The document discusses electronic and online distribution strategies for hotels. It notes that a hotel's official website provides the lowest commissions at 5% for B2C and 2% for B2B bookings, making it the highest source of online revenue. It also discusses global distribution systems (GDS), online travel agencies (OTAs), and the importance of rate parity across different distribution channels to maximize bookings and revenue. The document recommends ensuring rate parity, setting strategies by channel, and continuously reviewing rates to identify the most productive OTAs.

1. 1 Electronic / Online Distribution

4. Hotel Electronic Distribution Hotel Official Website ElectronicDistribution GDS/IDS On-Line Travel Agencies (OTA)

6. Your website is your online brand and no. 1 reference for your hotel visitors Increasingly Hoteliers offer best rate guarantees on their web sites.

7. 5 Global Distribution System (GDS) Connect with 650,000 travel agencies and millions of travelers Manage room rates and availability from a single point GDS / IDS interface integrated with FastBooking Engine Exposure on both offline and online travel agency worldwide via GDS ( B2B channel )

11. Practice dynamic rates …instead of selling flat rates throughout a year and create attractive packages that suits your market on the official website.