Trunki, a ride-on suitcase company, has sold over 1.8 million units across 97 countries since 2006 due to its popularity among parents. Beats by Dr. Dre, established in 2008, is a major global success through strategic partnerships and popularity worldwide. In the 1980s, Coca-Cola faced competition and replaced its classic cola with New Coke, but public outrage forced its quick relaunch of the original formula. McDonald's "Arch Deluxe" burger targeting sophisticated tastes failed because that demographic does not typically choose McDonald's.

2. Trunki started trading in May 2006, since then
they’ve gone on to sell 1.8 million of our much
loved ride-on suitcases across 97 countries
worldwide. This was successful as many parents
thought it was a smart idea for their kids.

3. In the 1970s and early 80s, Coke began to face stiff
competition from other soft drink producers. To remain in
the number one spot, Coke executives decided to cease
production on the classic cola in favour of New Coke. The
public was outraged, and Coca-Cola was forced to relaunch its original formula almost immediately.

4. Beats are very popular all over the world, they are a major success by
Dr.Dre, formally established in 2008. Additionally, Beats reaches consumers
through strategic product partnerships that include Chrysler Group cars,
Hewlett Packard computers and monitors and HTC smartphones.

5. McDonalds brought out the new ‘Arch Deluxe’ burger when they were trying to
target people with a more sophisticated palet but lets be honest, people with a
more sophisticated palet don’t go to mcdonalds and that’s why it was such a fail
as nobody would buy it.