user experience. The document also discusses how to increase quality by balancing multiple demand sources and prioritizing partners using good creatives over just short-term revenue gains.
eyeDemand "Demystifying RTB: Keys to a Successful Campaign"IAB Canada
This document discusses several key concepts in real-time bidding (RTB) including:
- The benefits of combining machine learning and human optimization versus relying solely on either approach.
- The advantages of using live data versus static databases, with live data often providing better conversion rates and costs.
- The differences between first-party and third-party data and how each is defined and used.
- Issues with click fraud and how clicks are not always the best indicator of success, recommending optimizing for goals like cost per acquisition instead of cost per click.
- The importance of brand safety and the various methods that can be used like console filters, third-party verification services, ad blocking,
Similar to Programmatic buying - Myth or Reality? (20)
Контекстная таргетированная видеореклама, построенная на технологии RTB аукциона.
Закупка и отгрузка рекламы по алгоритмической модели:
• видео любых форматов под любые устройства
• точное таргетирование
• актуальные инсайты
• удобный интерфейс
Объединяет в себе лучшие свойства телевизионной и цифровой рекламы — она дает максимально широкий охват, позволяет эффективно воздействовать на аудиторию, проводить таргетирование и точные измерения.
Workshop с Hubrus DSP: Практика алгоритмических закупок. Анонс нового релиза, демонстрация интерфейса для рекламодателей, успешные кейсы, новые инструменты для рекламодателей, запуск сервиса для закупок programmatic видео.
HUBRUS Workshop – Инструменты для рекламодателейHUBRUS
Workshop с Hubrus DSP: Практика алгоритмических закупок. Анонс нового релиза, демонстрация интерфейса для рекламодателей, успешные кейсы, новые инструменты для рекламодателей, запуск сервиса для закупок programmatic видео.
Сайт: http://www.hubrus.ru
Рунет — изменения с 2014 года и интерес к Зарубежным СМИ. Подвержены ли мы вл...HUBRUS
Презентация о трендах и перспективах digital-маркетинга и об использовании новых технологий в условиях российских реалий. О самых перспективных направлениях digital-рекламы (ретаргетинг, CPA, RTB, programmatic, контент маркетинг, нативная реклама) – в презентациях лидеров рекламного рынка и ведущих специалистов Retargeter (представлен технологической платформой HubRus DSP).
Презентация о трендах и перспективах digital-маркетинга и об использовании новых технологий в условиях российских реалий. О самых перспективных направлениях digital-рекламы (ретаргетинг, CPA, RTB, programmatic, контент маркетинг, нативная реклама) – в презентациях лидеров рекламного рынка и ведущих специалистов Retargeter (представлен технологической платформой HubRus DSP).
Воронки конверсий и подходы оценки R.O.I. в digitalHUBRUS
Презентация о трендах и перспективах digital-маркетинга и об использовании новых технологий в условиях российских реалий. О самых перспективных направлениях digital-рекламы (ретаргетинг, CPA, RTB, programmatic, контент маркетинг, нативная реклама) – в презентациях лидеров рекламного рынка и ведущих специалистов Retargeter (представлен технологической платформой HubRus DSP).
Технологии оптимизации рекламных бюджетов Hubrus DSPHUBRUS
Презентация о трендах и перспективах digital-маркетинга и об использовании новых технологий в условиях российских реалий. О самых перспективных направлениях digital-рекламы (ретаргетинг, CPA, RTB, programmatic, контент маркетинг, нативная реклама) – в презентациях лидеров рекламного рынка и ведущих специалистов Retargeter (представлен технологической платформой HubRus DSP).
Презентация о трендах и перспективах digital-маркетинга и об использовании новых технологий в условиях российских реалий. О самых перспективных направлениях digital-рекламы (ретаргетинг, CPA, RTB, programmatic, контент маркетинг, нативная реклама) – в презентациях лидеров рекламного рынка и ведущих специалистов Retargeter (представлен технологической платформой HubRus DSP).
Cервис для работы с динамическими креативами. Все клиенты Retargeter могут в реальном времени создавать уникальную мультикадровую рекламу, учитывающую индивидуальные особенности каждого посетителя.
В поисках offline-клиентов: использование DMP для проведения сверхтаргетирова...HUBRUS
RTB & DMP позволяют подключить все собственные источники данных для их дальнейшей обработки, сегментации и выстраивания коммуникации с клиентом!
• Поставщики данных (3-d Party) – дают возможность максимального таргетинга на основании социально демографических данных, интересов и потребностей конкретных пользователей!
Секреты успеха CRM-retargeting:
Актуальность базы
(Показывайте рекламу только тем, кто интересовался товаром/услугой недавно)
Правильный посыл
(Не старайтесь познакомиться с постоянным клиентом вновь)
Рабочий креатив
Корегистрации - быстрое и эффективное пополнение CRMHUBRUS
Корегистрация - (от англ. Co-Registration или сокращенно Coreg) предложение дополнительной подписки.
Корегистрации обеспечивают взаимовыгодное сотрудничество площадок и рекламодателей.
Hubrus DSP - ТЕХНОЛОГИИ ОПТИМИЗАЦИИ РЕКЛАМНЫХ БЮДЖЕТОВHUBRUS
HUBRUS DSP предлагает рекламодателю:
автоматизация
аукционная модель
снижение стоимости закупки
любая емкость
возможность тестирования любых стратегий
таргетированные аудиторные закупки
определение ядра аудитории и возможности масштабирования
машинная оптимизация (CPM → CPC → CPA)
Паблишеру:
продажа всего инвентаря
контроль стоимости продажи
увеличение дохода за счет системы аукциона (в том числе и с премиального инвентаря)
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
7. Only guarantee with a central
forecast is it will be wrong
How wrong am I
like to be?
What drives
the wrongness?
What is the impact of
being that wrong?