A PROJECT ON UNICORN COMPANY NYKAA

1. ECONOMICS
PROJECT

3. NAME:VAISHNAVI SINGH
CLASS:XII C
ROLL NO :20
SUBJECT: SUBJECT
TOPIC: UNICORN COMPANY
(NYKAA)
TEACHER NAME:SANDHAYA
MA’AM

4. I would like to express my special thanks of gratitude
to my teacher (MRS. SANDHAYA SINGH) who gave me the
golden opportunity to do this wonderful project on the
topic (SILK ROUTE ), which also helped me in doing a lot
of Research and i came to know about so many new
things I am really thankful to them.
Secondly i would also like to thank my parents and
friends who helped me a lot in finalizing this project
within the limited time frame.

5. 1. ABOUT THE FOUNDER
2. INTRODUCTION TO THE COMPANY
3. HISTORY OF NYKAA
4. NYKAA LEADERSHIP TEAM
5. NYKAA’S TEACHINGS
6. FUNDRAISINGS AND IPO
7. OPERATIONS AND SERVICES
8. PRODUCT ONBOARDING PROCESS
9. WAREHOUSING
10. AUTHENTICITY
11. AWARDS
12. COMPETITORS
13. GROWTH
14. FINANCIAL STATISTICS
15. ADDITIONANAL INFO. TO NYKAA
16. BIBLOGRAPHY

7. About the Founder
Nykaa was founded by Falguni Nayar in 2012. She
currently serves as the CEO of the company. She is an
alumnus of IIM, Ahmedabad. Prior to launching Nykaa,
she had worked with companies such as A.F. Ferguson,
Kotak Securities, and Kotak Investment Banking. She is
the first women in the country to create and lead a
Unicorn. She is also the richest self-made woman in
India. After the IPO, her wealth was valued at $7.7
billion. She owns 53.5% stocks of the company.

8. Nykaa is an Indian e-commerce company, founded by Falguni
Nayar in 2012 and headquartered in Mumbai. It sells beauty,
wellness and fashion products across websites, mobile apps
and 84 offline stores. In 2020, it became the first Indian unicorn
startup headed by a woman]
Nykaa sells products which are manufactured in India as well as
internationally. In 2015, the company expanded from online-only to
an omnichannel model and began selling products apart from
beauty. As of 2020, it retails over 2,000 brands and 200,000 products
across its platforms.

10. Falguni Nayar, a former managing director at Kotak Mahindra Capital Company, founded Nykaa in April
2012. It was launched as an ecommerce portal curating a range of beauty and wellness products. The brand
name Nykaa is derived from the Sanskrit word nayaka, meaning actress or "one in the spotlight ]
The
website was first launched around Diwali 2012, and was available commercially in 2013.
In 2015, the company expanded from online-only to an omnichannel model and began selling fashion
products. In October 2020, the company launched Nykaa Man, India's first multi-brand ecommerce store
for men's grooming.
The company expanded into fashion by launching Nykaa Design Studio,
which was renamed to Nykaa Fashion.
In 2020, Nykaa launched Nykaa PRO. It is a premium membership program
that provides users special access to professional beauty products and offers
via the Nykaa App.In Dec 2020, Nykaa Fashion launched its first store in
Delhi ,making the fashion business omnichannel.

11. The Nykaa Story
Since our launch, we have not only redefined the art of e-retailing beauty and personal care in India, but also have
been instrumental in fostering the growth of a previously relatively nascent ecosystem. From bringing you
domestic brands, international brands, luxury and prestige brands, premium brands, niche and cult brands and
expert advice and videos, coupled with our understanding of the needs and preferences of the consumers,to more
than 72 Luxe and On-Trend and Kiosk Stores, an ever growing online community for beauty buffs, and a Beauty
Helpline, we go out of our way to give you only the very best. With 2400+, 100% authentic brands Nykaa offers a
well curated comprehensive selection of makeup, skincare, haircare, bath and body, fragrance, grooming
appliances, personal care, and health and wellness categories.
Derived from the Sanskrit word ‘Nayaka’ meaning actress or one in the spotlight, Nykaa is all about celebrating the
star in each woman, and being her confidante and companion as she embarks on her own journey to discover her
unique identity and personal style. From the widest selection of genuine beauty products from around the world to
beauty advice, Nykaa is truly passionate about catering to your every beauty and wellness need. Because after all,
Your Beauty is Our Passion.

12. NYKAA
Leadership
Team

18. NYKAA’S VISION
Bring inspiration
and joy to
people,
everywhere,
everyday
NYKAA’S Mission
To create a world where
our consumers have
access to a finely
curated, authentic
assortment of products
and services that delight
and elevate the human
spirit.

19. NYKAA’S VALUE

21. Since 2012, Nykaa has raised money through multiple rounds of
funding. In March 2020, it raised ₹100 crore (US$13 million) from
Steadview Capital, thus making it a unicorn startup valued at ₹85
billion (US$1.1 billion).This was followed by another tranche of ₹67
crore (US$8.8 million) funding by Steadview in May 2020.Two
Bollywood actress invested in the company through secondary funding.
Katrina Kaif invested ₹2.04 crore (US$270,000) in the company in
2018, and Alia Bhatt invested ₹4.95 crore (US$650,000) in July
2020.In November 2020, global asset management firm Fidelity
invested in the company through a secondary sale of shares from an
existing equity investor.
Nykaa opened its initial public offering (IPO) on 28 October 2021.The
IPO was oversubscribed 81.78 times, raising ₹5,352 crore (US$700
million) at a valuation of US$7.4 billion. Nykaa was publicly listed on
the NSE and BSE on 10 November 2021, and its price rose by 89.2% on
opening day, valuing the company at nearly US$13 billion. Founder
Falguni Nayar, who owned a 53.5% stake in the company, became
India's wealthiest self-made female billionaire.

23. ● Nykaa follows an inventory-based model with warehouses in
Mumbai, New Delhi, Pune, Haryana, Kolkata and Bangalore In
2020, in addition to its primary ecommerce business, it has an
offline presence via 76 brick-and-mortar stores across the
country. it claims to have over 200,000 products across
2,000 brands.
● It has three offline store formats called Nykaa Luxe, Nykaa On
Trend and Nykaa beauty Kiosks. The Luxe format features
international luxury beauty brands such as Huda Beauty, MAC,
Dior, and Givenchy along with Nykaa Beauty, the in-house
collection of beauty products.The Nykaa On Trend format has
products curated by category basis their popularity. In India,
Nykaa is the only retailer that sells international brands like
e.l.f, Charlotte Tilbury, Tonymoly, Becca, Sigma, Limecrime,
Dermalogica, and Murad.

24. House of brands
Nykaa has a series of in-house brands within beauty and
fashion. Some of them include:
● Nykaa House of Brands – Nykaa Naturals, Nykaa
Cosmetics, Kay Beauty
● Nykaa Fashion – Nykd by Nykaa, 20 Dresses, RSVP,
Mondano, Likha, Pipa Bella
● In 2015, Nykaa launched its collection of in-house
beauty products via Nykaa Cosmetics and later
expanded it across categories of Eyes, Nails, Face,
Lips. The Nykaa Naturals portfolio is a collection of
skincare and personal care products]
In early 2019, the
brand launched its Wanderlust Bath & Body collection,
and later in the year introduced a beauty line with the
iconic designer Masaba Gupta, Masaba by Nykaa.

25. Partnerships and acquisitions
● In May 2019, Nykaa acquired 20Dresses.com, a
private women's styling platform. The same
year, it launched its first celebrity partnership
brand, Kay Beauty, with actress Katrina Kaif.
● In 2021, Nykaa Fashion acquired the India fashion
jewellery brand, Pipa Bella.
● In 2022, Nykaa acquired an 18.51% stake in
beauty brand Earth Rhythm.
Earth Rhythm is an Indian skincare brand that
aim to deliver smart and safe skincare products.

26. Security and privacy issues
On 18 November 2019, an API flaw was detected in
Nykaa Fashion's internal systems that allowed a
potential attacker to log in to any user account if the
attacker had access to the user's email ID. This could
potentially have put users' data at risk of being
hijacked.Consequently, the company fixed the
security vulnerability.

27. Corporate social
responsibility
Nykaa extends social and financial help to causes
such as education, health, women's rights and
empowerment, rural development, and disaster
management. Some of its notable CSR
partnerships are with SPARSH India, CARE
International Confederation, PRIDE, Milaap, Nanhi
Kali, Make a Wish Foundation, Benefactory, Sneha,
GiveIndia, and PM CARES Fund.

29. Warehouse Processing at Nykaa

30. Authenticity

33. Nykaa competes with other online stores
such as
COMPETITORS
Purplle, Myntra Amazon PlumGoodnes
FabAlley
Scentials
MyGlamm
Limeroad

34. Nykaa - Growth
Nykaa currently boasts of having over 17 million monthly active users and processes 1.5+ mn orders. Here's taking a look at
some more growth highlights of the brand, as of October 2021:
● Nykaa claims to have over 15 million registered users.
● It has 70+ stores across India.
● The company boasts of offering over 4000 brands.
● Nykaa is packed with over 3.1 million SKUs that can be accessed from its website, through its app, or at its stores.
Nykaa has seen its tough days during the lockdown as a result of the outbreak of the coronavirus pandemic when the company
witnessed a fall of up to 70% of its sales in April 2020. However, the company was swift in its reactions and listed all the
essential items effectively to keep them in stock and removed all the other non-deliverable inventory. Immediately afterward,
the company started advancing its physical stores by leveraging the facility of its hyperlocal delivery.
Nykaa recovered fast from the ill effects of the COVD-19 pandemic and had already recovered by more than 90% from what it
was during the pandemic outbreak towards the end of 2020.
The unicorn cosmetics and beauty products brand has witnessed a major shift of the consumers towards the essential

35. The company also launched Nykd, an intimate wear brand, as soon as it began to shake off the pandemic
effects in October 2020.
Falguni Nayar, the CEO of Nykaa has announced that the platform has clocked a surge both in its sales
and profitability. This is why it has successfully launched its IPO on October 28, 2021, where the band will
be fixed at INR 1,085-1,125 per share. The company had sought a valuation of $7.4 billion for its upcoming
IPO round. Nykaa was already turned into a public company limited by shares on July 16, 2021, and had
filed it's Draft Red Herring Prospectus (DRHP) back in August 2021.
Nykaa had a dream debut in its IPO where the market cap of the company crossed Rs 1 lakh crore. The
company has recorded its shares 81.78 times oversubscribed, at the end of the IPO round on November 1,
2021. The valuation of Nykaa surged almost to $13 billion in its Indian market debut.
Nykaa's parent FSN E-Commerce, witnessed a record rising in its share values on the stock market on
November 10, 2021, which resulted in 96% returns on the investments of the company's investors. FSN
E-Commerce's shares, the issue price of which were INR 1,125, closed at INR 2,206.70 per share, 96.15%
higher on the BSE. On the other hand, they closed at 96.26% higher than the listing price at INR 2,018
apiece. The net worth of Falguni Nayar, Nykaa CEO, rose to $6.5 Bn after the record listing of the brand,
as per Bloomberg Billionaires Index.
Nykaa parent FSN E-Commerce Ventures Ltd. reported a sharp, 96% fall in its profits, which resulted in

36. FINANCIAL
STATISTICS
ON NYKAA

37. revenue FY
(2018-2021)
2018 2019 2020 2021

38. Share price
2012-2020

39. GROWTH RATE
(2017– 2019)
2017
2019 2018

40. net profit/loss
2017-2019

41. valuation
2014-2020

42. Value of funding
2012-2020

43. Net income ₹61 crore (US$8.0 million) (FY 2021)
[1]
Owner Falguni Nayar (53.5%)
[2]
Number of employees 2,000+ (2021)
Parent FSN E-Commerce Ventures Ltd
Website www.nykaa.com

44. Bibliography
nykaa.com