Just a short presentation about Doritos

1. Doritos

3. Products HistoryParent Co.
Doritos is a brand of seasoned tortilla chips
produced since 1964 by the North American food
company Frito-Lay (a division of PepsiCo, Inc.).
Marketing
For many years, Doritos
advertised heavily during
the Super Bowl.
For Super Bowl XLI, Doritos launched a contest, Crash the
Super Bowl, to allow consumers to create their own Doritos
commercial. The general public was allowed to vote for their
favorite of five finalists. According to Doritos, the vote was so
close that just before the game the company decided to run two
of the ads rather than just one.
Flavors
Doritos have been well known for their variety of successful
flavors that have brought such originality and tastes for people
to buy it.
Examples of different flavors are: Original, Chili
Heatwave, Tangy Cheese. These are the most common flavors
that have been well known around the world.
Those varieties of Doritos Collisions are Hot Wings/Blue
Cheese, Zesty Taco/Chipotle
Ranch, Habanero/Guacamole, Cheesy Enchilada/Sour
Cream, and Pizza Cravers/Ranch
Target Audience.
The Target audience of Doritos is specifically aimed at a
vast majority of people such as children, teenagers, adults
and the elderly.
Social Status: Lower Class, Middle Class, Working Class
and Higher Class.
Why?: This is because it is brought as a snack for people
to munch and it also has different flavors for people to
choose from that will highly satisfy their taste buds!
Logo #1: The Original
This is one of the first logos that Doritos ever
used. It may be easy to understand why this logo
did not last very long. It fit the friendly look that
people were looking for in the 70‟s, but it didn‟t
have much to separate it from other chips on the
shelf. Doritos was still popular in those days, but it
was based on the taste of their snack more than
the strength of their logo. The logo would have a
strong identity very soon though, and that much is
evident in the second logo Doritos used.
Logo #2: Festive
In the second logo that Doritos used, there were a
lot of new features. First, the colors are brighter
and more festive. This may be because printing
technology had improved since Doritos were first
launched, but the improvements were definitely
needed. Doritos also added the icon of a chip to
replace the dot over the “I”. This is an important
difference, because that iconic chip would go on
Logo #3: The Chip
Following a few other short-lived
logos, this is the one that has been
the standard for the last few years
of Doritos History. You may have
noticed that the chip now appears
in a bright display above the logo in
addition to appearing over the “I”.
This logo really demonstrates the
target market the Doritos aimed for
in crafting its logo.
The bright colors and the pulse
pattern that forms the picture of
the chip are targeted toward a
younger demographic who enjoy
good times and spicy flavors.
Today, almost anyone can
recognize the Doritos logo. The
logo has helped Doritos to become
much more popular, and likely
drives the popularity of this fun
snack to this day.

4. Target audience
of our product
We also believe why it could be hugely
effective to the audience.
 The advert itself because it is a
action thrilling genre that would
give a different feel to the audience
 Also we link our advert as a
business scheme into it when the
„Client‟ chooses the packet of
Doritos instead of the money.
 Like all other successful Doritos
advert, we believe our pre
production developments and
visuals will bring a different aspect
into the game of advertisement and
make the product a selling „point‟ to
the audience.
 It is very enjoyable for the people to
watch and will truly influence them
to buy the product because of the
way we will bring such
dramatization into the advert.
We have verified our specific
target audiences and gave our
reasoning why we did.
The Target audience of Doritos is specifically
aimed at a vast majority of people such as
children, teenagers, adults and the elderly.
Social Status: Lower Class, Middle
Class, Working Class and Higher Class.
Why?: This is because it is brought as a snack
for people to munch and it also has different
flavors for people to choose from that will highly
satisfy their taste buds!

5. Because Doritos is one of the most
successful company under Frit-lay
(PepsiCo) they have battled and gone
against many huge competitors in the
advertising industry.Walkers are one of the main
competitors of Doritos because of
their vast variety of different flavours
and types of crisp.
Pringles are another large company
with a unique brand of crisp –
definitely a Dorito competitor. They
also have a variety of different
flavours, and advertise just just as
much, if not more, than Doritos.

6. Our Doritos
Advert Idea
An affiliate has set out a mission for which
the client has to retrieve a package and
return it to the Affiliate in exchange for
£5,000. The Client will have the urge to
either select the Doritos or the money –
hence our slogan,
“Doritos! Better Than Money!”
Creating the illusion and exaggerating how
valuable Doritos are to money, which will
convince the audience to buy the product
because it seems like its worth the money.
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