2. Introduction
The changing economy,
technology, demographics, and
psychographics are the root
cause for this trend.
Most of India's population lies
between 15-60 years, with the
median age being just 26.
with more double-income
households, there is now a
higher disposable income
available for discretionary
3. Domestic Fashion Market
The domestic apparel
market in India has growth
trend of CAGR of 9%.
corporatized retail, which
only makes up 8% of the
retail sector, accounts for
19% of apparel retail. This
contribution is expected to
surge to an estimated
25%, over the next five
years.
4. Domestic Fashion Market
People prefer all-under-
one-roof formats like
malls, multi-brand
outlets, lifestyle
stores, and even such
alternate channels as
online retail, mobile
commerce, and direct
selling.
A large number of
international brands have
set up shop in India and
resulted in development of
5. Domestic Fashion Market
To capitalize from value-
seeking consumers, most
Indian retailers have
launched, and are
aggressively promoting, their
private labels at smart
prices.
International lifestyle apparel
brands which are present in
India usually offer a
complete fashion range, i.e.
accessories, footwear, and
6. Challenges in fashion Retailing
Adversely affected by poor
infrastructure conditions,
such as roads, highways,
and especially power supply.
The adverse condition of
highways leads to additional
merchandise carrying and
holding time, and, in return,
an increase in operational
cost.
7. Challenges in fashion Retailing
The acute power shortage in
major manufacturing hubs
stretches production time
and operational costs
beyond estimates.
it is extremely important to
maintain the right inventory
through right product
sourcing, at the right price
and right time.
8. Challenges in fashion Retailing
Due to high real estate
costs, there is usually limited
space available at
stores, leading to challenges
of stocking and higher
markdown costs arising from
excess inventory.
the talent shortage within this
segment is severe.
The lack of trained staff at
the front end.
9. Trends in Fashion Retailing
Omni channel retailing will
be the norm
The mobile wallet will
continue to rise
Shoppers will get more
personalized in-store
experiences
Technology will be even
more integrated in brick and
mortar stores
10. Trends in Fashion Retailing
The number of mobile
businesses will increase
Retailers will reinvent loyalty
programs
Retailers will continue to
invest in Big Data to track
shoppers
11. Conclusion
Consumers will continue to
evolve and demand novelty,
value, and experience in
fashion.
Deep insight about consumer
buying behavior is becomes
inevitable.
It is important to work towards
reducing product turnaround
time and improving supply
chain, sourcing, and
merchandising strategies to
12. Conclusion
Retailers and manufacturers
must work in coordination in
order to construct effective
strategies
