The document proposes a zombie horror film concept to be produced by an independent film studio. It describes the backstory of a group of survivors banding together in a post-apocalyptic world overrun by zombies to reach a safe haven. The concept includes conventional horror elements like isolated settings, low-key lighting, worn costumes, and extensive zombie makeup. It aims to appeal to its target 15-25 year old male and female audience through relatable characters and following genre conventions established by research. Mood boards containing location photos, makeup examples, scenes from similar films, and survival gear provide visual inspiration for the production.

1. Production Pitch
Zombie Horror Concept

2. Looking at the previous work done by your independent film studio I am aware
that you have a good history of the horror genre with well known, successful titles
such as “Saw” and “The Descent”. It is because of this that I believe my product
would be suited to your institution on the basis that my concept follows such
stories that yourself, as distributors have taken on. As well as this I believe that
you would have the sufficient budget needed to take on such a task after the
recent success of the high grossing productions “Hunger Games“, “Catching Fire”
and “kick Ass”. I also feel that the scale of this product will increase your
reputation as an independent studio and enable you to better compete amongst
films released by the big six.

3. Concepts
Currently my concepts are based on zombie horror (the more favored sub-genre of my target audience), because of this
I have had to create a compelling backstory to the product which should enable me to later add additional story and
character to the production. The back story is as follow - A group of survivors have come together through different
circumstances. Despite hard times and great difficulty the survivors struggle to continue in a post-apocalyptic world that
has crumbled around them. Uniting as a group is the only way to survive long enough to reach a location only known as
the “safe haven”.
My current ideas make use of a range of settings such as abandoned buildings that have been overgrown by the
environment around them, a corn field, a desolate town and if possible a fair ground as well. These settings are very
conventional of the genre and if used to a high standard should allow for a successful product to be made. My other
ideas for mise-en-scene follow the other conventions of the genre, for example, lighting shall be low-key when
necessary to create a sense of panic and suspense. The use of costume will relate to the fact that the film is set in a
post-apocalyptic world where hygiene is at a minimum and therefor clothing will be old and clearly worn. The costume of
the zombies will be tattered and bloody. The use of make-up in my production for the “survivors” will be limited and
make them appear somewhat scruffy as a way of highlighting the fact that the world is a struggle to live in, however the
amount used for the zombies will be much greater as they will need to appear as “realistic” as possible when at close
range.
In terms of camerawork I intend on staying to the conventional shots of horror, such as high and low angle shots, close
ups, longshots, establishing shots and handheld shots. These are all types of shots used in the horror genre to greatly
increase suspense and the sense of unease. My current concepts for sound are the use of fast paced non-diegetic
music to cover my product as well as the use of diegetic sounds from scenes and dialogue from some of the characters.
I believe these concepts would appeal to my target audience on the basis of them largely being what was asked for
when I conducted my audience research. Furthermore, many of my concepts follow the conventions of a zombie horror
which in turn will increase the appeal of my target audience and increase the quality and look of my finished product.

4. Target Audience
My target audience are aged around 15-25 and are male and female., because of this my
product will have to suit both gender through the use of relatable characters and story. My
audience will also be demographically diverse having interests in film, music, sports, reading
and going out with friends. From my research I have found that there is a range of
expectations for a horror production and it is because of this that I shall include many of
these as a way of enticing my target audience to watch a film that they have been a part of.

5. Research Evaluation
From my research I have found that there are a range of conventions for the horror
genre, the most notable convention of the genre are the stereotypes given to the
characters, such as, the jock and the blonde. Other conventions mainly fall into mise-en-
scene. settings are most often isolated from the outside world, the lighting of the
films is most often low-key with the few high-key moments being at the start of the film
where there is a sense of ease and tranquillity. The use of sound is conventionally fast
paced non-diegetic music, used in such a way that creates suspense and raises
adrenaline. I also found that there is a range of conventions to form. For example, film
trailers begin with a certified rating such as a red or green band which is then
conventionally followed by the logo of all production companies linked to the product.
The form of the product then conventionally has video footage which is separated up by
text that draws in the audience. The end of a trailer would then conventionally has a
release date.
Looking at audience research I have received positive feedback relating to my initial
production concepts with responses such as, ‘You have clearly established what your
film is going to be like by stating what elements your going to be applying. The use of
what shots you are using enables the viewer to expect them certain shots and the use
of stating what make-up you will be using creates an imaginative view of what the trailer
will be like.’ other feedback that I have received from questionnaires has allowed me to
create a compelling backstory from what the audience would like to see.

6. Mood board
This is an ideal location setting for my
product as it is constrictive and for that
reason creates tension and a sense of
unease.
Using make up will be an ideal way for me
to create believable zombies
Watching previous zombie films I have
found that the more successful films
involve hordes of zombies chasing after
people.
This looks similar to a location that I have
in mind and from this image it appears that
something isn’t quite right as the earth
reclaims what's been left.
From seeing what survival experts look
like when they are in the wild has given
me a good idea of how the survivors
should look in the production.
This arsenal of weapons has given my a
good idea for props, however in my
production they will be fake.