This document discusses how the media product represents certain social groups. It represents young people, particularly young male solo artists and bands. It portrays young people in a positive light as high-achieving musicians and shows the support between young musicians and fans. The genres featured are mainly indie rock, rock, and acoustic music. Visual elements like grainy photos and earth-toned colors were used to represent these genres and fit related stereotypes. The magazine aims to show a different side of young people and musicians as hard-working and focused individuals, challenging popular beliefs.

1. 2. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL GROUPS?
Kris Leonard

2. My media product represents several social groups,
such as male solo artists, young bands and generally
young people. I think that it represents young people
in quite a positive way as the people featuring in it are
mainly young musicians. It conveys them as high
achievers and I think it shows a positive side of young
people that isn’t often shown in the media. I think it
shows a good sense of community between young
musicians and young music fans as they are showing
a lot of support for sprouting musicians in buying this
magazine. In terms of genre, most of the acts in my
magazine fit in to the genre of ‘indie rock’, ‘rock’ and
‘acoustic’. This shows through a few things which are
as follows-

3. FRONT COVER
I have adjusted the levels on the main image of the main image to make it
appear more grainy and urban. This fits in to the genres of ‘Alternative’ or
‘Rock’. The clothes that the cover star is wearing and the style of his hair
could
potentially be stereotyped as ‘Alternative’ or ‘Indie’. Also, the title of the
magazine ‘AUX’ is short for ‘Auxiliary input’ which is something often found
on a
guitar amp, a common part of a musicians life. Also, the colours I have used
for
the text, puffs etc… are very earthy, almost bland colours which fit into the
genres of music that are featured.

4. CONTENTS PAGE
The text, particularly on the contents page, doesn’t have a consistent size
which I think is reflective of the target audience as they are alternative and
anti-conformists. I adjusted the levels on this image to make the colours
darker
so that it appears more urban. Again, the clothes that the person in the
main
image is wearing and the style of his hair could be stereotyped to fit into the
Alternative and the Rock scene. The amount of articles shown on the
contents
page shows that there is a lot going on in the scene which shows a
positive,
productive side of young musicians and young people in general.

5. DOUBLE PAGE SPREAD
For the background on this I used the original background of the image as
the
colour is quite bland and earthy. This colour was used regularly throughout
the
production process. The text used for the header is weathered and
decaying.
This makes it look quite rugged which fits into the genres of Rock and
Alternative. Also, in the actual interview the star is very polite and
intellectual.
This shows a well mannered, sophisticated side of young people that might
not
normally be recognised.

6. I think my magazine shows a very different
side to young people. Contrary to popular
media belief it shows them to be hard
working and focused. It acts as a bridge to
show the rest of the population that young
people can be productive, high achieving
individuals. It also acts as a gateway for
young musicians to break out into the world
of music which shows a very good sense of
unity between young musicians and young
music fans.