Jeroen van Geel, Understanding brands workshop
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This document provides information for understanding brands and their personalities. It lists various archetypes that represent core motivations and desires, such as the Creator who desires to create something of enduring value. It also lists personality traits like adventurous, ambitious, and cheerful that can be used to describe a brand. The workshop materials aim to help define a brand's personality.
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This document discusses interpersonal skills and emotional intelligence. It covers four components of interpersonal skills: self-awareness, self-management, social awareness, and social skills. It then provides more details on self-awareness, self-regulation, social awareness, and techniques for handling people. The document also discusses transactional analysis theory, different ego states, life positions, and types of transactions. It covers emotional intelligence concepts like understanding yourself and others and managing yourself and relationships. Finally, it provides tips on dealing with different difficult personality types.
Carl rogers Theory of personality
Carl Rogers developed a theory of personality centered around the concept of self-actualization. He believed that every person has a tendency towards self-actualization by achieving their goals and desires. Self-actualization occurs when a person's ideal self is congruent with their real self, making them a "fully functioning person." Rogers emphasized unconditional positive regard, empathy, and congruence as therapeutic techniques to help clients grow towards their ideal self.
Shame (1) (1)
This document discusses shame, its origins, and how it relates to addiction. It defines shame as an intensely painful feeling of being flawed and unworthy of love. Shame is normally developed in early childhood through interactions with caregivers. For addicts, shame can drive substance abuse as a means to escape feelings of shame, though this creates an addictive spiral. Overcoming shame requires developing self-compassion and replacing shame with self-affirmation. Therapies aim to help people directly experience and soothe shame through social connection and self-care.
Journey to sef development
Self development is a big challenge for managers. This presentation takes help from management science as well as from religious studies.
The A-Z of How To Be More Of You
An A-Z of How To Be More Of You
www.bemoreofyou.com
Personal and Professional Coaching
For those who want more our of life
Journey to sef development
A person may create competitive advantages by exploring inner world of self. This provide an opportunity to identify own potential & sharpening it
Continuous Self-development is a basic need for leadership role which provide additional benefits to lead & deliver.
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The document provides the top 20 tasks for an OECD website based on user voting. The top task is "Country surveys/reviews/reports" with 9% of the total vote. The second and third tasks are "Compare country statistical data" and "Statistics on one particular topic". Most of the top tasks relate to accessing, comparing, and understanding country data and publications from the OECD. The document also includes charts showing the percentage of votes for each task and the cumulative percentage of votes.
Gerry McGovern, Secrets of customer centric
This document contains the results of a survey conducted by the Norwegian Cancer Society to identify the most important tasks and topics their website should focus on. The top voted tasks were about cancer treatment, symptoms, prevention, research results, and choosing a hospital. Other highly voted tasks included information for patients, relatives, screening programs, life after treatment and guidance on doctor visits. The Cancer Society aims to improve their online offerings based on these survey results.
Jeroen van Geel, Product personality presentation
This document outlines a presentation about product personality given by Jeroen van Geel. It discusses how users automatically attribute human behaviors and personalities to products. Having the right product personality can help the product better match a user's self-image. The presentation covers defining product personality, understanding brands and users, and provides examples of personality traits for different products.
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Kari Hamnes, Bedre digitale kundeopplevelser
The document is a collection of random Flickr photo URLs and short phrases with no clear overall theme or narrative. It includes links to photos of cars, web design, luggage and more. Interspersed are short questions or statements about starting something, resources and contact with organizations. The document lacks coherence and a discernible purpose.
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Story Telling Master Class - Jennifer Morilla
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Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
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• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
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- 3. NO-NONSENSE, DIRECT, CONFIDENT, OUTLAW !3
- 6. CREATIVE, HUMOUROUS, DECISIVE, CREATOR
- 7. ARCHETYPES ARCHETYPE MOTIVATION MOTTO CORE DESIRE CREATOR Stability & control If it can be imagined, it can be created. Create something of enduring value. CAREGIVER Stability & control Love your neighbor as yourself. Protect people from harm. RULER Stability & control Power isn’t everything, it’s the only thing. Control. JESTER Belonging & enjoyment If I can’t dance I don’t want to be part of your revolution. To live in the moment with full enjoyment. REGULAR GAL/GUY Belonging & enjoyment All man and women are created equal. Connection with others. LOVER Belonging & enjoyment I only have eyes for you. Attain intimacy and experience sexual pleasure. HERO Risk & mastery Where there’s a will, there’s a way. To prove one’s worth through courageous and difficult action. OUTLAW Risk & mastery Rules are meant to be broken. Revenge or revolution. MAGICIAN Risk & mastery It can happen! Knowledge of the fundamental laws of how the universe works. INNOCENT Independence & fulfillment Free to be you and me. To experience paradise. EXPLORER Independence & fulfillment Don’t fence me in. The freedom to find out who you are through exploring the world. SAGE Independence & fulfillment The truth will set you free. The discovery of truth.