Brand Analysis And Competitive Research

1. PRESENTED BY - TAPAN DESAI, SHREYA SHAH & DHEER THAKKAR

2. OVERVIEW:
● ABOUT US
● HISTORY
● USP
● TARGET AUDIENCE
● HRX ON SOCIAL MEDIA PLATFORMS
● INFLUENCERS OF HRX
● SEO & SEM
● COMPETITIVE ANALYSIS
● RECOMMENDATIONS

3. ABOUT
WE ARE NOT JUST A BRAND, WE ARE A MISSION!
● HRX joined forces with Myntra.com
● CEO and co-founder: Mr. Mukesh Bansal
● HRX Team: Mr. Afsar Zaidi from Exceed
Entertainment, Mr. Sid Shah from the Wild
East Group
● Aims to help people achieve their fitness
goals

4. HRX-MI BAND ACCESSORIES EYEWEARFOOTWEAR

5. ● Inspired by his momentous journey as an actor
and fitness buff, Hrithik Roshan built HRX
● India’s first homegrown fitness brand established
in 2013
● Our vision is to bring out the best version of
yourself
HISTORY

6. ● World famous actor Mr. Hrithik Roshan
as the founder and brand ambassador
● Not only stylish but also comfortable
● Flexible sole
● High Density EVA sole
● Synthetic and Mesh Material
USP

7. HRITHIK ROSHAN ON HRX SHOES

8. TARGET AUDIENCE
Demographic: Psychographic:
Age Group: 15-40 Fitness Enthusiasts
Location: Metropolitan & Urban Tier 1 Interested In New Trends, Fashion & Lifestyle
Gender: Male & Female Hrithik/Bollywood Fans
Type: Sale Interested In Social Communication And
Technology

9. ● Similar posts as Instagram
● Videos of Hrithik promoting
HRX brand by wearing HRX
apparels
● Total followers 393K
● Posts are made live only
during the launches
HRX
FACEBOOK

10. Grid pattern with
black and white
themed posts only.
Posts are made live
only during
launches or sales.
Total 1570 post.
FORMAT & FREQUENCY
ENGAGEMENT RATE
SOCIAL MEDIA POSTS
● Directs you to Myntra.com
their online sales partner
● Majority posts show Hrithik
Roshan posing in HRX
apparels
HRX
INSTAGRAM
Rate of 4.38%
with average
likes of 7856
and 22
comments.

11. ● HRX makes videos of Hrithik
Roshan in HRX apparels
● Most of the videos are fitness
related or Hrithik Roshan’s
workout routines
● Total of 142 videos and 147K
subscribers
HRX
YOUTUBE

12. Tweets are made live during
the launches only. following
the #KeepGoing through out
the handel.
Total of 2,545 Tweets
Tweets normally have an
average of 380 likes
FORMAT & FREQUENCY
ENGAGEMENT RATE
SOCIAL MEDIA POSTS
● Directs you to the website
and Myntra.com to make
shopping easy
● They have 92.5K followers
HRX
TWITTER

13. ● Posts blog once a month
● Do not crosspost on social
media
HRX
BLOGS

14. HRXBRAND.COM

15. WEBSITE TRAFFIC OVERVIEW

16. HRX ON MYNTRA.COM

17. TIGER SHROFF
BOLLYWOOD ACTOR
● Tiger Shroff became the brand ambassador
of HRX brand in 2015
● Has 18.2M followers with a huge teenage
fanbase
● Tiger has gone through alot of gymnastic
training thus making the perfect fit to an
ambassador
INFLUENCERS

18. DIVA DHAWAN
AMERICAN - INDIAN MODEL
● An model whose focus has never shifted and
her workrate never dipping
● She has 164k followers with a genuine
fanbase
● She is the #GirlsofHRX
INFLUENCERS

19. INFLUENCERS
GABRIELLA DEMETRIADES
SOUTH AFRICAN MODEL
● She was a Miss Indian Premier League
Bollywood 2009
● She has 359k followers and is an
entrepreneur
● She is also one of the #GirlsofHRX

20. SEO
HRX doesn't rank for any
keywords when searched, nor
does it run any search ads.

21. SEO

24. SEARCH ENGINE MARKETING (SEM)

25. INTERNATIONALNATIONAL
COMPETITORS

26. ABOUT WROGN
● Co-created by Virat Kohli - Captain of Indian Cricket
Team
● Tied up with Universal Sportsbiz Pvt. Ltd. (USPL)
● Headquarters in Bangalore and offline stores in
Mumbai
● Tagline “Breakaway Youth Fashion”

27. ● NIKE is an American Multinational
Corporation
● Founded by Bill Bowerman and Phil Knight
in 1964
● CEO of Nike: MARK PARKER
● Headquarters in Beaverton, United States
● Deals in athletic shoes, apparel sports
equipment, and street style fashion
ABOUT NIKE

28. WROGN
FACEBOOK
● Most of the posts are similar
to Instagram and Website
● Pictures of him wearing
WROGN apparels in real life
● Total 320K number of
followers
● Posts are made live only
during the launches

29. NIKE
FACEBOOK
● Most of the posts are
campaigns or social welfare
videos
● They have 33.3M followers
● Post are generally about
social welfare and
promotion of their new
launches

30. ● Videos are of Virat Kohli
promoting WROGN or about
himself
● Total of only 48 videos
WROGN
YOUTUBE

31. ● Campaign videos on social
welfare or new launches
● Videos consist of famous sports
personality
● They have a total of 277 videos
and 1.22M subscribers
NIKE
YOUTUBE

32. Colourful and lively
grabbing the attention of
youth.
Posts are made live daily
showing their apparels.
Total of posts 1165.
Rate of 1.03% with
an average likes
2177 of and 4
comments.
FORMAT & FREQUENCY
ENGAGEMENT RATE
SOCIAL MEDIA POSTS
WROGN
INSTAGRAM
Majority of the posts are of Virat
Kohli wearing WROGN apparels

33. Mostly videos and IGTV
promoting their campaigns.
Posts are made live daily on
a regular basis.
Total posts of 764.
FORMAT & FREQUENCY
ENGAGEMENT RATE
SOCIAL MEDIA POSTS
● Majority posts are Videos and
IGTV of their campaigns
● Promoting not only sales but
also social welfare through
Instagram
NIKE
INSTAGRAM

34. WROGN
TWITTER
They are following the
#StayWROGN throughout their
tweets. They normally tweet once
a month.
They have 1495 Tweets.
They get an average of
40 likes on tweets.
FORMAT & FREQUENCY
ENGAGEMENT RATE
SOCIAL MEDIA POSTS
● Tweets are generally of
promotion of new launches
● They have 48.3K followers
● Tweets generally consist
pictures of Virat Kohli in
WROGN apparels

35. NIKE
TWITTER
Tweets are made live
monthly or during some
athlete event or
motivating sportsperson
They are following the
#JustDoIt throughout
their Twitter
They have 36.4K tweets
up till now.
They have an average of
16.5K likes on their tweets.
FORMAT & FREQUENCY
ENGAGEMENT RATE
SOCIAL MEDIA POSTS
● Tweets are normally of their
campaigns or sports world
related
● They have a well mainted format
where the trending social issues
are promoted in a positive form
● Their tweets motivate and
support all athletes to never give
up on hopes
● They have 7.99M followers

36. BRAND POSTING FREQUENCY
DURING LAUNCH DAILY DAILY
DURING LAUNCH DURING LAUNCH ONCE A WEEK
DURING LAUNCH EVERY 2 MONTHS MONTHLY
DURING LAUNCH MONTHLY MONTHLY

37. AVG. LIKES BRANDS GET ON POSTS
7.5K 2.1K 256K
200 100 1.8K
2.9K 200 6.2K
380 40 16.5K

38. REMARKETING AND REGISTRATION MAILS
REMARKETING NO YES YES
REGISTRATION MAIL NO NO YES

39. ENGAGEMENT RATE 4.38% 1.03% 0.26%
AVERAGE LIKES 7,856 2,177 2,56,395
COMMENTS 22 4 2,379
BRANDS ENGAGEMENT RATE

40. RECOMMENDATIONS:
●
● REDUCE PAGE FILE SIZE
● IMPROVE SERVER RESPONSE TIME
● INCREASE PAGE TEXT CONTENT
● OPTIMIZE IMAGE TO REDUCE FILE SIZE
● INCREASE THE FREQUENCY OF BLOG POSTS AND SHARE ON SOCIAL MEDIA
● USE MAIN KEYWORDS
● ATTRACT MORE TRAFFIC FROM SOCIAL MEDIA
FOR WEBSITE :

41. FOR SOCIAL MEDIA PLATFORMS:
● CREATE CAMPAIGNS
● ENGAGE MORE INFLUENCERS FOR PROMOTION
● USAGE OF MOMENT MARKETING
● INCREASE THE FREQUENCY OF POSTS UPLOADED
● CREATE ACCOUNTS ON LINKEDIN AND PINTEREST
● STRATEGICALLY REDIRECT SOCIAL MEDIA USERS TO THE WEBSITE TO
INCREASE THE TRAFFIC
● IMPROVE ORM

42. SALES AND MARKETING STRATEGIES:
● CREATE AN APP FOR HRX
● WIDEN ONLINE SALE PLATFORMS
● OPEN OFFLINE STORES

43. THANK YOU!