This document outlines a project for creating marketing materials for a client called Ügot. It details the target audience as students aged 13-19 in York. Resources available include design software and a DSLR camera. The tasks involve taking product photos, creating taglines and images, and designing posters and infographics over two weeks. Feedback will be provided by Ügot and final designs sent for approval. The budget covers printing costs if Ügot chooses to use the created work.

1. Client Project-
Ügot Pitch
Amelia Browne

2. Content Outline
Moodboard Mock designs

3. Content Outline
• Refresh from your exam stress
• Take a study break… Ügot time
• Late night? We got Ü
Background
Taglines
Title fonts
Additional Text fonts
Product
imagery
Logo
Additional
shapes

4. Target Audience
Age: 13- 19
Gender: Male and Female
Socio-economic group: C2DE
Geodemographics: students
studying in York
Psychographics: Mainstream
or Aspirer
Target through:
• taglines relating to
school/ college
experiences
• Social media trends
• Music quotes
• Attractive design
• Promoting events or
discounts
Client suggested audience

5. Resources
• Mac computer
• Photoshop editing software
• DSLR
• Additional free font styles
• Pre- existing images of products
• Logo can be sent from Ügot

6. Personnel Requirements
• No additional people needed for
production
• Need someone from Ügot to provide
feedback
• Job being undertaken are:
• Image capture
• Image creation
• Creating written content
• Advert Layout
Budget
• Don’t require a budget for production
• Ügot will however need to pay for
printing if they choose to use the work
I created
Personnel Requirements & Budget

7. Week 1 Tasks
Monday • Take photos of wood for the background and upload
• Create a number of options for taglines to be used in advert
• Select and save images to be used in the advert from Ügot’s social media
Tuesday Image Creation:
• remove backgrounds from the chosen images of products
• Make adjustments to the images hue/ saturation, contrast etc.
Wednesday Image Creation: Rotoscope images of products
Thursday Image Creation: Rotoscope images of products
Friday • Image Creation: Rotoscope images of products
• Begin basic layout of posters
Project
Schedule
Week 2 Tasks
Monday Complete Poster Layout
Tuesday Infographic layout
Wednesday • Get feedback from Ügot - provide design options
• Make adjustments to adverts
Thursday • Make adjustments
• Send posters with improvements to Ügot
Friday • Make any final improvements
• Save and send final designs to Ügot