Competitive Research on Bharat Matrimony.

1. Bharat Matrimony
Competitive Search

2. Competitors Of The Brands

3. Introduction
Bharat Matrimony
Bharat Matrimony is an online matrimony service and a part
of Matrimony.com. It was founded in 1997 by Murugavel
Janakiraman. Bharat Matrimony in is the most trusted name
for meaningful matchmaking across all the Bharat
communities. It has been ranked as India's most trusted online
matrimony brand by The Brand Trust Report India Study 2014.

4. Introduction
Shaadi.com
Shaadi.com, the world's oldest and most successful
matchmaking service. It was founded in 1996 by Anupam
Mittal. Has been trusted since 1996 by people all over the
world to help them find their soul mates. Since then we have
created a world renowned service that has touched the lives
of millions of people all over the world.

5. Introduction
Jeevansathi.com
Jeevansathi.com is one of the leading and most trusted
matrimony websites in India. It was founded in 1998 by
Sanjeev Bikhchandani making happy marriages.
Jeevansathi.com was acquired by Info Edge in September
2004. The company has invested significantly in analytics
driven enhanced customer experience.

6. Social Presence of Competitors
Jeevansaathi
.com
Facebook
Instagram
YouTube
Twitter Shaadi.com
Facebook
Instagram
YouTube
Twitter
Muslima
.com
Facebook
Instagram
YouTube
Twitter

7. Social Media Presence
Socail Media
Sites
Bharat
Matrimony Shaadi.com Jeevansathi.com
Facebook 1.2 Million Likes 2 Million Likes 1.1 Million Likes
Instagram 7366 Followers 16.1k Followers 10.9k Followers
Twitter 31.6k Followers 107k Followers 1340 Followers
YouTube 6.4k Subscribers 23k Subscribers 8.6k Subscribers

8. Social Media Content and Strategy
• The social media content of Bharat matrimony is not so
accurate as compare to other competitors.
• It can seen that Bharat Matrimony is not payee attention on
there social media pages, the engagement between their
users in social media platform is not doing well.
• Bharat Matrimony has recently launched a same campaign
again #Findyourequal which has not getting much
attention as well from their users.

9. Social Media Content and Strategy

10. New Campaign Launched
#Findyourequal

11. Social Media Content and Strategy
• The social media content of Shaadi.com is very accurate as
compare to other competitors.
• It can seen that Shaadi.com is payee good attention on
there social media pages.
• The engagement between their users in social media
platform is quite good responsive as compare to
other competitor

12. Social Media Content and Strategy

13. Social Media Content and Strategy
• The social media content of Jeevansathi.com is accurate as
compare to other competitors.
• It can seen that Jeevansathi.com is payee better attention
on there social media pages as compare to Bharat
Matrimony.
• The engagement on their social media pages is also higher
as compared to Bharat Matrimony as it can be through
the number of likes they are getting on their posts.

14. Social Media Content and Strategy

15. Brand Presence On Google

16. Brand Presence On Google

17. Brand presence on Google
• Bharat Matrimony on an average stands at 4th place when you search
terms mentioned in the above slides.
• While when search other terms such as Indian marriage sites or
similar to that, Bharat Matrimony can’t be seen on the first page
while it’s competitors can be seen

18. SEM (Google Ads)

19. Mobile Apps

20. Target Audience

21. Thank You