Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Mikala is a content strategist, editor, writer and photographer with 14 years of online content, social media and community management experience, and 20+ years of journalism experience. Before joining Think!, Mikala managed content and social media strategies for Destination BC, co-managed 10 editors and 450 writers at a general interest website and was an interactive producer for a TV channel in London, England. As a writer, editor and photographer, Mikala’s work has been published internationally in print and online. She is also the creator of irreverent music website BackstageRider.com. She is addicted to social media. Really, really addicted.
The contributions of social geolocation in tourismSWiTCH
Here is a presentation about the contributions of integrating social geolocation services in the tourism industry. We explain what is social geolocation, why using it, how it works, and we give real examples to illustrate the interests of such services.
Social Media R.O.I : How to measure it to drive your strategy?SWiTCH
Learn how to evaluate your return on investment on social media, the most useful tools to monitor your actions and how to drive your strategy online to develop your business whether you are a big brand or a small retailer.
Presentation at ISPO Snow Ice & Rock Summit 2014 (January 28th, 2014)
Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Mikala is a content strategist, editor, writer and photographer with 14 years of online content, social media and community management experience, and 20+ years of journalism experience. Before joining Think!, Mikala managed content and social media strategies for Destination BC, co-managed 10 editors and 450 writers at a general interest website and was an interactive producer for a TV channel in London, England. As a writer, editor and photographer, Mikala’s work has been published internationally in print and online. She is also the creator of irreverent music website BackstageRider.com. She is addicted to social media. Really, really addicted.
The contributions of social geolocation in tourismSWiTCH
Here is a presentation about the contributions of integrating social geolocation services in the tourism industry. We explain what is social geolocation, why using it, how it works, and we give real examples to illustrate the interests of such services.
Social Media R.O.I : How to measure it to drive your strategy?SWiTCH
Learn how to evaluate your return on investment on social media, the most useful tools to monitor your actions and how to drive your strategy online to develop your business whether you are a big brand or a small retailer.
Presentation at ISPO Snow Ice & Rock Summit 2014 (January 28th, 2014)
7 Content Marketing Ideas To Steal From The New Coca Cola Corporate WebsiteSkyron
The new Coca Cola website is a great specimen of a new generation of corporate websites that turn the traditional monolithic company description into a humanised, dynamic and engaging narrative. We have isolated 7 features that can make this website an inspiration for any organisation looking to improve the way it engages with its audience.
Guerrilla social media marketing is about achieving conventional goals by unconventional means. Instead of investing huge sums of money and people time, guerrillas use innovation, information, creativity and community to succeed. Social media is often referred to as a guerrilla media, but that’s only true if you and your organization understand the principles & processes of “Guerrilla Social Media Marketing”. In this fast paced keynote address Shane Gibson will show you and your team how to successfully create a guerrilla marketing culture in your organization and succeed in your social media activities. In this session you will learn:
Key attributes and attitudes of a Guerrilla Social Media Marketer
How to tap into large influential networks online and offline
The power of nano-casting and nano-marketing
How to develop and manage a social media marketing campaign
Plus 5 strategies to help you maximize social media ROI
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
Did you ever wonder what it takes to be a superior brand? Isn't it funny how successful brands seam to suddenly appear. It's actually pretty simple of they do it. Learn this simple branding pattern.
Small vs. Large Brands: How to Become a Market LeaderPercolate
This is the first in a five-part series meant to take an empirical approach to marketing. We challenged the most dominant marketing myths out there, using data to explain why they are wrong. In busting some of these myths, we hope to show you how you can grow your own brand.
A collection of of creative virel Guerilla advertising samples from around the world. we collected Print, street, ambient and digital works that inspired us during 2011. hope you enjoy!
The Secret to Brand Growth? Mental and Physical AvailabilityPercolate
This presentation covers the importance of mental and physical availability, the key to brand success. Are customers thinking of your brand and are they able to access it when they’re thinking of it? Brands largely compete not in terms of differentiation or even product offering, but in terms of mental and physical availability. When a brand is strong in those two regards, more people can more easily buy it in more situations.
We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
Practical Reasons Why the Advertising of FMCG should continue even in a Reces...BrandEyeMedia
Companies usually reduce their advertising spend in a recession, this piece gives practical reasons why advertising for FMCG companies in a recession should continue.
"100+ guerrilla marketing examples" was presented at #onlinetuesday in Amsterdam in 5 minutes. A twitter reaction: 'fantastic, hilarious, chaotic and I want that game!' (@martinebruins). These are the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites!
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
7 Content Marketing Ideas To Steal From The New Coca Cola Corporate WebsiteSkyron
The new Coca Cola website is a great specimen of a new generation of corporate websites that turn the traditional monolithic company description into a humanised, dynamic and engaging narrative. We have isolated 7 features that can make this website an inspiration for any organisation looking to improve the way it engages with its audience.
Guerrilla social media marketing is about achieving conventional goals by unconventional means. Instead of investing huge sums of money and people time, guerrillas use innovation, information, creativity and community to succeed. Social media is often referred to as a guerrilla media, but that’s only true if you and your organization understand the principles & processes of “Guerrilla Social Media Marketing”. In this fast paced keynote address Shane Gibson will show you and your team how to successfully create a guerrilla marketing culture in your organization and succeed in your social media activities. In this session you will learn:
Key attributes and attitudes of a Guerrilla Social Media Marketer
How to tap into large influential networks online and offline
The power of nano-casting and nano-marketing
How to develop and manage a social media marketing campaign
Plus 5 strategies to help you maximize social media ROI
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
Did you ever wonder what it takes to be a superior brand? Isn't it funny how successful brands seam to suddenly appear. It's actually pretty simple of they do it. Learn this simple branding pattern.
Small vs. Large Brands: How to Become a Market LeaderPercolate
This is the first in a five-part series meant to take an empirical approach to marketing. We challenged the most dominant marketing myths out there, using data to explain why they are wrong. In busting some of these myths, we hope to show you how you can grow your own brand.
A collection of of creative virel Guerilla advertising samples from around the world. we collected Print, street, ambient and digital works that inspired us during 2011. hope you enjoy!
The Secret to Brand Growth? Mental and Physical AvailabilityPercolate
This presentation covers the importance of mental and physical availability, the key to brand success. Are customers thinking of your brand and are they able to access it when they’re thinking of it? Brands largely compete not in terms of differentiation or even product offering, but in terms of mental and physical availability. When a brand is strong in those two regards, more people can more easily buy it in more situations.
We’ve been drawing on Byron Sharp’s work at the Ehrenberg-Bass Institute to help explain how brands can grow to become market leaders. Let's break down the difference between differentiation and distinctiveness, and which of the two unlocks the potential for true brand innovation.
Practical Reasons Why the Advertising of FMCG should continue even in a Reces...BrandEyeMedia
Companies usually reduce their advertising spend in a recession, this piece gives practical reasons why advertising for FMCG companies in a recession should continue.
"100+ guerrilla marketing examples" was presented at #onlinetuesday in Amsterdam in 5 minutes. A twitter reaction: 'fantastic, hilarious, chaotic and I want that game!' (@martinebruins). These are the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites!
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Social Media: An Introduction for BusinessesAren Grimshaw
A copy of the slides used on my presentations to businesses in the south west on behalf of Business Link.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
Is Creativity the Key to Connection - Future of Social Media Forum 2018craig mack
I recently spoke at IBR Conferences Future of Social Media Strategy Forum in Sydney on May 31 and again on June 1 for a live podcast with Hot and Delicious.
I looked at the future, and present, of social media strategy and content from a perspective that is often undervalued - the value and role of creativity.
Read more about this talk: https://craigontoast.com/2018/06/13/if-marketing-is-all-art-and-science-is-creativity-the-key-to-connection/
Listen to the Podcast with Hot and Delicious: https://hotndelicious.com/2018/06/05/future-social-media-2018-conference-hot-delicious-rocks-the-planet-live-podcast/
Craig Mack is a social media and content strategist, Head of Social Media at Colloquial @ JWT, blogger, model and Ambassador for suicide prevention charity R U OK. With broad experience in social media, digital and content, from all client, agency and talent sides he has a unique view of and approach to social media. Whether developing strategy, building and engaging communities, creating content, running paid social campaigns, working with influencers or analysing data, thinking creatively and putting the audience first to deliver results, is the lens he looks through.
A copy of the slides used in a presentation to businesses attending the Business Link Social Media for Business Growth session in Exeter on Wednesday 14th September 2011.
Kate Fitzpatrick, Senior Strategist, e3 and Joshua Leigh, Amnesty International both presented at Experiencing Charity: The Future of Giving, an e3 event looking at the future of the third sector. In these presentations we looked at trends, VR, 360, Labs, Innovation and many other ways charities are exploring immersive experiences.
Portfolio Advertising, Branding, Digital Marketing & Social MediaManou Molosa
WELCOME TO MY PORTFOLIO. When you live in the world of Ad-Marketing-Communication, opportunities have no limits.In complement to my studies, I wish to develop and make advantage of my skills in consulting.
You can browse my portfolio for a preview of my work to: Written Piece about Social Marketing, | Written piece about winning an award @Ogilvy| Blog & Facebook Animations| Collage Brand @OgilvySA| Print Design | My Own SPEC ADS|
Delighted to speak for Channel 4 for the second year running on the Enterprising Use of Social Media for Global Entrepreneurs Week.
Here is my slide deck.
Bigger Isn't Always Better: Working With Digital InfluencersMikala Folb
Blogger Trips have replaced media FAM trips but traditional thinking remains: you need the big guys – the Gary Arndts, the Nomadic Matts and the Wandering Earls – to properly showcase your destination. Connecting with 2,000 rabid fans of experiences that your destination offers is better than not being seen by 100,000 casual travellers. Mikala will show you why bigger isn’t always better and how best to find passionate bloggers whose community members hang on their every word, and create budget-friendly itineraries that result in a wealth of customized niche content. Blogger and content strategist Mikala Taylor will give first-hand tips on how to bring balance to your blog trips.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
CHALLENGES - BEING SOCIAL IN A MODERN BUSINESS, Frank Durrell, Digital Strate...Nils Petter Nordskar
Frank is Digital Strategy & Technology Director at the Starcom MediaVest Group. This presentation is from Wednesday 4., in Oslo, at Norways biggest Social Media event, www.socialmediadays.no - for video, go to www.facebook.com/SMDOslo
Similar to Guerrilla Tactics 21 Sept 10 Event Uk (20)
CHALLENGES - BEING SOCIAL IN A MODERN BUSINESS, Frank Durrell, Digital Strate...
Guerrilla Tactics 21 Sept 10 Event Uk
1. Guerrilla tactics: Amplifying attendance through experiential marketing & digital By Anthony Tattum, MD at Big Cat & Nick Morgan, CEO at Big Cat
2. About Big Cat Big Cat Group was established in 2000 26 staff across 4 offices in UK, France & Spain Cover all European territories Award-winning event marketing consultancy 15 years experience in delivering high-profile events and campaigns Highly skilled and experienced in sports marketing & brand experiences Unique skill in utilising latest technology and practices
4. Guerrilla marketing “...an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.” Wikipediadefinition
5. Industry trends Experiential & digital needs to deliver results New remit is experiential delivering footfall – not just cool content Much more results/audience driven campaigns Finding more clients want to share risk A drive to innovation and entrepreneurism The experience (event or social) is the campaign
6. Lines are blurring between experiential, viral, social media and word of mouth Social media is now about building relationships not just about awareness Conversations about your event or product happen whether you like it or not Good marketing encourages the right sort of conversations Trends
8. 19 million That’s the number of people in the UK with a social media profile
9. Pete Cashmore, Mashable “We're living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networks, “We're all publishers now, and the more we publish, the more valuable connections we'll make.“Twitter, Facebook, Flickr, Foursquare, FitBitand the SenseCam give us a simple choice:participate or fade into a lonely obscurity.”
10. How do we integrate thesocial web, experiential and traditional media in our marketing plans? And how to we evaluate them against our objectives?
15. CSI: The Experience opened at Europe’s busiest shopping centre,Bullring, in October 2009 Biggest TV show in the world with an estimated global audience of Outdoor tactics took many forms in city’s busiest locations and throughout Bullring CSI Experiential
16. Developed a mechanic based on ‘taped off’ crime scenes Created crime scenes across the city Crime scenes appeared in public areas The Mall concourse was targeted and agents surrounded crime scene CSI: Experiential
17. opening of the exhibit and to generate the excitement and shopper awareness, it was promoted throughout the centre with ads on Bullrings digital screens, 6 sheet posters and escalator vinyls. However, the focus of the media coverage came in the form of Adlift, vinyl posters applied to the entire surface of lift doors
18. In a study of 530 people who attended a CSI exhibition were asked: ‘What influenced you to attend the exhibition?’
21. “...my friends mostly, sometimes my family” “My spouse is crucial and maybe my peers” “...some blogs, friends on facebook, tweets and generally browsing the internet” “Online is one crucial avenue, and peers – their advice is regarded...erm...as truth” “...your friends can have a way of entrenching the position and making it credible” Influencers
24. Launched to correspond with their Olympic partnership Doesn’t make any reference to chocolate Split the nation into two teams, the spots and stripes Sign up on the website to begin scoring points for their chosen team Encourage engagement through dedicated social platforms Enable friends to compete online and at events TV and outdoor ads in keeping with their online/offline theme
25. Cadbury on Facebook Developing tribes Building advocates by recognition for participation
28. Nacho Libra character Viral / Social mechanic Free travel if your name is Victoria 50% off if you send to Facebookfriends called Victoria Supported by outdoor activity Southern Trains
29. Social provides influencers and builds communities Experiential provides opportunity to participate and live the brand Achievable objectives need to be agreed with clients Return on Influence is new ROI Conclusions