Innovation & Entrepreneurship basics - how to think like an entrepreneur and models, analytical tools and frameworks to further develop a business idea, explore a market and develop a minimum viable product (mvp).
This talk was delivered on 15th September (Engineers Day) at BML Munjal University. It covers differences between invention, innovation, entrepreneurship, and startup. It discussed innovation landscape, types of innovation, and three important types of innovation in today's world. Innovator's method and innovators skills are also provided.
In Entrepreneurship section, who are entrepreneurs, types of entrepreneurs, entrepreneurial mindset and effectual thinking are discussed. Future of organization is discussed briefly along with why its necessary to learn entrepreneurship. Idea to launch (#flow_with_ramesh), why startup fails (#flow_with_ramesh), are you a startup kid? (#flow_with_ramesh) And challenges of entrepreneurship are discussed. In the end, what three interesting things you can do from learning, mentors, and work is discussed. Lastly, I describe my experiences with innovation and entrepreneurship is discussed.
This talk was delivered on 15th September (Engineers Day) at BML Munjal University. It covers differences between invention, innovation, entrepreneurship, and startup. It discussed innovation landscape, types of innovation, and three important types of innovation in today's world. Innovator's method and innovators skills are also provided.
In Entrepreneurship section, who are entrepreneurs, types of entrepreneurs, entrepreneurial mindset and effectual thinking are discussed. Future of organization is discussed briefly along with why its necessary to learn entrepreneurship. Idea to launch (#flow_with_ramesh), why startup fails (#flow_with_ramesh), are you a startup kid? (#flow_with_ramesh) And challenges of entrepreneurship are discussed. In the end, what three interesting things you can do from learning, mentors, and work is discussed. Lastly, I describe my experiences with innovation and entrepreneurship is discussed.
Innovation Management - 2 - Types of InnovationJoseph Ho
4 Types of Innovation
- Sustaining Innovation
- Breakthrough Innovation
- Disruptive Innovation
- Basic Research
Dimensions of Innovation Space
- Product
- Process
- Position
- Paradigm
STARTUP INCUBATORS -As an Opportunity for Entrepreneurship
What are startup incubators?,
What do they provide?,
Incubator companies in India,
services provided by Incubators,
Phases of Incubation,
Reasons to join business incubators,
Process of Startup Incubators,
The key ingredients,
The changing role of startup incubators,
Examples of startup incubators.
Entrepreneurship in India and challengesArmaan Anand
Entrepreneurship in india context to global. challenges faced by Indian entrepreneur, major hindrance for an Indian entrepreneur, position of Indian entrepreneur, entrepreneur, entrepreneurship, why entrepreneurship in India, is India the spot for entrepreneur & entrepreneurship. future for Indian entrepreneurship & entrepreneur.
Innovation Management - 2 - Types of InnovationJoseph Ho
4 Types of Innovation
- Sustaining Innovation
- Breakthrough Innovation
- Disruptive Innovation
- Basic Research
Dimensions of Innovation Space
- Product
- Process
- Position
- Paradigm
STARTUP INCUBATORS -As an Opportunity for Entrepreneurship
What are startup incubators?,
What do they provide?,
Incubator companies in India,
services provided by Incubators,
Phases of Incubation,
Reasons to join business incubators,
Process of Startup Incubators,
The key ingredients,
The changing role of startup incubators,
Examples of startup incubators.
Entrepreneurship in India and challengesArmaan Anand
Entrepreneurship in india context to global. challenges faced by Indian entrepreneur, major hindrance for an Indian entrepreneur, position of Indian entrepreneur, entrepreneur, entrepreneurship, why entrepreneurship in India, is India the spot for entrepreneur & entrepreneurship. future for Indian entrepreneurship & entrepreneur.
Sales Training Program.
Covered:
1. Basic Concepts of Sales/ Marketing (7P/ 4A)
2. 50 Tips
3. BCG Matrix/ few other Marketing Concepts
4. Cases studies/ Practical Examples
5. Sales Process
6. B2B/ B2C etc.
Duration: 5 Hours.
The PPT has content which we covered for a university in India. It was Online session where students did role play, case scenarios etc.
Various Sales tips were discussed.
Real cases were discussed to give students a complete idea about sales process.
For customized plan, please connect at partner@edu4sure.com or call/ whatsapp at +91-9555115533
Slides from my session at Emerce Etravel... Modern markets are noisy. In our rush to launch products we tend to forget that customers don’t buy what they don’t understand. From working with hundreds of startups there are 5 lessons I learned to build the right product features within their target market. We’ll discuss positioning, founders blindess, designing fast UX and how to use all this to grow your product.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
These are the slides used in the 150 Startups kick-off workshop held at Bow Valley College May 12th to 14th that was facilitated by Evan Hu & Craig Elias
If the market for your product or service is taking off, you’re likely experiencing an influx of new entrants. Customers, potential employees and investors—who in the early days didn’t understand your product or were skeptical it would succeed—now tell you that “everyone’s doing that” and want to know “what’s different about you?”
In this presentation, you'll learn how to refine your target market definition and improve your positioning, so you can help your company grow in a crowded market.
Journey to product / market fit explained. What do the start-up's first stages look like and what you should keep in mind when identifying a problem worth solving, creating a product and getting your first customers
When done right, product-led growth puts your strategy at the epicenter of not only the roadmap, but the entire company’s growth. Truly embracing product-led growth requires organizations to shift how they approach their processes, but will help you better understand how to identify value, communicate it effectively, and dominate the market.
Join our upcoming webinar, where our expert panel will discuss how leading companies leverage a product-led go-to-market strategy. You’ll see actionable strategies to build a strong product-led foundation that drives cross-functional change.
So, inspiration has struck you with a great idea. But how do you then build a successful business...
This presentation contains practical experience from both my successes and failures as an entrepreneur in Africa's largest economy.
The thoughts shared in this presentation have largely been influenced by the Lean Start-up, Customer Discovery and Business Model Innovation movements led by Eric Ries, Steven Blank and Alex Osterwalder
Intro to Lean Startup and Customer Discovery for AgilistsShashi Jain
This is a short presentation I made to the Portland Agile and Scrum group giving a light introduction to Lean Startup, Customer Discovery, and how you use them together to create a product-market fit.
A presentation of the search for Product-Market Fit with the principles, practices and processes that lead to it, from the Lean-Startup and Design Thinking perspective
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
2. This Innovation and Entrepreneurship course focuses on the interconnection
between entrepreneurial thinking and innovation.
Specifically, we look at models used in SiliconValley to grow both start-up
companies as well as innovation inside large organizations. Bringing together
Haas School of Business, UC Berkeley faculty, this course addresses critical areas
for successful growth, including design thinking, open innovation, business
models, product-market fit, and financing.
This course will teach you how to think like an entrepreneur and provides the
models, tools and frameworks to further develop your business or idea.
About this course
3. Definitions
developing a new solution or new way of doing something that drives
differentiation versus the existing offerings versus your competitors and
creates measurable value.
Innovation
pursuing opportunities, often, but not always, based on innovation, without
regard to the resources directly and currently controlled by them.
Entrepreneurship
4. A practical framework for innovation
What
Who
new
new
now
now
Clients,Target audiences, Continents, Markets, etc.
Products,
Services,
Technologies,
etc
5. Not all Innovation needs to be
Revolutionary
Incremental Evolutionary Revolutionary
Efficiency gains Major product
developments
Massive disruption to
sector or industry
8. What is a startup?
Aiming for:
Total global domination in
your chosen market niche.
a temporary organization
designed to search
for a repeatable
and scalable business model
Startup Mistakes
1. Full scale roll-out
2. China syndrome
3. Selling to all customers
everywhere
4. Selling exclusively
to one customers
9. 02 TAM SAM SOM
04 Customer Interviews
06 Experiment
01Market
Segmentation
03Beachhead Market
05Minimum Viable
Product
10. Market Segmentation
1. Customers within a market segment, all buy similar products.
2. Customers that have similar sales cycles and expect products to behave
in a similar way.
3. There is ‘word of mouth’ between the customers in the segment.
Three characteristics
Example
11. TAM SAM SOM
TAM -Total Addressable Market
SAM - Serviceable Addressable Market
SOM - Serviceable Obtainable Market
TAM
SAM
SOM
12. Multi Criteria Analysis
Segment 1 Segment 2
Segment 3 …
Buyer
Is there a single, identifiable, economic buyer?
4 1 2
Well funded
Is the target customer well funded?
5 3 2
Accessible
Is the target customer readily accessible to you?
3 2 2
Buying reason
Does the customer have a compelling reason to buy?
2 5 1
Whole product
Can you deliver a whole product?
5 5 2
Competition
Is there competition that could block you?
5 4 4
Next segment
If you win this segment, will you be able to enter the next one?
5 4 5
Founder’s dream
Is it aligned to the founder’s dream
5 2 1
13. Multi Criteria Analysis
Size of the market ($)
Number of customers
Access to the Decision Making Unit (DMU)
Innovation speed market
Your love for the market
MVP potential
Customer pain?
Other criteria to consider
14. Customer interviews for market insights
Do you think it is a good idea?
Would you buy a product that would
solve this problem?
How much would you pay for this
product?
Bad Questions
How do you currently deal with this
problem?
Talk me through about the last time you
had this problem?
How much money does this problem
currently cost you?
Is there budget for this?
Who else should I talk to?
Good Questions
15. Customer interviews for market insights
1. Ask about past behaviour
2. What keeps them awake at night
3. Frequency of the problem occurring
4. Try to get as many details
5. Find out current solutions
Rules
Excitement
Frustration
Things they care about
Look for emotions:
16. MinimumViable Product
Dropbox: put up a video “wouldn’t it be great if…” before having the
product and a sign up form to gauge people’s interest.
MVP is that version of a new product which allows a team to
collect the maximum amount of validated learning about
customers with the least effort.
Commitment is the best signal
Time (spend time to discuss)
Reputation (putting the boss on the table)
Money (paying for the service/product)
What is the smallest product
that you can sell the soonest
to which market
Editor's Notes
The top level in our methodology primarily involves content analysis and Information Architecture evaluation. Content analysis focuses on navigation design (how information is indexed, accessed and searched) and information structure (how information is sorted, organized and grouped). In terms of Information Architecture, IA-focused studies enable us to design a labeling system (contextual links, headings, navigation system options, and index terms) for the Skills Panorama website that makes information findable and understandable. From our studies, we extract requirements that we later use as inputs driving our design decisions.
Surveys and focus group interviews to elaborate and clarify design goals and constraints. Gathering user feedback will drive toward a better information architecture and design on the present website, in addition to providing a point of reference for further developing the Panorama;
A SEO and web analytics audit of the SKILLS PANORAMA’s website in order to determine useful usage patterns and record key user demographics and behaviour insights;
A Heuristic Evaluation to assess the user interface for compliance to well-defined criteria (heuristics) by at least two usability experts; and
A content evaluation to assess specific sections of SKILLS PANORAMA’s website against pre-defined measures depending on the context and goals that have been defined in WP .2.