Presentation to small local businesses in and around Etchingham on the topic of social,local,mobile marketing all facilitated by the growth in cloud services.

1. SoLoMo
How to Promote Your Local Biz Using Social,
Local and Mobile in Three Easy Steps
by Anthony Burke

2. Why SoLoMo?
• We are being digitised at a rapid pace

3. Why SoLoMo?
• And so are local businesses…

4. SoLoMo Facts
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5. SoLoMo Facts
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6. SoLoMo Facts
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7. Go Local
Begin with a Website - Your website is the destination not the journey!
First thing to do is to create a website for your local biz, which you will later use to:
1. Provide a URL when registering in online directories;
2. Tie it to your social media accounts;
3. Create a Google Places and a Bing Local listing;
4. Provide for potential scaling of your small business in the future.
For unambiguous identification purposes include a crawlable company name – address –
phone number somewhere on your website (for example, in the footer), so that it can be
correctly associated with your other business profiles in the future.
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8. Go Local & Befriend Local Data Providers
Develop a presence on location-based networks like Foursquare
But, before you do it, you have to make sure they can associate your
business name with an address and a phone number (what we refer to as NAP).
Get listed in major local business directories.
These are pretty much a must because they provide local business data for
Facebook, Twitter, Foursquare, Google Places, Siri and a number of other services
you can use to expose your local biz to online audiences.
It is important to start with these directories first since they are the bottom line.
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9. Go Social
Then create Facebook,Twitter, Pinterest, Foursquare and Google+ pages for your
business
Now, promoting your business in these online venues is a whole different story. To
get followers, you can offer points to your customers, encourage them to stay
updated on deals and specials, and what not – just use your imagination.
To facilitate the act of following you on social networks, use QR codes so that your
customers can just scan them and connect with you on Facebook, Twitter, etc.
Search is now more social (Rockmelt, Bing and Google)
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10. Go Mobile
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11. Go Mobile

12. SoLoMo - Remember
Uniform NAP - Remember to provide the same name/address/phone number you’ve been providing for your
other virtual venues this whole time.
Keywords - While creating your listings, use your niche keywords in the Description field, choose appropriate
categories. It’s also important to use keywords in the title of the website associated with your business and
somewhere in your webpage copy/ image alt text.
Citations,Citations & Citations
The more directory listings and various mentions from across the Web that can be associated with your
business, the higher it will show up in Google’s local search results.
Reviews and Ratings - The more reviews & ratings your business gets, the better it performs on Google
Places. Google also estimates the general sentiment in those reviews and ratings, and takes it into account. I
wouldn’t worry about that rankings-wise, but I would worry about it reputation-wise. Crappy reviews can turn
potential customers off your biz.
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Negative Comments – Work out and have a plan on how to deal with them
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13. Tablet is the New PC
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14. Mo – Mobile headlines
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15. Any
Remaining
Questions?
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