Sample Marketing Plan for Kontor Support Client

1. GETTING THE MOST FROM YOUR ONLINE MARKETING DOLLARS Proposal for XYZ Life Insurance KONTOR Business Support 407-283-7334 * Orlando, Florida

2. WHAT IS AN INTERNET PRESENCE? Advanced IP Goals An Internet Presence can be describedas the totality on an individual’s or company’s existence of the Internet; be it via their website, 3rd party listings or profiles, links, advertisements, email, etc. KONTOR Business Support 407-283-7334 * Orlando, Florida

3. WHAT IS AN INTERNET PRESENCE? Advanced IP Goals In order for a company to have an effective Internet presence they should have clearly defined goals. These goals can be broken into 2 tiers: Basic People need to find you when they search for you or your company name People need to find you when they search your area for the services you offer Your target demographic needs to find you anytime they search for any of your products or services online KONTOR Business Support 407-283-7334 * Orlando, Florida

4. CREATE RAVING FANS – BE ACCESSIBLE AND EASY TO FIND Development of a basic Internet presence links your content to 3rd party and business directory sites such as: GOOGLE YAHOO BING MANTA MERCHANT CIRCLE YP.COM ANGIE’S LIST LINKED IN FACEBOOK YOUTUBE BLOGS LOCAL LISTINGS ON SEARCH ENGINES KONTOR Business Support 407-283-7334 * Orlando, Florida

5. CREATE RAVING FANS – BE ACCESSIBLE AND EASY TO FIND Advanced Do you want to: Become an expert and thought leader in your field? Get more and better clients? Network with other professionals and clients to create referral business? Brand your name and logo in a regional area (and what areas are you targeting?) Sell more products and services with ecommerce? If you can accomplish all these goals then you create an“All Roads Lead to”Presence KONTOR Business Support 407-283-7334 * Orlando, Florida

6. CREATE RAVING FANS – BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida

7. YOUR WEBSITE The most important component of a company’s Internet presence isyour company’s website! Typically, a company’s website is the final destination for potential buyers so it should be designed based on “converting” the visitor, whether the end goal is a lead, a sale, a partner, or a “fan.” KONTOR Business Support 407-283-7334 * Orlando, Florida

8. WHAT IS RIGHT WITH YOUR SITE? Websites are not like the “Field of Dreams.” If you build it, they don’t come (without an invitation, of course). Let’s examine what’s right about your site presently. It’s simple It’s professional in appearance It has a limited amount of content KONTOR Business Support 407-283-7334 * Orlando, Florida

9. WHAT IS WRONG WITH YOUR SITE? Based on your goals, what is wrong? It does not engage the customer to move through the site (no calls to action and no compelling content) Contact details are too small No competitive differentiation Images do not correspond to site content and are not searchable by Google Keywords and font size should be optimized for better search quality KONTOR Business Support 407-283-7334 * Orlando, Florida

10. WHAT IS WRONG WITH YOUR SITE? Other issues to consider The is another William H. Black in a similar occupation but a different location. KONTOR Business Support 407-283-7334 * Orlando, Florida

11. WE CAN FIX THAT! CREATE A COMPELLING LANDING PAGE A landing page is more than just a pretty face. The 3 qualities of a good landing page are: 1) A call to action. It’s telling the visitor what to do now that they’re on the site – such as Get a Free Quote, Call Us Today, and the Send Us a Message button. 2) It contains an analytic code that tracks where the visitor came from (in this case, Google Analytics) 3) It contains navigation to other areas on the website where the visitor can get answers to their questions KONTOR Business Support 407-283-7334 * Orlando, Florida

12. INTERNET PRESENCE SECRET WEAPON EXACT-MATCH DOMAINS “Exact-match domains” contain exact phrases that searchers would use to find your products online.For instance, when someone searches for life insurance they may search: Life Insurance on Google. An example of an exact match domain would be http://www.lifeinsurance.com. Obviously LifeInsurance.com probably isn’t available but the more specific we get the more likely we will find one that is available. Since the domain matches so closely with the search query the search engines will give us a really high relevancy score right off the bat. KONTOR Business Support 407-283-7334 * Orlando, Florida

13. INTERNET PRESENCE SECRET WEAPON EXACT-MATCH DOMAINS Exact-match domain sites are similar to your main site but have different content and are built to be indexed by the search engines based on the very specific yet popular search queries that we have targeted. . KONTOR Business Support 407-283-7334 * Orlando, Florida

14. SEARCH ENGINE OPTIMIZATION Core Service #2 Search engine optimization (SEO) is the process of having your website, documents, social media mentions and press releases appear in results that match relevant words or phrases that a prospect would use when searching. KONTOR Business Support 407-283-7334 * Orlando, Florida

15. SEO STRATEGIES WHY SEO? SEO is the gift that keeps giving, and here’s why: Visitors click most often on organic search results Research shows that those with highereducation are more likely to click on organic results (Source: Marketing Sherpa) Search engines record your site’s rankinghistory and reevaluate every month or two, helping you to stay on top. Paid search results change based on the actions of your bids and the other bidders and are constantly in flux. Once your strategies take you to the top it is somewhat easy to maintain your position… Just keep doing what you are doing. You don’t pay for clicks! KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida

16. SEO STRATEGIES KEYWORDING & BACKLINKING Part of site optimization involves a keyword study of what words and phrases a prospect may be entering into Google. Those keywords are carefully woven into your site content and are picked up by Google’s algorithms. Kontor will then submit a link of your optimized website to search engines and industry-related partner sites and business directories. These sites and directories are not just an end unto themselves, but also create backlinking which helps increase your Google page rank based on the amount of sites it is linked with. KONTOR Business Support 407-283-7334 * Orlando, Florida

17. SEO STRATEGIES SITE CODING AND CONTENT Along with creating robust and keyworded content, Kontor will update your main website’s html coding to be in compliance with Google’s standards and allow for greater optimization. Kontor will also perform external site optimization to the greatest extent possible. The Internet is ever-changing so content, keywords and backlinking need to be refreshed periodically. KONTOR Business Support 407-283-7334 * Orlando, Florida

18. SEARCH ENGINE MARKETING Core Service #3 Search Engine Marketing (SEM) is the use of marketing and advertising, usually paid, that point the prospect to your site. Methods of marketing include keyworded press releases and articles, banner advertising on relevant sites, and Google AdWords. Some ways of measuring are pay-per-click (PPC) or cost-per-thousand impressions (CPM). KONTOR Business Support 407-283-7334 * Orlando, Florida

19. PAID SEARCH STRATEGIES Google AdWords can supplement organic search. AdWords are the 4-line “classified” style ads that run down the right hand side of the page, and sometimes along the top. Relevant 3rd party sites, Facebook and LinkedIn also offer click-through banner advertising that can get your message in front of literally millions. Premium LinkedIn advertising can reach every CPA in the country for as little as $20,000. KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida

20. PAID SEARCH STRATEGIES Google Analytics is easily the most used resource for website statistics, estimated to be in use in about half of the 1,000,000 most popular sites. It can track traffic from all referring sites including search engines, banner ads, PPC networks and email marketing. Google Analytics can be used to both measure progress and give data that can be used to improve results. It can also be used to drill down on results on specific website and landing pages. KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida

21. PAID SEARCH STRATEGIES Email Marketing Email marketing is called the new word-of-mouth. Permission-based email marketing is growing in popularity. Consumers subscribe to blogs, newsletters, and other information sources on a regular basis as long as they feel their email will be kept private. However, some of the challenges of email marketing that Kontor can help with are maintaining your opt-in list, administering the double-opt-in message, getting your message around the spam filters and firewalls, and having emails that are optimized for delivery to various providers and cell phones. KONTOR Business Support 407-283-7334 * Orlando, Florida

22. CRM AND DRIP MARKETING STRATEGIES When Kontor creates your website for you, we will put in a mechanism for requesting the visitor’s email address. Drip Marketing is the process of harvesting the emails in your CRM (customer relationship management software) and putting them to work for you with timely email messages to keep you on the top of the prospect’s mind. The CRM can also be used for other purposes, such as telemarketing. KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida

23. SOCIAL MEDIA MARKETING Core Service #4 Social media is a modern phenomenon where consumers gather together based on people they know, people their friends know, and people they’d like to know. There has never been a more powerful medium from reaching consumers of varied backgrounds than Facebook, YouTube, and LinkedIn! KONTOR Business Support 407-283-7334 * Orlando, Florida

24. FACEBOOK STRATEGIES There are over 500,000,000 active users on Facebook. If Facebook were a country, it would be the third most populous country in the world! About 1 in 13 people on earth use Facebook, and about ½ of them are logged on any given day. What would you give to have ½ of your neighborhood seeing your advertisement on a daily basis? We make a custom Facebook FanPage based on your professional website and its style sheet. KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida

25. FACEBOOK STRATEGIES Once your page is designed and set up, we proceed to set up a Facebook Profile and to invite your existing clients as friends. Once they click the “Like” button, this creates additional engagement and referral business as their friends notice your profile. KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida

26. LINKEDIN STRATEGIES LinkedIn works in much the same way. Once you add your personal and business profiles, we add your friends, colleagues and clients. Kontor then adds you to relevant referral source groups and actively contribute content to them. KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida

27. YOUTUBE STRATEGIES YouTube Channels such as this hold many videos and best of all, hosting is completely free. YouTube links are easily shared between visitors (creating referral business), emailed to prospects and posted on social media sites. KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida

28. BLOGGING STRATEGIES Everybody has an opinion, and now more than ever people choose to be heard using a blog! Blogging, in theory, can raise your Google Rank and can bring a new level of interactivity to your website or blog site. Keyworded copy and links to landing pages are the most effective ways to keep your blog at the top of Google searches. Pointing people to your website should be the #1 focus of your blog, but it must be done subtly. A blog has to be kept up to date and new topics of conversation have to be implemented regularly. KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida

29. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals Based on 6 months / 24 weeks KONTOR Business Support 407-283-7334 * Orlando, Florida

30. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals Total: 412 hours (~17 Hours per Week) X $50 / hr = $20,600 Miscellaneous Expenses = $22,000 $20,000 LinkedIn Marketing Budget (should last for years) $2,000 Google AdWords Budget ($400 a month for 5 months – may last longer) > 17 Exact-Match Websites (6 hours each @ $300 each) Total Cost = $42,600 You will notice that about 50% of our hours are going into creating digital presences for you. After this initial six month blitz, the cost goes down significantly for us to maintain and “oil” our model. It also allows us to reallocate those funds and be even more aggressive in other marketing techniques. We don’t want to just beat the competition, we want to annihilate them! KONTOR Business Support 407-283-7334 * Orlando, Florida

31. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals Having Kontor’s Internet Marketing Team by your side is like having an entire Fortune 500 marketing division at your finger tips. We reduce costs by delegating the specific tasks outlined within your marketing plan to our in-house experts who specialize in those fields. Not only will the final product be amazing but it will also be accomplished with ultra-efficiency! We don’t employ one person to wear 50 different hats – we have 50 experts making sure that everything Kontor touches turns to gold! KONTOR Business Support 407-283-7334 * Orlando, Florida

32. SOME OF OUR HIGH-PROFILE CLIENTS Nuvox Telecommunications AFLAC AllState Stirling Sotheby’s International Realty Poffenbaugh Ford Homes Direct Commercial Equity Partners Billiard Technologies KONTOR Business Support 407-283-7334 * Orlando, Florida

33. KONTOR Business Support OUR METHODS. YOUR MESSAGE. KONTOR Business Support 407-283-7334 * Orlando, Florida