Content analysis

1. Annabelle Trailer
Shot no. Shot type Shot length Scene no. Content/Purpose
1 Establishing
shot
2 seconds 1 Establish the opening setting of the film
2 Wide shot 4 seconds 2 Woman walks from corridor into bedroom. Purpose is to show the
characters of the film.
3 Close up
using rule
of thirds
5 seconds 2 To show that a character is expecting a child.
4 Mid shot 3 seconds 2 Female character moves as another character enters.
5 Low angle
wide shot
1 second 2 Male character enters with prop in arms for female character
6 Close up 1 second 2 Females expression
7 Two shot 3 seconds 2 Opening box
8 Mid shot 2 seconds 2 Viewing doll and removing from box
9 Wide shot 5 seconds 2 Removing doll from box
10 Mid shot 3 seconds 2 Placing doll on shelf
11 Fade to
black
2 seconds Used to build tension
12 Title screen 2 seconds Used to inform
13 Establishing
shot
1 second 3 Establishing setting
14 Panning
Mid shot
9 second 4 Couple sleeping in bed
15 Wide
exterior
shot
5 seconds 5 Shows window of house next door and the family sleeping being
murdered.
16 Close up
using rule
of thirds
3 seconds 5 Female character wakes up after hearing screams.
17 Mid shot
using rule
of thirds
4 seconds 5 Female wakes up partner.
18 Fade to
black
1 second Used to build tension
19 Close up 1 second 6 Male gets up to leave room.
20 Mid shot 1 second 6 Male leaves room
21 Fade to
black
<1 second Used to build tension
22 Panning
mid shot
14 second
shot
7 Female goes into cupboard and get dressing gown.
23 Mid shot 2 seconds 7 Woman standing in doorway cradling the Annabelle doll.
24 Mid shot 10 seconds 7 Main female’s reaction of woman standing in doorway as another
male appears behind her.
25 Fade to
black
<1 second Used to build tension
26 Close up 1 second 8 Male stabs woman
27 Fade to
black
<1 second Used to build tension
28 Close up 1 second 9 Main male tackles knife from the other male character.
29 Fade to <1 second 9 Used to build tension

2. Annabelle Trailer
black
30 Close up 1 second 9 Close up of knife
31 Fade to
black
<1 second Used to build tension
32 Close up <1 second 9 Intruding woman runs away.
33 Fade to
black
<1 second Used to build tension
34 Mid shot <1 second 9 Main male character dives onto intruding woman stabbing her in the
back.
35 Fade to
black
<1 second Used to build tension
36 Two shot 1 second 9 Main male goes to his partner.
37 Fade to
black
<1 second Used to build tension
38 Wide shot 2 seconds 10 Intruding woman sits against a wall with Annabelle doll on her lap.
39 Fade to
black
1 second Used to build tension
40 Title screen 2 seconds Used to inform
41 Mid shot,
zoom
4 seconds 10 Zooming onto the face of the Annabelle doll
42 Title screen 4 seconds Used to inform
43 Close up
zoom
6 seconds 10 Blood dripping onto the face of the Annabelle doll
44 Fade to
black title
screen
5 seconds Used to build tension and inform
45 Fade to
black
7 seconds Used to build tension
46 Mid shot 10 seconds 11 Annabelle doll rocking in rocking chair
47 Title screen 3 seconds Used to inform
48 Title screen 2 seconds Used to inform
49 Title screen 1 second Used to inform
Looking at the amount of shots and the range of shot types in just this one trailer I can see that
when it comes to creating my own production, in order to make it successful I will need to use a
range of shots that range in length from a couple of seconds up to 10 seconds or more. I also found
from this trailer that the shots that I use will need to have links between each scene allowing for
continuity, allowing my audience to make sense of what is happening.