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Product Positioning and Product Life Cylce

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Prashant Mehta
Prashant Mehta

Presenations gives a fair idea on Product Positioning, Differentiation, Product Life Cylce and its interrelationship with each other

Business
1 of 21
Product Positioning & Product Life Cycle Dr. Prashant Mehta Assistant Professor, National Law University, Jodhpur Email: prashantmehta1@rediffmail.com
Product Differentiation ,[object Object]
Differentiation ,[object Object]
How can you differentiate? ,[object Object],[object Object]
Product Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Services Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personnel Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Differentiation ,[object Object],[object Object],[object Object],[object Object]
Image Differentiation ,[object Object],[object Object],[object Object]
Relevant Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
USP ,[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object]
Positioning Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLC ,[object Object],[object Object],[object Object],[object Object]
The Product Life Cycle Time Sales or Profits Growth Maturity Decline Introduction Profit curve Sales curve
Strategies - Introduction ,[object Object],[object Object],[object Object],[object Object]
The Competitive Cycle New Introduction Growth of Industry Excess capacities High Inventories Reduction In margins New entrants discouraged Existing companies consolidate Weaker companies withdraw Market Share Increases
Strategies - Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies - Maturity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies - Decline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Evolution ,[object Object],[object Object],[object Object],[object Object]

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Product Positioning and Product Life Cylce

  • 1. Product Positioning & Product Life Cycle Dr. Prashant Mehta Assistant Professor, National Law University, Jodhpur Email: prashantmehta1@rediffmail.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. The Product Life Cycle Time Sales or Profits Growth Maturity Decline Introduction Profit curve Sales curve
  • 16.
  • 17. The Competitive Cycle New Introduction Growth of Industry Excess capacities High Inventories Reduction In margins New entrants discouraged Existing companies consolidate Weaker companies withdraw Market Share Increases
  • 18.
  • 19.
  • 20.
  • 21.