Enlightening 3.0 - Business Odyssey

When impossible equals I’M POSSIBLE.
We’re coming home.
ARE YOU
READY?
JUMP IN!
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Talk about mental foreplay. Quite a trip…
You’ve got the idea on what Enlightening 3.0. has
planned for you this year. Just met our guest star, Felix.
NOW LET’S GET DOWN TO BUSINESS!
Here’s a glimpse of what Enlightening is about.

A SOLID INVESTMENT IN YOUR BUSINESS
When passion meets inspiration and courage, business success is
granted.
This is what true brands are made of!
We’re here to tell the enlightening stories of successful businesses
through the voices of remarkable leaders.
There’s no greater way to stay ahead than to get behind the scenes of
business wisdom.
Enlightening Events are strictly business, nothing more, nothing less
than
Welcome to the business happening of the year!

The way you tie things together is who you are.
It’s a matter of choice and expertise when it comes to business.
Here are our key conference areas:
1. PEOPLE
It’s all about knowing human value.
2. STRATEGY
Think strategy or else! Play to win, not to survive!
3. INNOVATION
Different is the only way to go. Be the game!
4. LEADERSHIP
Stand out, lead your way!
Are you up for the challenge?

ENLIGHTENING 3.0.
Ladies and gentlemen, we give you the “Business Odyssey” of 2014.
Get inspired by the courage of the those who leap their way into
history. Experience what authentic leadership is made of.
It’s time for a meta business perspective!
The ones who question the rules of physics and the boundaries of the
human body easily turn their fears into victories.
We’re here for a live demonstration on business leadership as never
seen before.
Find out why extreme is the next best thing in business inspiration
and results. Discover how outstanding leaders stay at the top of their
game by following their unconventional passions.
It’s Time For Groundbreaking Business Diving!
Owning The
HEIGHTS
Reinventing SPEED
SAILING The
Horizon
Keeping Your Feet
UNDERground
CONFERENCE AREAS

WHO
Managers who aim to strengthen their company’s strategic
position by taking their selling force and business perspective to
the next level.
Are you an authentic business player?
Than YOU can’t miss this!
Corporate lines:
• top management;
• middle management.
General business areas:
• sales & new business;
• human resources;
• operations;
• marketing;
• advertising.

WHY
You experience the most innovative and effective way to grow your business.
What’s in it for me
• great incentive for you & your team;
• proactivity boost;
• improved sales skills & attitude;
• outstanding people engagement;
• competitive drive & inspiration;
• international business insights & trends;
• top management networking & sales leads;
• relevant case studies & benchmarks;
• expert know-how from remarkable leaders;
• organizational transformation guidelines;
• modern leadership tools;
• brand awareness.

08:30 - 09:30 Registration & Welcome Coffee
Strategy Session - SAILING The Horizon
• Mapping strategic direction in stormy times.
• Adjusting to the non adjustable - the Backup Plan.
09:30 - 10:00 Opening Speeches
10:00 - 10:45 Christopher Neesham
10:45 - 11:30 Alex Găvan
11:30 - 12:00 Coffee Break & Networking
People Session - Keeping Your Feet UNDERground
• Digging for business potential - the Human Breakthrough.
• The art of seeing the cracks before the earthquake.
12:00 - 12:30 Robert Murray
12:30 - 13:00 Heather White
13:00 - 14:30 Business Lunch & Networking
Leadership Session ONE - Owning The HEIGHTS
• Crossing the skyline: from fear to outstanding performance.
• Choosing pioneering as the ultimate goal - Becoming a Role Model.
14:30 - 15:30 Felix Baumgartner - interviewed by Oana Marinescu
Innovation Session - Reinventing SPEED
• Driving your business away from the crowds.
• Challenge management - The Slalom.
15:30 - 16:30 Panel Discussion - moderated by Oana Marinescu
Jean-François Fallacher | Youssef Hautier | Cătălin Velescu
16:30 - 17:00 Coffee & Business Networking
Leadership Session TWO - Embracing The UNKNOWN
• Extreme as a way of life - Record living & training.
• Discipline & motivation insights for unconventional challenges.
17:00 - 17:30 Felix Baumgartner - interviewed by Mihaela Rădulescu
ENLIGHTENING 3.0. AGENDA
“Business Odyssey” – October 23rd 2014
Stejarii Country Club, Bucharest
START COFFEE 08:30 | INSPIRATION BREAK 11:30 | BUSINESS PIT STOP 13:00 | INSPIRATION BREAK 16:30 | FINISH LINE 18:00

FELIX BAUMGARTNER
An Austrian skydiver, daredevil and BASE jumper who set the world
record for skydiving an estimated 39 kilometers (24 mi), reaching an
estimated speed of 1357.64 km/h (843.6 mph) on 14 October 2012, and
became the first person to break the sound barrier without
vehicular power on his descent (Red Bull Stratos Project). Even more,
he set the altitude record for a manned balloon flight, parachute jump
from the highest altitude, and greatest free fall velocity.
He is also renowned for the particularly dangerous nature of the stunts
he has performed during his career. Baumgartner spent time in the
Austrian military where he practiced parachute jumping, including training
to land on small target zones.
WHY FELIX
Beyond his bold, breath taking space diving accomplishment, Felix is a
charismatic leader who managed to beat his claustrophobia through self
control and determination. His vision, ambition and personality easily
turned him into a role model for generations to come.

AWARDS
• In 2012 he won the Bambi award in the category of "Millennium".
• In December 2012, Felix was named one of "The Men of the Year
2012" by Top Gear (magazine).
• He was named Laureus World Action Sportsperson of the Year
(12 March 2013).
• He received the Mankind Award at The 2013 Spike Guys' Choice
Awards.
• Top 49 Influential Men of 2012 – AskMen Magazine.
• National Geographic Adventurer of the Year.
ENLIGHTENING LESSONS 2014
Along with remarkable, local leaders, Felix will take us on a memorable
leadership journey with no space and time boundaries, aiming both
personal and professional success.
WARNING
No comfort zones allowed in the conference perimeter!
In today’s world, there are no boundaries.

OANA MARINESCU
Expert in Strategic Communication and High-Level Development
Facilitator, Oana Marinescu is the founder and managing director of
OMA Vision, a strategic communication, PR and public affairs consulting
company. An expert in her field at the political, diplomatic and top
institutional level, Oana creates and implements strategies with vision and
credibility, opening up new perspectives for positioning, action and
growth.
Due to a heightened sense of situational and contextual awareness, Oana
has set off in the last decade a longed-for change to the
Romanian landscape of public debate, policy making, public
perception and cross-cultural understanding. For her the question
is never who's going to let me, but who’s going to stop me now.
WHY OANA
Because she lives by the belief that good communication is based on
empathy and values - on sharing and standing by your own, while
understanding and respecting those of others. Her experience in
facilitating multifaceted debates is rich and highly worthy.
.

ACHIEVEMENTS
• Romania’s Secretary of State and Government’s Spokesperson, 2005 –
2007
• General Director for Public Diplomacy with Romanian Ministry of
Foreign Affairs, 2008 - 2010
• Managing Director of OMA Vision, a Strategic Communication & PR
Company since 2010
• OMA Vision's Communication Campaign for the George Enescu
International Festival won the Golden Award for Communication in the
Public Field and the Silver Award at the ‘Culture, Arts, Fashion, Sports’
category at the Romanian PR Award Gala, in 2013.
She will orchestrate one genuinely enlightening conversation with Felix
Baumgartner, shedding absolute light on his matchless, fascinating
journey he promised to share with us. A master of revealing human
interactions, Oana will give us a glimpse of the intense beauty and
strength human nature withholds behind the social masks which we feel
compelled to wear every day. Your aha! moment, guaranteed.

HEATHER WHITE
A sought after “Authenticity Advocate,” Business Advisor and Life
Coach. Upon entry into the business world, she cut her teeth as a Business
Developer for one of the largest Food Service Distributors in North America.
Managing a product list of over 15,000 items and a clientele almost as
diverse, she grew the sales in her territory by 700% during her years of
service.
In 2007 Heather Founded 2020 Communications Inc., a business
development company supporting Entrepreneurs and Corporate
Professionals with fundamental business practices. Since then she’s worked
with hundreds of clients, supporting them to bring their unique gifts and
talents to the forefront of their work and life.
WHY HEATHER
Her aim is to live in a world where people bring their souls to work (and
life). With a Black Belt in Jujitsu and a Silver Medal from the World
Championships, Heather knows on a fundamental level what it takes to be a
top performer.

ACHIEVEMENTS
• Graduated from the University of British Columbia in 2003 – Psychology.
• Co-Founder of The Leader Within – A business leadership program
designed to help forward thinking companies develop their strongest
asset – their people.
• Heather’s wisdom and advice has been featured in The Vancouver Sun,
Fresh Magazine, Under 30 CEO, The Daily Love and on Entrepreneurs TV.
• Founder 2020 Communications Inc. – business development company.
• Black Belt in Jujitsu and Silver Medal from the World Championships.
• She is a world renowned life designer, business advisor and speaker.
Heather will give us a unique glance of “spiritual” leadership, providing life
design for high achievers. She will show us the path to the journey of inner
and outer freedom.

JEAN-FRANÇOIS FALLACHER
Emerging Markets Trendsetter, Jean-François is an executive with a
solid track record of managing companies in the telecom & digital industry.
His international experience of leadership positions held in Netherlands,
France and Romania led to extensive business practice in emerging
markets.
Jean-François’s telecom market know-how covers both business and
residential areas, with over 19 years within France Telecom Group -
Orange.
From 2011 he is Chief Executive Office of Orange Romania, leader of the
Romanian mobile telecom market, with over 10 million customers.
WHY JEAN-FRANÇOIS
His vision and outstanding performance takes the global innovation
movement to the next level. He will share his enlightening Change
Management and Business Strategy insights, focusing on brand evolution
in unpredictable times and revealing the importance of technological
innovation in today’s business adventure.

ACHIEVEMENTS
• CEO of Orange Romania, #1 local mobile operator.
• Board member of Foreign Investor Council and “Conseiller du
Commerce Exterieur” of France.
• Ex-CEO of Sofrecom, international consulting company belonging to
France Telecom - Orange Group.
• Ex-Marketing Manager at Euronet Internet and Chief Operations Officer
of Wanadoo Netherlands.
• Strong academic background with engineering degrees from Ecole
Polytechnique, from Ecole Nationale Superieure des
Telecommunications and complementary ESSEC business school
international business development program.
• Part of the Orange Fundatia set up, which his helping people with
hearing and viewing disabilities in Romania to better integrate socially.

ALEX GĂVAN
A Challenger of Heights Inside and Out, leading Romanian high
altitude climber, Alex Găvan believes in aiming for excellence through
honest performance, while holding performance accountable at all times.
He feels that "mountains are not to be climbed with ice tools and
crampons only, which we all can have; but above everything else, with
humbleness". To Alex "Climbing mountains Outside is climbing
mountains Inside".
By the age of 32 he reached six 8000m summits in the Himalayas without
supplemental oxygen and high-altitude porters, still being the youngest
Romanian who climbed an 8000er (Cho Oyu, in 2006) at only 24. He
knows that pushing your boundaries when life tests your limits is the very
fabric of authentic performance, attainable only with no arrogance.
Alex renders each experience in inspiration for leadership, vision, strategy,
and tactics through powerful speeches. Over 25,000 people have attended
his speeches, from highest-level decision makers to youngsters.
WHY ALEX
Because he embodies the spirit of flawless performance we all aspire to
experience at least once. He trusts the transformational power that good
thoughts and deeds set free in all of us.

Ă
ACHIEVEMENTS
• Three of the six peaks climbed by Alex were First Romanian Ascents:
Shisha Pangma (8027m) in 2013; Makalu (8463m) in 2008; and
Gasherbrum I (8068m) in 2007.
• Broad Peak (8047m) in 2014; Manaslu (8156m) in 2011; and Cho Oyu
(8201m) in 2006 were second Romanian ascents.
• Recipient of the 2008 “Gold Medal for Merit in Sport” (Spain).
• Awarded twice “The Romanian Sportsman of the Year in High Altitude
Climbing” by the Romanian Federation of Mountaineering and Sport
Climbing.
• Nominated for “The Romanian Sportsman of the Year in High Altitude
Climbing” twice.
• He is a WWF Romania Ambassador since 2011.
Alex will share precious insights about how climbing mountains enables us
to know ourselves through exploring our physical limits and our
emotional, mental and spiritual horizons. He will bring to the table a
Romanian experience of responsible leadership and extreme risk
management, and the lessons learned in his pursuit of excellence.

YOUSSEF HAUTIER
Industry explorer and organisation builder. From high end graphical
workstations to toothpaste tube production machines, from security ink for
banknotes to electronic invoices, Youssef has a very eclectic
professional journey. But there is a common thread.
Youssef was always involved in green field situation. Being the creation of
a IT development team in high tech company, the restructuring of a
production facility, the setup of supply chains in a corporate startup,
Youssef is really in his comfort zone when facing a white page.
After 15 years of corporate world and criss-crossing the planet, from Brazil
to Morocco, from Malaysia to Turkey, Youssef decided that the best way
to work in a environment that matches his goals, values and
interests was to create it. Passionate about the role of money in our
world and the rapid evolution payment systems, he decided to invest his
energy and time in creating solutions to solve a thousand year old
problem: how to ease the payment process. Innovation anyone?

ACHIEVEMENTS
• Executive MBA, from HEC Lausanne in 2012 - Corporate Finance
• Graduated from Swiss Federal Institute of Technology (EPFL) in 1995 -
Microengineering
• Diploma thesis done at NASA Ames Research Center in California on
autonomous vehicles for Mars missions
• Created 4 operations centers on 4 continents in 4 years
• Head of product development for €1M+ scanning devices
• Co-founder of Sonic+Plus, a game changing invoice payment facilitator
company
WHY YOUSSEF
He loves his professional adventures. But a balanced life involves more
than that. Being able to make a break of several months in a career to
travel the world is both a chance and a challenge. So he did it. Twice.
Hiking in Nepal, biking in Laos or exploring Australia were the challenges.
The chance: his current entrepreneurship idea was born while traveling.

ROBERT MURRAY
Robert, or as he is affectionately called, Bob, brings over 25 years of
business experience. He is focused on business leadership
development and strategic thinking. He has held many important titles
across the globe and is an active Executive Advisor and Strategic
Facilitator to many Fortune 1000 companies.
He lead 18 different start-up and turn-a-round initiatives from concept to
success including billion-dollar business turn-around’s with over 1600
employees and 5 major business acquisition and integration projects.
Two New York Festival Awards and one Summit Award (in Portland,
Oregon) for Marketing Innovation Excellence represent just a
glimpse of Bob’s overwhelming business know-how.
WHY BOB
Bob will share his outstanding vision and strategic insights in crucial
areas, such as: Marketing, Sales, Operations, Business Development and
General Management – which he successfully implemented in over 20
countries by merging the right attitude and mindset with extensive
knowledge. He inspires people to be the best version of themselves.

ACHIEVEMENTS
• Co-Founder of The Leader Within – A business leadership program
designed to help forward thinking companies develop their strongest
asset – their people.
• Author of the highly acclaimed book: “It’s Already Inside”
• Passionate International Keynote Speaker
• The CEO of GPG Technical Services, a people company which delivers
communications design solutions.
• The Chairman of The GrowthPoint Group, a collection of the finest
business minds to be found.
• Advisory Board Member for ElementFour, an innovative company that
has developed technology to produce pure drinking water out of
atmospheric air.
• Executive Advisor and Strategic Facilitator to many companies.
Bob will highlight the simple way to better results through his practical
leadership “matrix”. Also, a premiere for Romania, he will launch his
latest book “Unlocked”.

CHRISTOPHER NEESHAM
Corporate psychologist specializing in organizational development,
leadership development and performance enhancement. He is a
member of the Australian Psychological Society (APS) and on the APS
Committee for Coaching Psychology.
Christopher consults with senior management teams and regularly
coaches senior executives and high performance teams from Australia
and Europe. The success of his programs lies in his clients developing a
practical understanding of the psychological foundations of
performance and leadership. His work in leadership has also taken him
off the beaten track, from the UK House of Lords to Transnistria, Kosovo,
Ramallah and Lebanon, to better understand leadership in times of
adversity.
WHY CHRISTOPHER
He is a firm believer of work-life balance, Christopher practices what he
preaches. His practical understanding of war takes success and
competitiveness to another level. Christopher is a passionate skier, open
water swimmer and pilot, an international leader who influences the most
challenging business generations.

ACHIEVEMENTS
• Creator of Dynamic Integrated Coaching for Executives (DICE), a
method which emphasizes full engagement of the executive by
activating their resources at the cognitive, behavioral, emotional, social
and existential level, and by complementing this with the strategic use
of organizational resources to accelerate progress and sustain
change.
• A sport administration leader who worked with Gymnastics Victoria,
and held an important role in the mentoring component for Swimming
Victoria’s Leadership Beyond the Pool Program.
• In November 2012 he worked with Canada’s high performance coaches
at the World Karate Championships in Paris, evaluating performance
and partnering with the executive to consolidate leadership and
performance capability. He also uses elite athletes and coaches in his
training programs, recognizing that their formula for success and
practical insights can cross the sporting divide and bring meaning to
others who try to build their performance capabilities
Besides revealing his DICE method, Christopher will teach us how to sail
the leadership horizons by using the right strategic map, maximizing both
our internal and external resources.

www.enlightening.ro
“UNLOCKED; THE KEYS TO REVEALING YOUR PRACTICAL LEADERSHIP”
A new book from Robert Murray
PRACTICAL LEADERSHIP = MORE RIGHT-BRAIN, LESS LEFT
“This book is all about unlocking your practical leadership greatness. Nurturing your ability to
connect to both sides of your leadership brain.
Tips and tricks you can incorporate into your daily leadership habits to become a practical
leader. If you have been immersed in the traditional left-brain world, you potentially have
disconnected from your limbic or intuitive brain. In some organizations, bringing a higher
level of emotional intelligence to the office is still discouraged, or it is tolerated if the
“numbers” are doing well. However, to thrive in the irrational world we are now living in, it is
more important than ever to connect emotionally with employees and customers. Leaders
today need to lead with the “practical intelligence” that comes from using all of their
cognitive and emotional intelligence.
Become wise and be great as you unlock the practical leader within”.WORLD
PREMIERE

“Learn to love what you’ve been taught to fear.
A leap of faith is all it takes.
Everyone has limits. Not everyone accepts them.”
Felix

The conference fees include:
• access to the business conference;
• refreshment breaks;
• lunch;
• business magazines;
• conference documentation.
The clock is ticking.
Get a business class seat and get ready
for greatness!
Enlightening sets the grounds for authentic business performance.
We are looking forward to meeting you.
EUR
SINGLE SEAT
standard access fee
EUR
CORPORATE SEAT
fee per person for more than 5 participants
from the same company

Get ready to be enlightened and boost your business
potential!
Be the first to try a leadership approach that Romania has
never seen before!
WHY PARTNER ENLIGHTENING 3.0.
• Access to international leadership know-how from world
renowned speakers;
• Great incentive for employees and partners;
• Excellent brand awareness among the top, local business
players;
• Access to innovative and inspirational leadership skills
and techniques;
• An unique business experience that is praised across the
globe;
• Relevant business media exposure;
• Targeted PR exposure;
• Business networking;
• Top management sales leads;
• Brand reputation; associating your brand with remarkable
leaders of the world.

HOW WE PROMOTE ENLIGHTENING 3.0.
PR & Media:
• minimum 4 dedicated press releases;
• media relations, wide media partner network;
• business media articles and online banners;
• unconventional promo part of the integrated communication campaign;
• dedicated newsletter campaigns for the business community (over 10.000
top & middle management contacts);
• business networking – word of mouth through our strategic partners.
Social media – buzz and word of mouth:
• Facebook activism, contests and ad campaign;
• Youtube exposure;
• Linkedin exposure.

ENGAGE
THE BUSINESS ODYSSEY
OF 2014
“I wish you could see, what I can see.
Sometimes, you have to be up really high…
to understand how small you are.”
KEEP YOUR HEAD IN THE CLOUDS
AND YOUR FEET UNDERGROUND.

CONTACT:
77 Popa Savu St., 011432, District 1, Bucharest
Phone: +40 21 411 44 20
Email: registration@enlightening.ro
Web: www.conference-arena.com

Enlightening 3.0 - Business Odyssey

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