Product Research Presentation

1. SAMPLE
Don't find customers for your products, finds
products for your customers. -Seth Godin
PRODUCT RESEARCH
WORK
A short presentation by
Marialyn Paglicauan
Amazon FBA Specialist

2. PRODUCT RESEARCH
METHOD There are two methods to find potential products for
Amazon. Manual and Automated.
Automated Method
Manual Method

3. PRODUCT RESEARCH
CRITERIA
01
• No Variations
• No Bundles
• Keyword Search Volume
(2000 & Up)
• Not Patented/Trademark
• No Hazmat/Gated
Category
• Not Breakable/Electronic
• Eligible for Advertising/PPC
• With current Market Trends
• Item Weight (3lbs &
below)
• Room for Improvement
• Ave. Price ($25 to $45)
• Ave. Sales (300 & up)
• Ave. Revenue ($7,000 &
up)
• Ave. Review Count (500 &
below)
• Profit Margin (30% & Up)
02 03

4. Finding Product
Data Analysis
Product Analysis
Target Market
Sourcing Supplier
Product Improvement
PRODUCT RESEARCH
PROCESS

5. We are doing Manual Method. For data analysis, we're
using Helium 10 X-ray.
PRODUCT RESEARCH
FINDING PRODUCT

6. For this example, I have chosen "bamboo plastic wrap
dispenser" as it has NO VARIATIONS and NO BUNDLES.
PRODUCT RESEARCH
FINDING PRODUCT
Disclaimer: This chosen product is for sample purposes only.

7. Now that we have a product idea, we can now bring our
search to Amazon website.
PRODUCT RESEARCH
FINDING PRODUCT
Disclaimer: This chosen product is for sample purposes only.
Bamboo Plastic Wrap
Dispenser with Slide Cutter

8. Enter the keyword to Amazon search bar and run Helium
chrome Xray.
PRODUCT RESEARCH
DATA ANALYSIS
Disclaimer: This chosen product is for sample purposes only.

9. Disclaimer: The result is based on the date the product research has
been done. Data may change depending on the time being searched.
PRODUCT RESEARCH
DATA ANALYSIS
It has monthly sales and revenue count which means that there
is demand and people are buying the product.

10. Related Keywords
PRODUCT RESEARCH
DATA ANALYSIS
Disclaimer: The result is based on the date the product research has
been done. Data may change depending on the time being searched.

11. $7,000 Monthly Less than 500
$25 to $45.
I have chosen this product because it's within the target range and
has a low review count.
PRODUCT RESEARCH
DATA ANALYSIS
AVERAGE
REVENUE
TARGET
REVIEW
PRICE
RANGE
$25,165 $43 30

12. After analyzing the extracted data from Xray, we need to check
if the overall data meets the criteria in price, sales, revenue, and
review count.
PRODUCT RESEARCH
DATA ANALYSIS

13. DATA ANALYSIS
AVERAGE
SALES
AVERAGE
REVENUE
AVERAGE
PRICE
AVERAGE
REVIEW
$42.57 30
$25,164.56
553
Disclaimer: Of course, there are ideal criteria for a potential product. But most likely this is
dependent on the business owner's set criteria.

14. Now that we have a product idea, we can now bring our search to
Google Trends and Amazon website .
PRODUCT RESEARCH
PRODUCT ANALYSIS
Ideal Products
In actual work, an ideal
potential product:
• SOLVES A PROBLEM to
the customers
• Has HIGH DEMAND with
low competitors
• Is NOT A SEASONAL
product

15. • Past 5 years
• United States
PRODUCT RESEARCH
PRODUCT ANALYSIS
The result shows this is not a seasonal product.

16. We will then determine if our product meets all our product criteria
checklist.
PRODUCT RESEARCH
PRODUCT ANALYSIS
PATENT
GATED/RESTRICTED
CATEGORY
HAZMAT
No patent found
No HAZMAT
concerns
Product does not
belong to the said
category

17. We will then determine if our product meets all our product criteria
checklist.
PRODUCT RESEARCH
PRODUCT ANALYSIS
PPC
ELIGIBILITY
PRODUCT ROOM
FOR IMPROVEMENT
WEIGHT
Product is eligible
for sponsored ad
campaigns
Product weight is
1.93lbs and is
within our limit
Based on competitor
listing and product
reviews, the said item
can be improved.

18. PRODUCT RESEARCH
TARGET MARKET
• People who like their
drawers neat and
organized.
Now we identify the target customers.
• People who preferred
earth-friendly
materials.

19. We now need to find suppliers from Alibaba or other sites in order to find
the product cost. In this case, I searched for suppliers in Alibaba.
PRODUCT RESEARCH
SUPPLIER SOURCING
Get from suppliers with TRADE ASSURANCE and VERIFIED
SUPPLIER badges.

20. PRODUCT RESEARCH
SUPPLIER SOURCING
Now that we have found the product cost, we can now use the
profitability calculator to get our Amazon Fees and net margin.

21. Target Market
PRODUCT RESEARCH
Method used
Profitability Calculator

22. PRODUCT FEES AND PROFIT
SHIPPING
FEES
NET
PROFIT
AMAZON
FEES
NET
MARGIN
Via sea
shipping
$1.75
Selling on Amazon Fee
$5.85
$19.96 51.19%
Fulfillment by Amazon
Fee $5.79
Storage Cost Per Unit
Sold $0.15

23. Let's dive into reviews. We can also use Helium 10 Review
Insights.
PRODUCT RESEARCH
PRODUCT IMPROVEMENT

24. Customer reviews will determine which area requires product
improvement.
PRODUCT RESEARCH
PRODUCT IMPROVEMENT

25. PRODUCT RECOMMENDATION
NEGATIVE
REVIEWS
FINAL
RECOMMENDATION
POSITIVE
REVIEWS
After gathering positive and negative reviews, we can now come up with a
recommendation for improvements.
• The dispenser is really nice looking.
It looks more attractive than the
store packaging.
• It keeps the drawers organized,
keeps the smell of my food last
longer, and I love it.
• Plastic wrap does not slide out of
the dispenser easily.
• Regular size aluminum foil, cling
wrap and even press and seal
won’t fit.
• Doesn't cut easily.
• The magnet that holds the lid in
place is not strong.
• Item has discoloration.
• The product arrived with cracks.
• Must be compatible with the most
plastic wrap on the market.
• Secures each roll is holding in
place to keep it from losing during
dispensing.
• Ensures the sliding cutter is safe
and provides perfect cutting.
• Only used fully matured bamboo
to secure material strength.

26. We now have a potential product ready for further validation
and can be used for Private Labelling
END OF PRODUCT
RESEARCH STAGE

27. LET'S GROW
YOUR BUSINESS!
EMAIL ADDRESS:
marialynp0428@gmail.com
WHATSAPP:
(+63)915 134 4119
VIBER:
(+63)915 134 4119
LINKEDIN:
https://bit.ly/3KjR7vU
Marialyn Paglicauan
Amazon FBA Specialist

28. THANK YOU!