This document contains the results of a survey conducted by the Norwegian Cancer Society to identify the most important tasks and topics their website should focus on. The top voted tasks were about cancer treatment, symptoms, prevention, research results, and choosing a hospital. Other highly voted tasks included information for patients, relatives, screening programs, life after treatment and guidance on doctor visits. The Cancer Society aims to improve their online offerings based on these survey results.
TITEL The Web communicator’s dilemma
LOKALE Aulaen
OPLÆGSHOLDER Gerry McGovern
TID Tirsdag 09.00 - 10.00
SPROG Engelsk
SYNOPSIS
The Web demands that we change the way we communicate. Instead of focusing on getting attention we need to much more focus on giving attention. We need to use content to help people do what they came to our website to do. A web communicator must become a service professional.
Become a Canadian Breast Cancer Foundation CIBC Run for the Cure Corporate TeamF Katz
Joining a corporate team for the Canadian Breast Cancer Foundation's CIBC Run for the Cure provides benefits like team t-shirts, access to team tents and guest speakers at select event sites. Many companies get involved because their employees have been affected by breast cancer and want to support fundraising initiatives. Forming a corporate team fosters a spirit of community support and positive energy for an important cause.
Joining a corporate team for the Canadian Breast Cancer Foundation's CIBC Run for the Cure provides benefits like team t-shirts, access to team tents and guest speakers at select event sites. Many companies get involved because their employees have been affected by breast cancer and want to support fundraising initiatives. Forming a corporate team fosters a spirit of community support and positive energy for an important cause.
The new Harbor Dental Society website at www.harbordentalsociety.org will provide portals for members, professionals, and the public. It will offer member resources including CE programs, CPR courses, practice support, a member directory, and a find-a-dentist portal for referrals. The website is launching soon and will make it easy for members to access benefits and resources.
Students crossing global borders AEF 2014Julie Lindsay
New World: Students crossing global borders
Borders are crossed and intercultural understanding takes place when students connect, collaborate and co-create meaningful actions and products. This session will share recent global examples and encourage learning about the world with the world through technology supported interactions and projects.
This document summarizes a workshop on developing social media strategies. The workshop covered principles of effective social media strategy, playing a simulation game in small groups, and reflecting on applications to organizational communications. Attendees learned about integrating social media with overall communications plans, addressing organizational culture challenges, and taking small incremental steps towards social media adoption. The document provides examples of how nonprofits have successfully used social media and outlines a process for developing a social media strategy including identifying objectives, audiences, tools, and metrics for evaluation.
This document provides an overview of a Flat Classroom Workshop on getting started with intercultural communication and a participant action project. It outlines the agenda which includes cultural scavenger hunt activities, discussions on sharing cultural backgrounds and defining culture, and brainstorming phases for coming up with ideas to address the digital divide. Guidelines are provided for participating in the backchannel discussion and collaborating on projects using various digital tools.
TITEL The Web communicator’s dilemma
LOKALE Aulaen
OPLÆGSHOLDER Gerry McGovern
TID Tirsdag 09.00 - 10.00
SPROG Engelsk
SYNOPSIS
The Web demands that we change the way we communicate. Instead of focusing on getting attention we need to much more focus on giving attention. We need to use content to help people do what they came to our website to do. A web communicator must become a service professional.
Become a Canadian Breast Cancer Foundation CIBC Run for the Cure Corporate TeamF Katz
Joining a corporate team for the Canadian Breast Cancer Foundation's CIBC Run for the Cure provides benefits like team t-shirts, access to team tents and guest speakers at select event sites. Many companies get involved because their employees have been affected by breast cancer and want to support fundraising initiatives. Forming a corporate team fosters a spirit of community support and positive energy for an important cause.
Joining a corporate team for the Canadian Breast Cancer Foundation's CIBC Run for the Cure provides benefits like team t-shirts, access to team tents and guest speakers at select event sites. Many companies get involved because their employees have been affected by breast cancer and want to support fundraising initiatives. Forming a corporate team fosters a spirit of community support and positive energy for an important cause.
The new Harbor Dental Society website at www.harbordentalsociety.org will provide portals for members, professionals, and the public. It will offer member resources including CE programs, CPR courses, practice support, a member directory, and a find-a-dentist portal for referrals. The website is launching soon and will make it easy for members to access benefits and resources.
Students crossing global borders AEF 2014Julie Lindsay
New World: Students crossing global borders
Borders are crossed and intercultural understanding takes place when students connect, collaborate and co-create meaningful actions and products. This session will share recent global examples and encourage learning about the world with the world through technology supported interactions and projects.
This document summarizes a workshop on developing social media strategies. The workshop covered principles of effective social media strategy, playing a simulation game in small groups, and reflecting on applications to organizational communications. Attendees learned about integrating social media with overall communications plans, addressing organizational culture challenges, and taking small incremental steps towards social media adoption. The document provides examples of how nonprofits have successfully used social media and outlines a process for developing a social media strategy including identifying objectives, audiences, tools, and metrics for evaluation.
This document provides an overview of a Flat Classroom Workshop on getting started with intercultural communication and a participant action project. It outlines the agenda which includes cultural scavenger hunt activities, discussions on sharing cultural backgrounds and defining culture, and brainstorming phases for coming up with ideas to address the digital divide. Guidelines are provided for participating in the backchannel discussion and collaborating on projects using various digital tools.
Content Against Cancer - CSForum13 HelsinkiIda Aalen
- Using the core model to prioritize content in a responsive website
- How content governance is improved by a clear and defined core message
- How content is enhanced by working collaboratively and interdisciplinarily
- Amazing results!
In an age of increasing complexity, prioritizing will be a key skill. It’s easy to add a feature or content, much harder to take away, or to never add at all. How do you identify what your customers really care about, and then be able to defend your decisions to your team and to management?
The document discusses measuring customer experience at an organization. It provides a list of tasks customers engage in and the percentage of total votes or interactions each task received. The top task, "Treatment of Cancer", received 5.9% of the total votes. The list also separates tasks into those more relevant to customers versus employees/stakeholders. It recommends identifying top tasks to measure and improve upon to enhance the customer experience.
Learn about a management model that truly focuses on the experience your customers have when they are using your website or app, and why delivering the right content is essential to the online customer experience. Top Tasks Management helps you identify what matters most to your customers and tests those top tasks to measure and improve the success rates and time-on-task. Measure what your customers are doing (customer outcomes), instead of the old, traditional metrics that measure organizational inputs (websites, technologies, content, apps.) This workshop will show you how digital transformation is in essence about transforming organization-centric metrics into customer-centric metrics.
This year, participants in Walks for Cancer events can choose to dedicate donations and pledges to supporting breast cancer services in Waukesha County. In the past, funds from these walks have brought new breast imaging technology to local medical centers, provided specialized training for staff, and enabled access to clinical trials for breast cancer patients.
RadiatingHope is a non-profit organization that provides radiation equipment and training to cancer treatment centers in developing countries around the world. They have delivered equipment and provided training in countries including Senegal, Ukraine, Honduras, Tanzania, and Panama. RadiatingHope also raises funds through activities like climbing mountains and selling prayer flags to continue their mission of expanding access to cancer care globally. They invite individuals to join their professional society with membership levels starting at $350 annually to support this work.
The dental practice of Dr. Hart and Dr. Stern began using an antioxidant scanner to measure patients' antioxidant levels. This was well-received by patients and increased business for the practice. It generated scan fees and led some patients to purchase supplements. The scanner helped promote the practice as preventatively-focused and brought in new patients. It also motivated staff through bonus incentives. Within two months, scans and supplement sales increased, generating over $4,000 in revenue for the practice. The scanner received positive publicity that attracted interest from other dental offices.
This newsletter from the CARP chapter provides information on upcoming events and topics of interest to members. It includes summaries of a roundtable discussion on the potential merger of two local hospitals, important contact numbers, the benefits of volunteering for older adults, tips on downsizing homes, and details on the Canada Pension Plan. The next events from the CARP chapter will focus on computer skills and seniors' travel.
It is our great pleasure and honor to extend to you a warm invitation to participate in the Global Conference on Cancer & Oncology Research to be held on March 04-05, 2019 at the shopping capital of the Middle East that is Dubai which is situated on the Persian Gulf coast of the United Arab Emirates.
The World Cancer Congress 2019 will be the world’s largest international gathering of clinicians, researchers and scientists in the field of Cancer and Oncology with delegates from various countries attending this Conference will provide an ideal forum to discuss the latest findings, put them into context and understand how they affect your practice day to day.
https://www.ologymavens.com/cme/oncology/cancer-conferences
The document provides an agenda and overview for an educational health app. It includes sections on company overview, personas for target audiences, key opinion leaders on social media and blogs, competition, marketing tactics, a PR kit, video testimonials, social media strategy, gamification ideas, app metrics, and strategies for increasing app discovery and downloads. The goal is to teach basic healthy practices and support for disease prevention and recovery through modern science. Tactics discussed include paid social media, partnerships, events, referral programs, and optimizing the app listing for discovery.
This case study describes the partnership between the Radiology Department Chair and the Vice President of Marketing at Baystate Health to transform the patient experience for breast imaging services. They implemented a 6-step process to change the organizational culture to focus on patient needs based on feedback. This included training leaders and staff, implementing a service promise, and rewarding staff for prioritizing patient care. As a result, diagnostic mammography volumes increased 17% and biopsies increased 36% in the first 4 months after moving locations, showing the positive impact of the new patient-centered approach.
ZenOnco.io :
"Saving lives from cancer"
We provide end-to-end care to cancer patients regarding both medical (surgery, chemo, radiation, advanced treatment) as well as complementary treatment (eg, Anti Cancer Diet, Medical Cannabis, Ayurveda, etc) to improve their quality of life and increase chances of cure.
We educate and empower patients and their caregivers, plan their treatment roadmap, standardize service providers, facilitate treatment for last-mile care delivery, connect with other survivors, and do regular follow-ups. We are leveraging technology to do this in a scalable manner. For instance, we were recognized at ESMO for launching the World’s first tool to generate free directional Integrative Oncology treatment reports (ZIOPAR). We have also recently launched a community platform to connect cancer patients, survivors & caregivers (akin to Quora for Integrative Oncology).
The cancer journey itself is long and complicated - we aspire to be a constant companion throughout this journey for any need and requirement to extend life and improve quality of life. We help with:
Medical treatment: Identifying which oncologist to meet, validating treatment opinions, getting high-quality affordable diagnostic tests, searching for best available hospitals (from least-cost to best-facility to most-optimal), helping patients take the treatment, post-treatment rehabilitation
Complementary treatment: Helping with side effects & symptoms management through scientific evidence-based protocols involving Medical Cannabis, Ayurveda, Anti cancer diet, Oxygen therapy, etc
Few important resources:
You can find few important links here - this includes list of oncologists, dietitian connect, medical cannabis, AI-based treatment report, cancer survivor stories: https://linktr.ee/zenoncoio
We understand that it is very easy to get lost in this whole new world of cancer. Our dedicated team of cancer coaches shall be your constant companions to help you navigate through this entire cancer journey and shall provide all the comfort that you may need. You can connect with our cancer coaches by calling or sending WhatsApp at +919930709000.
https://zenonco.io/
Social Media Links:
Facebook: https://www.facebook.com/ZenOnco.ioOfficial
Instagram: https://www.instagram.com/zenoncoio
LinkedIn: https://in.linkedin.com/company/zenonco-io
Twitter: https://twitter.com/ZenOncoIO
YouTube:
https://www.youtube.com/c/ZenOncoIo
Vf Presentation Herbst Campbell May 2008Teresa Hall
If you want to share a great concept, get healthier and wealthier, check out the 15 minute short presentation.
email me if you want more info.
communiationandmore@yahoo.com
Teresa
The document summarizes the Shaw Regional Cancer Center's internet marketing plan. It analyzes their current website performance and competitors. It recommends improving the website to promote cancer prevention, screenings, and the Shaw's services. Goals are to engage users, educate the public, and increase patient flow. Strategies include using social media to share success stories, educating physicians, and promoting free screenings and fundraising.
Post rebrand - is it too early to reinvest? Making the case for comms worksho...CharityComms
Ali Sanders, head of brand, Macmillan Cancer Support
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Engaging Physicians & Customers in the ExperienceRenown Health
Learn how to merge 2 or more cultures into one. Read how this is important especially as competitors become collaborators. Read how the chief physician and vice president of marketing worked together with team members, referring physicians and patients to exceed customer expectations for service and its resulting impact on increasing referrals and volumes.
Applying Behavioural Science: evaluating the impact of your messages | Psycho...CharityComms
Ashley Perry, associate advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Artez Interactive - Trends in 'a-thon' Fundraising Part 2: United StatesArtez Interactive
The economy had a major impact on programs in 2009. A couple of weeks ago we discussed the results of Top 20 Walks/Runs/Rides Canada 2009 study. This time we are going to take a closer look at what has been happening in the US. The top thirty "thon" fundraising programs generated more than $1.62 billion in gross revenue for charity last year, down from $1.76 billion in 2008. The collective $133.9 million drop was the first overall decrease in revenue ever recorded in the US. Learn who was up, who was down and why from the fourth annual benchmarking study presented by Run Walk Ride Fundraising Council President David Hessekiel.
OCBIG - MassDept of Health GeoSpacial with CognosRobb Sinclair
The Massachusetts Department of Health created a public website to provide health and environmental data to researchers and policymakers. The website contains statistics on various health outcomes like asthma, cancer, heart attacks, and reproductive outcomes. The data is available at the community, county, and statewide level. It will help members of the community and is intended to be the primary source of health information for groups like public health researchers and policymakers.
3D printing is revolutionizing how we view manufacturing by allowing complex objects to be built up layer by layer. This new technology enables possibilities that were previously unimaginable, like printing prosthetics for soldiers or transplant organs for patients. 3D printing also gives consumers novel options for creating customized products themselves, such as toys. It has transformed fields like medicine and holds promise for further innovations.
The document provides the top 20 tasks for an OECD website based on user voting. The top task is "Country surveys/reviews/reports" with 9% of the total vote. The second and third tasks are "Compare country statistical data" and "Statistics on one particular topic". Most of the top tasks relate to accessing, comparing, and understanding country data and publications from the OECD. The document also includes charts showing the percentage of votes for each task and the cumulative percentage of votes.
Jeroen van Geel, Understanding brands workshopTag-IT
This document provides information for understanding brands and their personalities. It lists various archetypes that represent core motivations and desires, such as the Creator who desires to create something of enduring value. It also lists personality traits like adventurous, ambitious, and cheerful that can be used to describe a brand. The workshop materials aim to help define a brand's personality.
More Related Content
Similar to Gerry McGovern, Secrets of customer centric
Content Against Cancer - CSForum13 HelsinkiIda Aalen
- Using the core model to prioritize content in a responsive website
- How content governance is improved by a clear and defined core message
- How content is enhanced by working collaboratively and interdisciplinarily
- Amazing results!
In an age of increasing complexity, prioritizing will be a key skill. It’s easy to add a feature or content, much harder to take away, or to never add at all. How do you identify what your customers really care about, and then be able to defend your decisions to your team and to management?
The document discusses measuring customer experience at an organization. It provides a list of tasks customers engage in and the percentage of total votes or interactions each task received. The top task, "Treatment of Cancer", received 5.9% of the total votes. The list also separates tasks into those more relevant to customers versus employees/stakeholders. It recommends identifying top tasks to measure and improve upon to enhance the customer experience.
Learn about a management model that truly focuses on the experience your customers have when they are using your website or app, and why delivering the right content is essential to the online customer experience. Top Tasks Management helps you identify what matters most to your customers and tests those top tasks to measure and improve the success rates and time-on-task. Measure what your customers are doing (customer outcomes), instead of the old, traditional metrics that measure organizational inputs (websites, technologies, content, apps.) This workshop will show you how digital transformation is in essence about transforming organization-centric metrics into customer-centric metrics.
This year, participants in Walks for Cancer events can choose to dedicate donations and pledges to supporting breast cancer services in Waukesha County. In the past, funds from these walks have brought new breast imaging technology to local medical centers, provided specialized training for staff, and enabled access to clinical trials for breast cancer patients.
RadiatingHope is a non-profit organization that provides radiation equipment and training to cancer treatment centers in developing countries around the world. They have delivered equipment and provided training in countries including Senegal, Ukraine, Honduras, Tanzania, and Panama. RadiatingHope also raises funds through activities like climbing mountains and selling prayer flags to continue their mission of expanding access to cancer care globally. They invite individuals to join their professional society with membership levels starting at $350 annually to support this work.
The dental practice of Dr. Hart and Dr. Stern began using an antioxidant scanner to measure patients' antioxidant levels. This was well-received by patients and increased business for the practice. It generated scan fees and led some patients to purchase supplements. The scanner helped promote the practice as preventatively-focused and brought in new patients. It also motivated staff through bonus incentives. Within two months, scans and supplement sales increased, generating over $4,000 in revenue for the practice. The scanner received positive publicity that attracted interest from other dental offices.
This newsletter from the CARP chapter provides information on upcoming events and topics of interest to members. It includes summaries of a roundtable discussion on the potential merger of two local hospitals, important contact numbers, the benefits of volunteering for older adults, tips on downsizing homes, and details on the Canada Pension Plan. The next events from the CARP chapter will focus on computer skills and seniors' travel.
It is our great pleasure and honor to extend to you a warm invitation to participate in the Global Conference on Cancer & Oncology Research to be held on March 04-05, 2019 at the shopping capital of the Middle East that is Dubai which is situated on the Persian Gulf coast of the United Arab Emirates.
The World Cancer Congress 2019 will be the world’s largest international gathering of clinicians, researchers and scientists in the field of Cancer and Oncology with delegates from various countries attending this Conference will provide an ideal forum to discuss the latest findings, put them into context and understand how they affect your practice day to day.
https://www.ologymavens.com/cme/oncology/cancer-conferences
The document provides an agenda and overview for an educational health app. It includes sections on company overview, personas for target audiences, key opinion leaders on social media and blogs, competition, marketing tactics, a PR kit, video testimonials, social media strategy, gamification ideas, app metrics, and strategies for increasing app discovery and downloads. The goal is to teach basic healthy practices and support for disease prevention and recovery through modern science. Tactics discussed include paid social media, partnerships, events, referral programs, and optimizing the app listing for discovery.
This case study describes the partnership between the Radiology Department Chair and the Vice President of Marketing at Baystate Health to transform the patient experience for breast imaging services. They implemented a 6-step process to change the organizational culture to focus on patient needs based on feedback. This included training leaders and staff, implementing a service promise, and rewarding staff for prioritizing patient care. As a result, diagnostic mammography volumes increased 17% and biopsies increased 36% in the first 4 months after moving locations, showing the positive impact of the new patient-centered approach.
ZenOnco.io :
"Saving lives from cancer"
We provide end-to-end care to cancer patients regarding both medical (surgery, chemo, radiation, advanced treatment) as well as complementary treatment (eg, Anti Cancer Diet, Medical Cannabis, Ayurveda, etc) to improve their quality of life and increase chances of cure.
We educate and empower patients and their caregivers, plan their treatment roadmap, standardize service providers, facilitate treatment for last-mile care delivery, connect with other survivors, and do regular follow-ups. We are leveraging technology to do this in a scalable manner. For instance, we were recognized at ESMO for launching the World’s first tool to generate free directional Integrative Oncology treatment reports (ZIOPAR). We have also recently launched a community platform to connect cancer patients, survivors & caregivers (akin to Quora for Integrative Oncology).
The cancer journey itself is long and complicated - we aspire to be a constant companion throughout this journey for any need and requirement to extend life and improve quality of life. We help with:
Medical treatment: Identifying which oncologist to meet, validating treatment opinions, getting high-quality affordable diagnostic tests, searching for best available hospitals (from least-cost to best-facility to most-optimal), helping patients take the treatment, post-treatment rehabilitation
Complementary treatment: Helping with side effects & symptoms management through scientific evidence-based protocols involving Medical Cannabis, Ayurveda, Anti cancer diet, Oxygen therapy, etc
Few important resources:
You can find few important links here - this includes list of oncologists, dietitian connect, medical cannabis, AI-based treatment report, cancer survivor stories: https://linktr.ee/zenoncoio
We understand that it is very easy to get lost in this whole new world of cancer. Our dedicated team of cancer coaches shall be your constant companions to help you navigate through this entire cancer journey and shall provide all the comfort that you may need. You can connect with our cancer coaches by calling or sending WhatsApp at +919930709000.
https://zenonco.io/
Social Media Links:
Facebook: https://www.facebook.com/ZenOnco.ioOfficial
Instagram: https://www.instagram.com/zenoncoio
LinkedIn: https://in.linkedin.com/company/zenonco-io
Twitter: https://twitter.com/ZenOncoIO
YouTube:
https://www.youtube.com/c/ZenOncoIo
Vf Presentation Herbst Campbell May 2008Teresa Hall
If you want to share a great concept, get healthier and wealthier, check out the 15 minute short presentation.
email me if you want more info.
communiationandmore@yahoo.com
Teresa
The document summarizes the Shaw Regional Cancer Center's internet marketing plan. It analyzes their current website performance and competitors. It recommends improving the website to promote cancer prevention, screenings, and the Shaw's services. Goals are to engage users, educate the public, and increase patient flow. Strategies include using social media to share success stories, educating physicians, and promoting free screenings and fundraising.
Post rebrand - is it too early to reinvest? Making the case for comms worksho...CharityComms
Ali Sanders, head of brand, Macmillan Cancer Support
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Engaging Physicians & Customers in the ExperienceRenown Health
Learn how to merge 2 or more cultures into one. Read how this is important especially as competitors become collaborators. Read how the chief physician and vice president of marketing worked together with team members, referring physicians and patients to exceed customer expectations for service and its resulting impact on increasing referrals and volumes.
Applying Behavioural Science: evaluating the impact of your messages | Psycho...CharityComms
Ashley Perry, associate advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Artez Interactive - Trends in 'a-thon' Fundraising Part 2: United StatesArtez Interactive
The economy had a major impact on programs in 2009. A couple of weeks ago we discussed the results of Top 20 Walks/Runs/Rides Canada 2009 study. This time we are going to take a closer look at what has been happening in the US. The top thirty "thon" fundraising programs generated more than $1.62 billion in gross revenue for charity last year, down from $1.76 billion in 2008. The collective $133.9 million drop was the first overall decrease in revenue ever recorded in the US. Learn who was up, who was down and why from the fourth annual benchmarking study presented by Run Walk Ride Fundraising Council President David Hessekiel.
OCBIG - MassDept of Health GeoSpacial with CognosRobb Sinclair
The Massachusetts Department of Health created a public website to provide health and environmental data to researchers and policymakers. The website contains statistics on various health outcomes like asthma, cancer, heart attacks, and reproductive outcomes. The data is available at the community, county, and statewide level. It will help members of the community and is intended to be the primary source of health information for groups like public health researchers and policymakers.
3D printing is revolutionizing how we view manufacturing by allowing complex objects to be built up layer by layer. This new technology enables possibilities that were previously unimaginable, like printing prosthetics for soldiers or transplant organs for patients. 3D printing also gives consumers novel options for creating customized products themselves, such as toys. It has transformed fields like medicine and holds promise for further innovations.
Similar to Gerry McGovern, Secrets of customer centric (20)
The document provides the top 20 tasks for an OECD website based on user voting. The top task is "Country surveys/reviews/reports" with 9% of the total vote. The second and third tasks are "Compare country statistical data" and "Statistics on one particular topic". Most of the top tasks relate to accessing, comparing, and understanding country data and publications from the OECD. The document also includes charts showing the percentage of votes for each task and the cumulative percentage of votes.
Jeroen van Geel, Understanding brands workshopTag-IT
This document provides information for understanding brands and their personalities. It lists various archetypes that represent core motivations and desires, such as the Creator who desires to create something of enduring value. It also lists personality traits like adventurous, ambitious, and cheerful that can be used to describe a brand. The workshop materials aim to help define a brand's personality.
Jeroen van Geel, Product personality presentationTag-IT
This document outlines a presentation about product personality given by Jeroen van Geel. It discusses how users automatically attribute human behaviors and personalities to products. Having the right product personality can help the product better match a user's self-image. The presentation covers defining product personality, understanding brands and users, and provides examples of personality traits for different products.
Kari Hamnes, Bedre digitale kundeopplevelserTag-IT
The document is a collection of random Flickr photo URLs and short phrases with no clear overall theme or narrative. It includes links to photos of cars, web design, luggage and more. Interspersed are short questions or statements about starting something, resources and contact with organizations. The document lacks coherence and a discernible purpose.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
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9. Kreftforeningen jobber med å forbedre sitt tilbud på nett.
Tasks
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Treatment of Cancer (therapies , adverse effects , risks,
prognosis)
Symptoms of cancer
Preventing cancer - what can you do?
Cancer (symptoms, prognosis, treatment)
Research (latest results)
Choosing a hospital for cancer treatment (waiting times,
best deals)
Patients - what rights do you have?
Relatives - how to deal with it?
Waiting times (treatment, reconstruction, rehabilitation)
Nutrition and diet to prevent cancer
Examining yourself - this is how you do it
Ask professionals for advice (e-mail, phone, chat)
Children and young people with cancer
Suspicion of cancer
Mass screenings (mammograms, prostate, cervix)
Life after cancer treatment (return to work and everyday
)
Diagnoses (various cancers)
Doctor Visit - what to think about and ask?
Norwegian Labour and Welfare Administration and
hospitals
Classes and groups for people with cancer and their
families
Total Vote
% of Total
Vote 22950
Cumulative
Vote
Cumulative
Tasks
1346
951
876
860
820
5.9%
4.1%
3.8%
3.7%
3.6%
5.9%
10.0%
13.8%
1.3%
2.5%
3.8%
17.6%
5.1%
21.1%
6.3%
710
634
585
560
513
501
490
488
452
451
3.1%
2.8%
2.5%
2.4%
2.2%
2.2%
2.1%
2.1%
2.0%
2.0%
24.2%
27.0%
29.6%
32.0%
34.2%
36.4%
38.5%
40.7%
42.6%
44.6%
7.6%
8.9%
10.1%
11.4%
12.7%
13.9%
15.2%
16.5%
17.7%
19.0%
440
429
423
1.9%
1.9%
1.8%
46.5%
20.3%
48.4%
50.2%
21.5%
22.8%
416
1.8%
52.0%
24.1%
398
1.7%
53.8%
25.3%
Top 25%
26-50%
51-75%
10. Kreftforeningen jobber med å forbedre sitt tilbud på nett.
Tasks
60 Volunteer
61 Give gift to the Cancer Society
Total Vote
% of Total
Vote 22950
Cumulative
Vote
Cumulative
Tasks
99
92
0.4%
0.4%
96.7%
97.1%
75.9%
77.2%
76
74
73
64
61
49
47
35
26
25
25
23
0.3%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.1%
0.1%
0.1%
0.1%
97.4%
97.8%
98.1%
98.3%
98.6%
98.8%
99.0%
99.2%
99.3%
99.4%
99.5%
99.6%
78.5%
79.7%
81.0%
82.3%
83.5%
84.8%
86.1%
87.3%
88.6%
89.9%
91.1%
92.4%
19
18
16
13
11
11
0.1%
0.1%
0.1%
0.1%
0.0%
0.0%
99.7%
99.8%
99.8%
99.9%
100.0%
100.0%
93.7%
94.9%
96.2%
97.5%
98.7%
100.0%
The Varde center (opening hours, contact details,
62 quotations)
63 Local offices of the Cancer Society
64 Aids (prostheses, wigs)
65 Online shop (Pink Ribbon, Livestrong bands)
66 Employees of the Cancer Society
67 Sexuality and cancer
68 Press releases
69 Vacancies
70 Donation in connection with funeral
71 Annual statement for tax return
72 Testament - help with writing will/testament
73 Businesses - how to support the Cancer Society?
Change / register information about the donor /
74 membership
75 Starting a collection
76 Annual report of the Cancer Society
77 Memory Gift ("In memory of ...")
78 Legacy gift (how to give )
79 Tax deductions for donations to the Cancer Society
11.
12.
From 5,000 to 1,000 pages (80% decrease)
70% increase in one-time donations
88% increase in monthly donors registered
164% increase in members registered
348% increase in incoming links
80% increase in visitors
26. ✓Deleted 50% of all content
✓Use of the Loan calculator
increased by 236%
✓Traffic to the most important
product information and services
increased by 520%
41. A small fiberglass pool
shell without delivery to
cost $9k-$13k, medium
$12k-$16k, and large
$16k-$24k. Delivery
fees could be anywhere
from $600 to $2,500.
Menu complexity blamed on extended wait time in drive-thru lines As if the fast-food industry doesn't have enough headaches, now it's got a new one: It's getting too slow. Never mind that its first name is "fast." The amount of time that consumers are spending waiting in lines at fast-food drive-thru windows is getting longer, not shorter, mostly due to the growing complexity of new products that the major fast-food chains are selling. This, according to 2013 Drive-Thru Performance Study conducted for QSR Magazine, a fast-food industry trade publication. The study, to be released today, also says that industry giant McDonald's posted its slowest-ever drive-thru time in the 15-year history of the drive-thru study - requiring an average 189.5 seconds for the typical drive-thru customer to go from order to pickup. That's roughly nine seconds longer than the industry average, reports the study conducted this summer by Insula Research. The importance of the drive-thru business to the $299 billion fast-food industry cannot be overstated. Many major chains do 60% to 70% of their business at the drive-thru. That's even nudged so-called fast-casual chains like Panera to move into the drive-thru arena and increase the number of drive-thrus it opens. The industry issue that's slowing down service: menu bloat. Fast food's ongoing market-share battle is forcing big chains to roll out more premium and more complex products more often. "The operational pressures to assemble those items are slowing down the drive-thru," says Sam Oches, editor of QSR. For example, Taco Bell told QSR that its Cantina Bell bowls sometimes have up to 12 ingredients - which are much more complex to assemble than, say, a Doritos Locos Taco. There's another factor at work, too: accuracy. "The one thing that angers a customer most is to not get the right food," says Oches. "It's possible to be too fast." Consumers get so upset when they find the wrong kind of burger - or the wrong toppings - in their bags, that many fast-food sellers are either slowing down the process or adding additional order-accuracy checks to assure correct orders. Some chains are "doubling down" on order accuracy, says Oches. "Customers will be patient if you give them hot, accurate orders," says Oches. Even then, 2013 has not been the industry's best year in order accuracy, either. Order accuracy for drive-thru meals for the industry was at 87.2% this year vs. 88.8% last year. The chain ranking highest in accuracy: Chick-fil-A at 91.6%. The lowest was Burger King at 82.3%. But Chick-fil-A customers paid for that industry-leading accuracy at the other end - they waited in the drive-thru line longer than anyone this year: 203.9 seconds, on average. By comparison, Wendy's was the fastest drive-thru, at an average 133.6 seconds, says Oches. But even Wendy's has seen some increase in the time it takes to fill an order. Way back in 2003, Wendy's posted the industry's best-ever average order time of 116 seconds. No one's since come close to that, says Oches. Not even Wendy's. --- By Bruce Horovitz, USA Today http://www.wkyc.com/news/national/316223/22/STUDY--Fast-food-drive-thrus-getting-slower
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Actual Test Results: Version A’s ‘Free Town’ offer paired with an image of the virtual town got 40.1% more consumers to fill out and submit a non-required registration form after they installed the game they’d purchased offline.WiderFunnel Marketing Optimization, a conversion optimization firm, used Google Website Optimizer to conduct the A/B test on The Sims 3 game launcher page. All versions were designed to fit a screen at 600×800 resolution so that no buttons appeared below the fold. The test ran until it hit 99.9% conclusiveness.Both pages had identical buttons and nav bars. The benefits for both offers were also identical, but the copy describing them differed. Version A’s headline emphasized the ‘Free Town’ offer whereas Version B’s headline emphasized the ‘Free Game Content’ offer. Images matched the narrative of the copy.Gamers obviously valued the town over game content, like furniture and clothing. And with 12.2 million uniques per month, a 40.1% lift amounts to thousands of new registrants. Does your product or offering have multiple benefits? If so, do you know which is most appealing to prospects? It’s worth testing to find out.
Actual Test Results: Version A’s ‘Free Town’ offer paired with an image of the virtual town got 40.1% more consumers to fill out and submit a non-required registration form after they installed the game they’d purchased offline.WiderFunnel Marketing Optimization, a conversion optimization firm, used Google Website Optimizer to conduct the A/B test on The Sims 3 game launcher page. All versions were designed to fit a screen at 600×800 resolution so that no buttons appeared below the fold. The test ran until it hit 99.9% conclusiveness.Both pages had identical buttons and nav bars. The benefits for both offers were also identical, but the copy describing them differed. Version A’s headline emphasized the ‘Free Town’ offer whereas Version B’s headline emphasized the ‘Free Game Content’ offer. Images matched the narrative of the copy.Gamers obviously valued the town over game content, like furniture and clothing. And with 12.2 million uniques per month, a 40.1% lift amounts to thousands of new registrants. Does your product or offering have multiple benefits? If so, do you know which is most appealing to prospects? It’s worth testing to find out.
Actual Test Results: Version A’s ‘Free Town’ offer paired with an image of the virtual town got 40.1% more consumers to fill out and submit a non-required registration form after they installed the game they’d purchased offline.WiderFunnel Marketing Optimization, a conversion optimization firm, used Google Website Optimizer to conduct the A/B test on The Sims 3 game launcher page. All versions were designed to fit a screen at 600×800 resolution so that no buttons appeared below the fold. The test ran until it hit 99.9% conclusiveness.Both pages had identical buttons and nav bars. The benefits for both offers were also identical, but the copy describing them differed. Version A’s headline emphasized the ‘Free Town’ offer whereas Version B’s headline emphasized the ‘Free Game Content’ offer. Images matched the narrative of the copy.Gamers obviously valued the town over game content, like furniture and clothing. And with 12.2 million uniques per month, a 40.1% lift amounts to thousands of new registrants. Does your product or offering have multiple benefits? If so, do you know which is most appealing to prospects? It’s worth testing to find out.
First 4 months with new form: $20 million mortgages sold. Previous four months with old form: less than $1 million
Pricing: A Revolutionary Marketing Strategy: Answer Customers’ Questions Jay Paul for The New York Times Marcus Sheridan, an owner of River Pools, overhauled the company's marketing to focus on generating sales through informational blog posts and videos. By MARK COHENPublished: February 27, 2013 It is an indelible image of the financial crisis: a bird’s-eye view of the backyards of foreclosed houses, their in-ground pools festering with algae and mosquitoes. In Northern Virginia, Marcus Sheridan was in the financial storm. By early 2009, his company, River Pools and Spas, a 20-employee installer of in-ground fiberglass pools in Virginia and Maryland, had a decline in orders from an average of six a month to barely two. That winter, four customers who had planned to install pools costing more than $50,000 each demanded their deposits back. For three consecutive weeks, the company overdrew its bank account. Around this time, Mr. Sheridan began to overhaul his marketing. The company had been spending about $250,000 a year on radio, television and pay-per-click advertising. It would now cut the budget to about a tenth of that and focus on generating sales through informational blog posts and videos, what has become known as content marketing. But Mr. Sheridan took an unconventional approach to his content. As a result, River Pools has recovered to exceed its peak pre-2007 revenue, and Mr. Sheridan, a 35-year-old father of four, has become something of a Web marketing guru. While he still owns a 33 percent interest in the pool company, his partners manage it day to day while he concentrates on his new venture, TheSalesLion.com. He recently spoke about his marketing approach in a conversation that has been edited and condensed. Q. Take us back. How did you save your company? A. I just started thinking more about the way I use the Internet. Most of the time when I type in a search, I’m looking for an answer to a specific question. The problem in my industry, and a lot of industries, is you don’t get a lot of great search results because most businesses don’t want to give answers; they want to talk about their company. So I realized that if I was willing to answer all these questions that people have about fiberglass pools, we might have a chance to pull this out. Q. What was the first question you answered? A. The question I was always asked within the first two minutes of talking to customers was, How much does a fiberglass pool cost? Pool installers are like mattress or car dealers — we hate talking about how much a pool costs until we have you in person because there are so many options and accessories we want to sell you. As a result, pool companies never mention price on their Web sites. But I said, I don’t care what the question is, we’re going to answer it. Q. Did you actually tell people the price of a pool? A. No — because I couldn’t. But see, that’s the magic behind this. Google’s search engine doesn’t really care if we answer the question. It’s just looking for companies that are willing to address the question. So I said in that article, there are a ton of options, so it depends, the price can range anywhere from $20,000 to $200,000 and a lot of our customers end up between $40,000 and $80,000. And that was enough. Within about 24 hours of writing that article, it was No. 1 for every fiberglass-pool, cost-related phrase you could possibly type in. And because I have analytics, so far to this day, I’ve been able to track a minimum of $1.7 million in sales to that one article. Q. What was the next question? A. People used to ask me all the time, “Marcus, I’ve been hearing that fiberglass pools have all sorts of problems and issues. So what are the problems and issues?” Of course, they’d been talking to a concrete pool guy, but it doesn’t matter where they got it, now they have the question. So we wrote an article about the problems with fiberglass pools and specifically came right out and said: Here are the issues. Here are the benefits. You decide. Now, when you go in and type anything about fiberglass issues and problems, you’re going to see the River Pools Web site and you’re going to think, “Oh my gosh, these guys are so honest.” Q. Anything else? A. In most industries, there comes a time in the sale process where the customer turns to you and says, “O.K., I like you, but who are some of the other good companies that do this?” Half the time it’s a test, because people know who our competitors are because they can find them in .5 seconds online. Most contractors avoid the question. They say, “Oh, we don’t really have competition.” But because I was asked that question so often, I decided to answer it. I wrote a blog post about the best swimming pool builders in Richmond, Va., one of our main service areas. Q. Where were you on the list? A. I wasn’t on it. Q. You weren’t? A. No, because the moment I put my name up there I would lose all my credibility. But here’s the thing. Take the first company on the list, Pla-Mor Pools, a top competitor of ours. If you type in, “Pla-Mor Pools reviews Richmond, Va.,” which of course people do all the time when they’re vetting a company, what comes up? Me! You vet all my competitors, now I’m showing up for all their key words. If you really want to understand the power of inbound marketing, it comes down to this idea: I want to have the conversation at my house. Q. Once you wrote a blog post, how much time did you spend promoting it on Twitter and Facebook? A. I didn’t. Dude, that one article on price has never been tweeted. It’s never been Facebooked. I’m not saying social media doesn’t help, but it’s nowhere near what people think. The only metric that really matters is total pages viewed. Here’s a statistic for you: If somebody reads 30 pages of my River Pools Web site, and we go on a sales appointment, they buy 80 percent of the time. The industry average for sales appointments is 10 percent. So, our whole marketing campaign revolves around getting people to stick around and read our stuff, because the longer they stay on our site, the greater the chance they’re going to fall in love with our company. Q. What do you say to business owners who say they don’t know what to blog about? A. That’s the dumbest thing I ever heard, and I hear it a lot. What they should be doing is just listening to every single question they get and answering it. In my consulting business the first thing we do is brainstorm what questions the company gets on a regular basis. I’ve never had a company come up with less than 100 questions in 30 minutes. Q. How do you suggest companies find time to do all of this blogging? A. Most of the time, they can take the employees they already have talking to customers and turn them into content producers. If you have 25 salespeople, and each one of them writes one post a month, your search is going to be through the roof because that’s a new piece of content every day. Q. How have your competitors responded to all of this? A. They still don’t really get it. They’re nice about it. I’ll have one of my best-pool-builder lists come out, and I’ll run into them. And they’ll say, “Hey, man, thanks for including me in that list. I’m not sure why you did it, but thanks.” http://www.nytimes.com/2013/02/28/business/smallbusiness/increasing-sales-by-answering-customers-questions.html?_r=1&