The purpose of a movie trailer is to: 1) Inform audiences about the film's plot through brief visual clips in order to generate buzz and interest before the film's release. 2) Advertise and promote the upcoming release of the film. 3) Introduce audiences to the story and main characters while leaving them with unanswered questions to encourage viewing the full movie.

1. Initial Discussion on
Movie Trailers

2. What is the purpose and intention of a
Movie Trailer
• To inform the audience on what the film is going to be about by providing a brief outline of visual
images prior to the release of the film. This eventually creates a buzz and generates a crowd of people
eager for the release of the film.
• To advertise and promote the future release of a film
• Trailers create an eager audience by incorporating the best parts of the film and form a synopsis of
what the film is about and give and idea of what the audience can expect. They do this by including an
introduction and some form of conflict around the middle of the trailer. Thus leaving the audience on
a cliff hanger and creating a series of questions produced by audience members that will only be
answered if they watch the film.
• Trailers tend to use the best and most iconic visual images of the film. These usually consist of either
the main franchise and iconic brand of the use of staring A-List actors and main characters within the
film.

3. Spider Man
• The intro to the trailer immediately introduces the story and generates a
question of where his father has disappeared and what are his reasons for doing
so.

4. • The images show the main actor
being isolated in all forms of life
and life at school. This makes the
audience wonder why is he alone
and wether or not their is an
underlying reason for his isolation.
• These visual images also make the
main character stand out from the
screen and expresses his
uniqueness amongst the rest of his
peers.

5. • The new spider man has used the
franchise of the main story and
has used less recognizable actors
so they do not obscure the iconic
universal brand that is Spider Man.
They has delved into the origins of
the creation and generation of
spiderman to complete any
wondrous questions audiences
across the world may have and has
even been able to generate new
questions.

6. • These images show the new uses of
CGI across many years and the impact
it can have in the new film and show
improvements in quality that the
previous spiderman movies may not
have been able to use. Additionally, the
trailer has failed to show the villain
and has left the audience on a desire
to investigate who the new spider man
is conflicting with. Overall, creating a
thrilling action movie.