Personal Brand Exploration

1. PERSONAL BRAND
EXPLORATION.
FRIDA LORENIA BERMUDEZ
PROJECT & PORTFOLIO 1: PERSONAL
BRANDING.
MUSIC BUSINESS
JANUARY 14, 2O24.

2. CAREER CATEGORY:
STARTING YOUR CAREER.
Submit internship applications to all Warner Music
Group locations with a deadline of May 2025.
Internship at Warner Music Group (January, 2026).
SHORT TERM CAREER GOAL
Establish a portfolio, gain relevant experience, pursue a
master's degree, and subsequently submit a job application,
while also networking with individuals within the company.
The deadline for this approach is set for July 2032.
Head of management and A&R at NEON16 (January,
2033).
LONG TERM CAREER GOAL

3. PROFESSION.
POSSIBLE JOB TITLES
OCCUPATION
Artist Manager
Marketing & Events
Rep.
Director, A&R.
Artist Manager
Source: LinkedIn

4. TARGET AUDIENCE

5. COMPETITION
SIMONE SANTOS
(SHE/HER)
WORK EXPERIENCE
CD BABY - ARTIST SERVICES REPRESENTATIVE NYC METROPOLITAN AREA | MAY 2022 - AUG 2023
FULL-TIME ROLE IN CD BABY.
SKILLS: MARKETING, COMMUNICATION, TEAMWORK.
THE SOURCE MAGAZINE - CONTRIBUTING WRITER NYC METROPOLITAN AREA | APR 2011 - MAR
2014
INTERNSHIP AS CONTRIBUTING WRITER.
TASKS: INTERVIEWS, RESEARCH, ARTICLE WRITING.
SKILLS: WRITING, MUSIC INDUSTRY.
EDUCATION
FULL SAIL UNIVERSITY
BS, MUSIC BUSINESS | 2020 - 2022
SALUTATORIAN
CUNY YORK COLLEGE
ASSOCIATE'S DEGREE, LIBERAL ARTS AND SCIENCES
NOTEWORTHY EXPERIENCE
ARTIST MANAGER
2011-2021, HIP-HOP AND R&B ARTIST’S IN NEW YORK CITY
SKILLS AND PROFICIENCIES
BACKSTAGE
ORAL COMMUNICATION
ORGANIZATIONAL SKILLS
MUSIC INDUSTRY
OVERALL ONLINE PRESENCE
+170 CONNECTIONS, PERSONALIZED BANNER, DETAILED PROFILE, NO RECOMMENDATIONS.
GRADE 75 OUT OF 100
FRIDA LORENIA BERMUDEZ
(SHE/HER)
WORK EXPERIENCE
HEAD OF MAIN STAGE STAFF & LOGISTICS AT FESTIVAL FIESTAS DEL SOL
SEPTEMBER 2023 - OCTOBER 2023
SEPTEMBER 2022 - OCTOBER 2022
EDUCATION
FULL SAIL UNIVERSITY
BACHELOR OF SCIENCE IN MUSIC BUSINESS (2025)
SKILLS AND PROFICIENCIES
SOCIAL MEDIA MARKETING
ENTERTAINMENT
ORGANIZATIONAL SKILLS
EFFECTIVE COMMUNICATION
NOTEWORTHY EXPERIENCE
ARTIST MANAGER
2023, MEXICAN MUSIC ARTISTS IN MEXICO
OVERALL ONLINE PRESENCE
50+ CONNECTIONS
PERSONALIZED BANNER
DETAILED PROFILE
PERSONALIZED URL
GRADE: 80 OUT OF 100.

6. GOLDEN CIRCLE
Why: To inspire and empower others to embrace
abundance and fulfillment in their lives.
How: Through ambitious pursuits, effective leadership,
and fostering genuine relationships.
What: My actions involve creating opportunities for
abundance, leading with purpose, and building strong
connections.
IDENTITY
1.Abundance
2.Ambition
3.Power
4.Leadership
5.Relationships
CORE-VALUES
Individuals thrive in abundance, fueled by their
passions, guided by principles, and connected
through meaningful relationships.
VISION
PASSION
I am passionate about creating opportunities for growth
and success, both for myself and others. This passion
drives me to constantly seek new challenges and
experiences that contribute to a fulfilling life.
My guiding principles include
a commitment to integrity,
continuous learning, and a
belief in the power of
collaboration. These principles
shape my decisions and
actions in both personal and
professional.
GUIDING PRINCIPLES
SUPER POWER:
My superpower lies in being helpful and empowering. I have
the ability to assist and uplift others, wanting to help
everyone achieve their best selves.

7. PROMISE &
POSITION
I empower individuals to embrace abundance and
reach their full potential through ambitious pursuits,
effective leadership, and genuine relationships,
guided by principles of integrity and continuous
learning, fostering a world where everyone thrives.
Empowering Abundance Advocate.
PERSONAL BRAND STATEMENT
POSITION:

8. NETWORKING.
Billboard Latin Music Week 2024
Date: Not available (annual event)
Location: Miami Beach, FL
Objective: Network with key players in the
Latin music industry, gain insights into
industry trends, and explore collaboration
opportunities to amplify the message of
empowerment through music.
The Art of Being Latin 2024
Date: Not available (annual event)
Location: Miami Beach, FL
Objective: Engage with influencers and
thought leaders in the Latin community, share
insights on empowerment, and establish
connections to promote the message of
embracing abundance within the Latin
culture.
ELEVATOR PITCH:
MENTORSHIP:
Ever notice how individuals struggle to reach their potential? I
empower through ambitious pursuits, backed by a track record
of exceeding goals by 30% in leadership roles. Positive feedback
on my collaborative approach and successful partnerships
highlight my commitment to fostering thriving environments.
Results speak louder than words.
I will seek out a mentor who has excelled in empowering
communities through cultural initiatives and has a strong
network in the Latin music and arts scene. This mentor
should have experience navigating the complexities of the
entertainment industry while staying true to a message of
empowerment.

9. DIGITAL
MARKETING
ONLINE ID CALCULATOR QUIZ RESULTS:
VOLUME: LOW (-1)
RELEVANCE: HIGH (+1)
PURITY: AVERAGE (-0.5)
DIVERSITY: HIGH (+1)
VALIDATION: LOW (-1)
BRAND ARCHETYPE QUIZ RESULTS:
Brand Archetype: Royalty
Description: The Royalty archetype
signifies authority, luxury, and a sense
of sophistication. Brands associated
with this archetype often convey
exclusivity, elegance, and a premium
status.
DIGITAL MARKETING STRATEGY TO
IMPROVE ID SCORES AND EXUDE
ARCHETYPE
Focus Variable(s): Volume & Validation
Content Type:
Produce and publish content that reflects sophistication,
exclusivity, and authority. This could include high-quality
articles, visually appealing graphics, and curated content that
aligns with the premium image associated with the Royalty
archetype.
Primary Tools for Distribution:
Utilize platforms like Instagram and LinkedIn to showcase a
polished and refined brand image. Engage in storytelling that
emphasizes authority and exclusivity. Leverage influencer
collaborations and partnerships to enhance the brand's
premium status.

10. Data Analysis with Python:
Task: Complete an intermediate-level Python
data analysis course on Udemy.
Organization: Udemy
Due Date: Within the next 3 months
Search Engine Optimization (SEO):
Task: Enroll in an advanced SEO certification
program on LinkedIn Learning.
Organization: LinkedIn Learning
Due Date: Within the next 6 months
PROFESSIONAL
DEVELOPMENT. Effective Communication:
Task: Attend a public speaking workshop
or course to enhance communication
skills.
Organization: Toastmasters International
Due Date: Within the next 4 months
Project Management:
Task: Enroll in a project management
certification program on Project
Management Institute platform.
Organization: Project Management
Institute
Due Date: Within the next 6 months

11. REFERENCES
31 TYPES OF CONTENT WE CRAVE [INFOGRAPHIC]. (2016, JUNE 24). CONTENT MARKETING INSTITUTE. HTTPS://CONTENTMARKETINGINSTITUTE.COM/ARTICLES/CONTENT-CRAVE-INFOGRAPHIC/
ANÁLISIS DE DATOS Y GRÁFICOS CON PYTHON: PANDA Y MATPLOTLIB. (N.D.). UDEMY. HTTPS://WWW.UDEMY.COM/COURSE/ANALIZA-GRAFICA-DATOS-PYTHON-PANDA-MATPLOTLIB-ALVARO-CHIROU/
BILLBOARD LATIN MUSIC WEEK 2023. (N.D.). HTTPS://WWW.BILLBOARDLATINMUSICWEEK.COM/
BRAND ARCHETYPES | PSYCHOLOGY-DRIVEN BRAND STRATEGY. (2023, MAY 23). KAYE PUTNAM | PSYCHOLOGY DRIVEN BRAND STRATEGIST. HTTPS://WWW.KAYEPUTNAM.COM/BRAND-ARCHETYPES/
CAREERBLAST. (2023, MAY 11). HOME PAGE - CAREERBLAST.TV. CAREERBLAST.TV. HTTPS://CAREERBLAST.TV/
CAREERBLAST. (2023A, MAY 4). 360REACH PERSONAL BRANDING SURVEY - CAREERBLAST.TV. CAREERBLAST.TV. HTTPS://CAREERBLAST.TV/PERSONAL-BRANDING-PRODUCTS/360REACH-PERSONAL-BRANDING-SURVEY/
CAREERBLAST. (2023C, MAY 26). RESOURCES - CAREERBLAST.TV. CAREERBLAST.TV. HTTPS://CAREERBLAST.TV/RESOURCES/
CERTIFIED ASSOCIATE IN PROJECT MANAGEMENT | PMI. (N.D.). HTTPS://WWW.PMI.ORG/CERTIFICATIONS/CERTIFIED-ASSOCIATE-CAPM
KIMNEO, A. (2023, DECEMBER 14). THE ART OF BEING LATIN - WORLD RED EYE. WORLD RED EYE. HTTPS://WORLDREDEYE.COM/2023/12/THE-ART-OF-BEING-LATIN/
ONLINE REPUTATION MANAGEMENT (2020 GUIDE) | BRANDYOURSELF. (N.D.). BRANDYOURSELF.COM. HTTPS://BRANDYOURSELF.COM/ONLINE-REPUTATION-MANAGEMENT
SEO FOUNDATIONS. (N.D.). HTTPS://WWW.LINKEDIN.COM/LEARNING/SEO-FOUNDATIONS-14828080
SPRING 2024 WMG EMERGING TALENT ASSOCIATE PROGRAM (RHINO). (N.D.). HTTPS://WMG.WD1.MYWORKDAYJOBS.COM/ES/WMGUS/JOB/SPRING-2024-WMG-EMERGING-TALENT-ASSOCIATE-PROGRAM--RHINO-_R-021220
TOASTMASTERS INTERNATIONAL -O-TOWN TOASTMASTERS. (N.D.). IP. HTTPS://WWW.TOASTMASTERS.ORG/FIND-A-CLUB/00006304-OTOWN-TOASTMASTERS
UMG COPYRIGHT ACCOUNTS HIRING ARTIST MANAGER IN UNITED STATES | LINKEDIN. (N.D.-B). HTTPS://WWW.LINKEDIN.COM/JOBS/VIEW/3801601251
UPPERFORM. (2023, JUNE 9). TEAM MEMBERS - NEON16. NEON16. HTTPS://NEON16.COM/ABOUT-THE-TEAM/
WARNER MUSIC GROUP HIRING DIRECTOR, A&R (FRONTLINE SHALLOW CATALOG) IN NEW YORK, NY | LINKEDIN. (N.D.-B). HTTPS://WWW.LINKEDIN.COM/JOBS/VIEW/3787528638
WARNER MUSIC GROUP HIRING WARNER MUSIC U, MARKETING & EVENTS REP IN FLORIDA, UNITED STATES | LINKEDIN. (N.D.). HTTPS://WWW.LINKEDIN.COM/JOBS/VIEW/3775659947
HTTPS://MEDIA.LICDN.COM/DMS/IMAGE/D4E03AQFN-W23JWAPGQ/PROFILE-DISPLAYPHOTO-SHRINK_800_800/0/1694357083767?E=1710979200&V=BETA&T=LYRV2ICPKDUVWPBST6D-R01MVZFQDNVNEEUGSI2_7IG
HTTPS://MEDIA.LICDN.COM/DMS/IMAGE/D4D03AQHHPH0RH-3P3W/PROFILE-DISPLAYPHOTO-SHRINK_400_400/0/1704731405431?E=1710979200&V=BETA&T=RWPQNY8W0Q-EARXMZXQW9TANDDRUTXZUBTONKUYWCW8